Cambridge Marketing College’s Post

This is probably the closest to deadline I've finished my annual CPD with Chartered Institute of Public Relations, but it's been an intense year! Study focused on EDI, thanks to a great series of guides from the CIPR's Diversity and Inclusion Network; and internal communications, where the recent 2nd edition of 'Successful Employee Communications' by Sue Dewhurst and Liam FitzPatrick provided a great deal of insight to work through. My focus for the next year? Getting chartered. #InvestinCPD

Good to interview the CBI (Confederation of British Industry)'s new Senior Council Chair & Arcadis City Director Peter Hogg at today's All Staff fireside chat. He told us all about his seasoned career across SMEs & global biz, and shared some nuggets of wisdom for climbing the corporate ladder. Key bits paraphrased 👇 1. Pick something & get good at it - so less office politics, more skill polishing 2. Be giving - whether you deal in advice or support 3. Act with integrity & trustworthiness - even the biggest industries can be the smallest of circles, and reputation matters Thanks to all who joined today's discussion.

A truly essential guide for anybody working in the crisis comms field.

How can #instructionalcoaching reconcile prioritizing open #communication with a policy of #confidentiality? In this video on #SystemSupport, Jim Knight explains how conversations can differ between #coaches, #teachers, & #evaluators and the importance of a clear confidentiality policy. Come back tomorrow as we take a look at communication skills in the #ImpactCycle. (13/16) Join the next System Support cohort: https://ow.ly/lApy50RKkut

John Lewis: When Staff Mags Go Bad This is not a commentary on the subject matter specifically, but rather an observation that one staff network creating a product to send to the entire staff body feels like a very expensive, very un-targetted exercise that will - by that last point - only ever cause controversy. If only they'd consulted internal comms.... Staff networks are powerful. But also optional. As internal communicators, we have a role in supporting all of them to promote what they do. Allowing one to communicate in a way that is different from the others and presents their view as that of the organisations, is very very risky....because rebuttals live in the last par and by then, the damage has been done. #internalcommunications https://archive.ph/kRng2

Check out our resource that supports superintendents in expertly navigating public engagement! It takes the following approaches: ➡ Reflective ➡ Proactive ➡ Responsive TL;DR: Relationships matter most. No shortcuts. https://lnkd.in/eQ39uq2e

Navigating a crisis requires more than damage control – it demands strategic foresight and a robust communication plan. Our newest blog dives into a recent high-profile news network debacle to reveal how anticipation, internal alignment, and timely communication can safeguard a company’s reputation. Don't wait for a storm to test your organization's resilience. 𝐋𝐢𝐧𝐤 𝐭𝐨 𝐛𝐥𝐨𝐠 𝐢𝐧 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 ⬇ #CrisisManagement #StrategicCommunication #ReputationManagement"

Having a negative and self-critical internal dialogue can hold you back from reaching your full potential. Here are "5 Powerful Steps to Transform Your Internal Dialogue." Read more 👉 neel.page/bp899

FREE TRAINING WORKSHOP: We've Got A Crisis...What's the Plan? Date & Time: November 13, 2024, 1:00 - 2:00pm Location: Virtual In today’s world, having a crisis communications plan is essential for businesses. This free workshop presented by North Central Minority Supplier Development Council (NCMSDC) strategies for assessing risks, identifying stakeholders, and crafting effective crisis messaging. Join us to learn best practices and build confidence in managing communication during any crisis. Registration: https://lnkd.in/eGsggycb #CrisisCommunications #Preparedness #BusinessTraining