Xenophon Strategies, Inc.

Happy 25th anniversary to our sister agency, Race Comunicação! Founder & CEO Rogério Artoni has been conquering the communications landscape in Brazil as fearlessly as he conquered the chili crab in Singapore. Congratulations to the entire Race team on this incredible milestone!

Fake news, conspiracy theories, rumors and other types of misinformation have always been a part of human history. What has changed is the speed in which it spreads, but taking action now can help organizations prepare for 2025 and beyond. 

Are you on Bluesky? The recent changes in X's policies, along with Elon Musk's newly appointed administration role, has many users considering alternative social networking platforms. One such platform, Bluesky Social, has been dominating the conversation. On November 6, the day after Election Day, Similarweb reported that 116,000 users deactivated their X accounts, marking the largest single-day exodus since Musk acquired the company. Meanwhile, NBC News noted that over 1 million users migrated to Bluesky following the election, increasing its total user count to 20 million as of November 19. Bluesky positions itself as part of the evolving social media landscape, emphasizing decentralized, user-controlled interactions. Whether it genuinely offers a safer and more engaging experience depends on individual perspectives and needs. For now, Bluesky presents a digital space worth exploring.

How has AI transformed your daily workflow? AI is enabling communication professionals to offload routine tasks, freeing up valuable time for strategic and creative endeavors. In this article, we explore how AI empowers PR professionals by extending their capabilities without replacing them, allowing us to focus on what truly matters—building relationships and developing strategy.

We need your expertise right now! By answering this 10-minute survey, you'll help us understand the role of influence in decision-making. All participants will receive exclusive highlights from the findings.

𝗖𝗮𝗹𝗺, 𝗖𝗼𝗼𝗹 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗲𝗱: 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗼𝗱𝗲 If a crisis strikes, are you ready? The real challenge lies not in the crisis itself but in how we respond. Maintaining a calm and composed demeanor is essential to shield your organization’s reputation and ensure decisions are clear and effective. Here are some key takeaways for effective crisis management: 𝗦𝘁𝗮𝘆 𝗖𝗮𝗹𝗺: Emotional responses can cloud judgment. Take a step back and assess the situation. 𝗧𝗵𝗲 𝟱 𝗔𝘀 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Assess, Acknowledge, Apologize, Activate, Adjust. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀: Open communication helps build trust and stability. Remember, "It takes 20 years to build a reputation and five minutes to ruin it." To explore real-world examples and discover effective strategies for staying calm, cool, and collected during a crisis, head here: https://lnkd.in/eab_NYvD

'Twas the night before the U.S. General Election... In this episode, PRGN partner, David Fuscus of Xenophon Strategies, Inc. in Washington, D.C. speaks with PRGN Presents Podcast host Abbie S. Fink at HMA Public Relations about the political minefield an election year creates for PR professionals and how to navigate it. Listen to the podcast episode here: https://buff.ly/4f2m3Aw #election #podcast #PRGN #partneragency

Voters are heading to the polls for #ElectionDay, making it the ideal time to learn more on the impact of the political climate on PR and journalism strategies this year. HMA's Abbie S. Fink sat down with #PRGN partner Xenophon Strategies, Inc. CEO David Fuscus to discuss how to navigate this complex Election landscape with awareness and intention in an episode of the PRGN Presents Podcast. Tune in!

𝗦𝘁𝗼𝗿𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸: The Washington Post is experiencing a notable decline in subscriptions, with the latest count at 250,000 cancellations. This drop is attributed to the paper's decision not to endorse Vice President Kamala Harris under Jeff Bezos's ownership. While the Post claims this move is aimed at honoring its journalistic roots, the core issue appears to be a breakdown in communication with its subscribers. The announcement came just 11 days before the election, raising eyebrows and sparking speculation. Additionally, there seems to be a lack of intentional explaining from the Post’s leadership. Bezos has framed the decision as a way to bolster trust in journalism, referencing surveys that show journalists and media institutions often rank low in public trust, frequently just above Congress. He notes that the press have actually fallen below Congress, this election year. All that said, transparency is more vital than ever in maintaining credibility and rebuilding relationships with readers. Engaging directly with subscribers through clear, honest communication, ensuring that their voices are heard and valued. With the timing of this, it’s easy to compare WaPo’s issue with McDonald’s recent controversy surrounding former President Trump visiting one of the company’s franchises. Following the appearance, McDonald’s sent out an internal newsletter claiming that they are staying true to themselves by welcoming all who come through their doors. There was even a clever quote: “We are not red or blue – we are golden.” McDonald’s was able to maintain a neutral stance in a politically charged environment, allowing them to operate without alienating any segment of their customer base. By emphasizing inclusivity and a commitment to their core values, McDonald's was able to mitigate potential backlash from the controversy surrounding the Trump visit. WaPo’s untimely communication led to subscriber losses and a crisis of trust.

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗖𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀 ❗ We need your expertise! As a member of the Public Relations Global Network (PRGN), our agency is soliciting responses to an online survey to assess the role of influence as an important consideration when making decisions. The survey is approx. 10 minutes. All participants will receive a copy of the survey highlights. 🔗 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝗦𝘂𝗿𝘃𝗲𝘆 𝗡𝗼𝘄: https://lnkd.in/eHWERnsY We appreciate your time and insights.