Calum Davies’ Post

Keep users engaged on your directory site! Discover effective marketing and content ideas to retain visitors. 🔔 Don't miss any of our Directory business-related growth tips. Click the bell underneath the banner on the right-hand side to get notified as soon as we post. #marketingtips #onlinemarketing #marketingideas #contentideas #directorywebsite

I have been pushing the idea of content marketing to my clients for a really long time. It seems wasteful expenditure to many, especially because it does not show instant results like Google Ads does. Spam or not, ad money brings in clicks that looks like a neat upward trending line on the graph. You will be seeing crazy (bad) results and then be asked to spend some more to get even more crazy results. Worse, if you have hired an agency that has tied up goals and conversions to clicks on the ad or page views, then you are in trouble. Worse your money is in trouble. These are certain intricacies founders fail to see. They already have too much on their plate and they are overwhelmed with the dynamic nature of marketing. This is where the peace and calm of content marketing comes into the picture. It’s consistent, it raises about your product and your industry, and establishes you as a thought leader in the space. Your audience start to see more of you online and that builds their trust in you. “These guys know what they are doing.” Remember, trust and authority depend heavily on your presence and contribution online. That’s how the cookie crumbles these days. So, even if you are running shoddy ads, content marketing helps you in gaining brand awareness and authority enough for people to click on your ad and buy from you. This is the goodwill that goes on to the asset side of your balance sheet. The only difference, this does not only increase the value of your company, it boosts sales for it too on a daily basis. But I do admit it is a long process. The ones who had started early have been benefitting tremendously from it. Like the popular quote says, the best time to start marketing was yesterday. So if you haven’t formed a clear content strategy yet then it’s time you do. If you need help with this, feel free to reach out to me by hitting the Book Appointment link below my name up there. #contentmarketing #branding #brandawareness #buildauthority

Who said marketing has to be boring?  Memes can be a fun and easy way to grab attention, build engagement, and make your brand relatable. When done right, memes can humanize your brand and make your content more shareable. Interested in learning how memes can become part of your strategy?  https://lnkd.in/g7sSVEQt #mememarketing #digitalmarketing #socialmediatips #contentstrategy #engagementboost #contentcreation #smallbusinessgrowth #socialmediaads #brandengagement #onlinemarketing #smallbusinessmarketing #viralcontent #businessgrowth #socialmediamanagement #memes

𝗛𝗲𝗿𝗲 𝗜𝘀 𝗪𝗵𝘆 𝗡𝗢𝗕𝗢𝗗𝗬 𝗪𝗶𝗹𝗹 𝗘𝘃𝗲𝗿 𝗕𝘂𝘆 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗡𝗼 𝗠𝗮𝘁𝘁𝗲𝗿 𝗛𝗼𝘄 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝘁 𝗜𝘀｡⁣ ⁣ ⁣ There is this content creator I admire so much. I have been impressed by her marketing prowess. She has been advertising a particular product for some time now.⁣ ⁣ ⁣ When I check the comment section to see people's reactions, I notice that they only laugh, joke, and talk about the content she created to market her product, which is her strategy to get people's attention.⁣ ⁣ ⁣ Even though 80% of the people in the comments are talking about the content rather than the product, I know that a few people might buy what she is selling. This scenario is similar to what we all experience. We create quality content to promote our products, but at the end of the day, most of our audience focuses on the content rather than the offer.⁣ ⁣ ⁣ One thing I learnt from her, which I want to share with you today, is that SHE NEVER GAVE UP!⁣ ⁣ ⁣ Most business owners will drop the mic after the second, third, or even fourth time of marketing because no one is buying.⁣ ⁣ ⁣ Yesterday, I saw her content on the same product, but this time around, her content focused mainly on the product, from the topic down to the CTA.⁣ ⁣ ⁣ I checked her comment section, and behold, it was on fire 🔥. Everyone wanted to buy.⁣ ⁣ ⁣ I saw one comment from her audience that said, "Nawa ooo, let me buy this particular bread you have been talking about."⁣ ⁣ ⁣ You see, the result came later not because they have not been seeing her product but because she was creative, consistent, and never gave up.⁣ ⁣ ⁣ The lesson here is:⁣ ⁣ Marketing can be draining, but stopping along the way is just an easy step to hurt your brand and indicate your unseriousness.⁣ ⁣ ⁣ Your audience is seeing the product you are marketing, but it will take most of them not just 1, 2, 3, 4, 5, 6, 7, 8, 9, or even 10 times of talking about it before they take action.⁣ ⁣ ⁣ Your level of marketing is the force that will pull most of them to buy. Then imagine what happens when you stop: everything dies.⁣ ⁣ ⁣ Whether you are selling your product or service, marketing your training, book launch, webinar, seminar, or any other related stuff,⁣ ⁣ 👌 Don't give up along the way.⁣ 👌 Keep communicating the value.⁣ 👌 Keep talking about it.⁣ 👌 Keep showing results.⁣ ⁣ Your audience will buy.⁣ ⁣ ⁣ Secondly, understand the type of audience you have and know the type of content or marketing strategy that can get you quick results.⁣ ⁣ ⁣ If you know these two things, forget it.⁣ You are going!⁣ ⁣ ⁣ I hope this is helpful!⁣ ⁣ ⁣ ©️ Julibest ❤️⁣ #julietnemeremrita

Hello LinkedIn Community, In my experience working with various clients and projects, one common trend I've noticed is the frequent request for free guest post opportunities. While this might seem like a cost-effective strategy, it's essential to understand the nuances and implications involved. Here are a few reasons why opting for free guest posts might not always be the best approach, even if you're financially comfortable: Quality Matters: Free guest posts often come with limitations in terms of quality and reach. Paid opportunities typically offer better visibility and more targeted exposure, which can be crucial for effective content marketing. Investment and Returns: Investing in high-quality, paid guest posts can yield significant returns by enhancing your brand’s credibility and driving more engaged traffic. Sometimes, spending a little more can lead to a lot more value. Supporting the Ecosystem: Freelancers and content creators frequently face challenges in accessing valuable free guest post sites. Supporting the industry by investing in these resources helps maintain a high standard of content and services. Strategic Placement: Paid guest posts generally provide better strategic placements and alignment with your marketing goals. This ensures your content reaches the right audience in a more impactful way. It's essential to balance cost with quality to achieve the best results for your content strategy. If you’re considering guest posts as part of your marketing efforts, evaluating the value and potential impact of paid options might be a worthwhile investment. Feel free to share your thoughts or ask any questions about navigating the world of guest posts! #GuestPosts #ContentMarketing #QualityOverCost #FreelancerInsights #MarketingStrategy

In the digital landscape, content length plays a crucial role in driving organic traffic. Websites that feature pages containing at least 600 words are more likely to rank higher in search engine results. This is due to the fact that search algorithms favor comprehensive content that provides value to readers. By ensuring that website pages meet this word count, businesses can enhance their visibility online and attract a larger audience. Learn more about the importance of content length by reading the full article here:

When I talk to my clients about their content, it quickly becomes clear that they have no intentions about building a business around their content. It's a little bit of a turn off, really, because content is the driver of online businesses (so why not build a business around yours). What most website and social media administrators have in mind is merely treating their content as another facilitator of revenue rather than an avenue for revenue. Digital businesses thrive off of content; without it, there's no traffic. Without traffic, there are no customers. And without customers there's no revenue. And that's where you can capitalize on. My recommendation: Build a business around your content. How? 1. Treat your content as an independent business with a dedicated production, pipeline, logistics, and costs. 2. Get professional help where you need it. A professional writing team can help push for solid results. 3. Develop a marketing strategy. Your content as a business needs efficient marketing to drive meaningful results. 4. Explore other monetization avenues. For example, set up affiliate links in your most valued and visited content. This goes for company websites too. I help businesses around the world create and distribute their content across the internet. Ready to start building a business around your content? I'd love to hear from you! #contentmarketing #digitalmarketing #webcontent #business #contentwriting

Is content only about sharing information? No, it’s about driving action. High-quality content can bridge the gap between initial interest and final conversion by guiding prospects through their buyer's journey. To reiterate, effective content marketing doesn’t just inform—it engages, educates, and persuades. From insightful whitepapers to compelling case studies, your content should address pain points, showcase value, and ultimately lead prospects toward making a decision. The key is to align your content strategy with your audience's needs and the stages of their decision-making process. By providing valuable, relevant content at each stage, you transform casual readers into committed customers. Let’s discuss how a tailored content strategy can drive your B2B conversions. Contact us today! https://bit.ly/3yv31Tj

Our services are month-to-month without the contract because that’s how it should be. The best part? The content we create and organic results we achieve for your brand will always be yours. What are you waiting for? Head to our website to get started with one of our premier services. 𝗬𝗢𝗨𝗥 𝗟𝗜𝗦𝗧𝗜𝗡𝗚 𝗘𝗫𝗣𝗘𝗥𝗧 | yourlistingexpert.com . . . #YLE #YourListingExpert #digitalmarketing #marketing #marketingagency #onlinemarketing #LocalSEO #MotionGraphics #Blogs #Branding #socialmedia #socialmediamanagement #webdesign #websitedesign #GoogleBusiness #PPC

Are you struggling with a high website bounce rate? Our latest blog by Will Williamson will reveal the secrets to captivating your audience! 📈 Discover 7 key steps to keep visitors engaged, enhance your content, and make every marketing pound work harder. From laser-focused traffic to immersive videos, we've got the insights you need to transform your bounce rates. Dive in now and start making impactful changes today! 💡 https://hubs.la/Q02tDfQQ0 #MarketingBudget #DigitalMarketing #BounceRate #MarketingBudget