Prep for Cyber 5 like a pro! Check out these last-minute tips to maximize success, from boosting budgets to optimizing ad copy and targeting Black Friday keywords. What strategies are you using? Share your insights below!
Last Minute Tips to Ensure Cyber 5 Success: ✅ Raise budgets for high-performing campaigns in anticipation of increased volume ✅ Highlight deals with sitelinks, callouts and promotion extensions ✅ Highlight deals directly in ad copy ✅ Ensure your landing page highlights relevant promotions ✅ Use the sale price attribute and or promotion feature in Merchant Center ✅ Look at price competitiveness in Merchant Center and adjust as needed throughout. ✅ Consider utilization of seasonality adjustments ✅ Request an hourly depleted budget report from Google or craft your own. ✅ Create a custom column to help easily view what % of daily budget has been depleted ✅ Stop serving on SKUs that significantly under perform, focusing investment on what you know will drive results. ✅ Eliminate poor performing keywords & search terms ✅ Target deal, Black Friday & Cyber Monday based keywords What other tips & tricks do you have? Comment Below Sponsored By: JumpFly: https://www.jumpfly.com/ Klever Programmatic: https://www.beklever.com/ Adalysis: https://adalysis.com/ #paidsearch #digitalmarketing #paidsearchassociation #googleads