Bruce Burgess’ Post

View profile for Bruce Burgess, graphic

Market Manager at Randstad USA Springfield, TN

There is incredible power in asking the RIGHT questions and LISTENING to the answers. A proper interview will reveal customer needs at the emotional level where buying decisions are made.

View profile for Kim Fredrich, graphic

B2B sales specialist. Author. Displaced Canadian. #nohoodwinkeryhere, #integrityisimportant

Listening is more important than talking when communicating. Especially in sales. I've been teaching this for a long time and never managed to capture it as well as Derek Roberts and Mike Esterday did in their new book "Listen to Sell". This graphic (thank you Derek and Mike!) illustrates in one single image what I've been trying for nearly 10 years to get people to understand about when to listen and when to talk in sales conversations. "Listen to Sell" a great book for anyone who needs to sell (ahem, that's nearly everyone in business) and includes some great basic tenets along with reflective questions for even the most experienced of us. I highly recommend you get a copy. https://lnkd.in/gZdd73Yt

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