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Leather in Global Markets: A New Roadmap Leather has been an indispensable material for humanity for centuries. Renowned for its durability, aesthetics, and versatility, leather is utilized in various sectors, including fashion, accessories, furniture, and automotive. However, in recent years, concerns about sustainability and the rise of alternative materials have diminished leather's share in the global market. For leather to reclaim its rightful place in the world market, a new roadmap is necessary. The cornerstones of this roadmap are sustainability, quality, marketing, and innovation. Sustainability is one of the top priorities for today's consumers. The leather industry must meet this expectation by adopting transparent production processes, recycling and reuse programs, and using environmentally friendly chemicals. Quality and longevity are among leather's greatest advantages. Leather products crafted with handwork and craftsmanship, featuring timeless designs, will increase their value in the eyes of consumers. Offering maintenance and repair services to extend the lifespan of products is also a crucial step. Marketing and communication strategies should effectively convey the value and story of leather. Digital marketing tools, influencer marketing, and target audience segmentation can enhance the visibility and reach of leather products. Innovation is critical for the future of the leather industry. Collaborating with fashion designers and brands to utilize leather in modern designs will enable reaching the next generation of consumers. Encouraging innovation in leather production through investments in technology and R&D is also essential. By following this roadmap and focusing on sustainability, quality, marketing, and innovation, the leather industry can increase its share in the global market and continue to be a valuable material for future generations.

How Can Fashion Brands Excite Customers About Clothing Repairs? ✂️ More and more fashion companies are adding clothing repair services to their business models. Yay for lifecycle extension! 🎉 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗱𝗼 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗲𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗿𝗶𝗻𝗴 𝗶𝘁𝗲𝗺𝘀 𝗶𝗻 𝗳𝗼𝗿 𝗿𝗲𝗽𝗮𝗶𝗿? ➡️ Workshops: Host (bi-)monthly repair workshops where customers can learn to mend their clothes. This teaches valuable skills, increases brand loyalty and builds a sense of community. ➡️ Befores/afters: Make and share content online / in store of damaged vs. repaired versions of items. It shows how qualitative your repair work is and that all items can be repaired one way or another. ➡️ Loyalty program: Customers earn a cool stamp for every repair they get done. In return, they get a free repair, a sustainable item of a partner brand (for example a beauty product), a case filled with handy repair tools. ➡️ Partners: partner up with local organizations to gain exposure and become a part of sustainability initiatives. ➡️ Customization options: Include customization by adding unique patches, embroidery, or other decorative elements during repairs to give clothing a personalized touch. ➡️ Simplify the process: Make sure your customers can easily register their item online, track the repair status, and are flexible with picking up the item / getting it delivered. In your communication, highlight how well the customer has done by sending items in for repair.

Unicon Leather stands out in the leather industry for making high-quality leather bags through a combination of factors: Quality Materials: Unicon Leather sources premium hides and materials, ensuring that their products are durable, stylish, and have a luxurious feel. They often use full-grain leather, which is known for its strength and aging characteristics. Craftsmanship: The brand emphasizes skilled craftsmanship, with artisans dedicated to producing bags with attention to detail. This level of craftsmanship results in products that not only look good but also stand the test of time. Innovative Design: Unicon Leather invests in innovative designs that cater to modern needs while maintaining classic appeal. Their bags often blend functionality with aesthetics, making them versatile for various occasions. Sustainability Practices: Many consumers today prioritize sustainability. If Unicon Leather follows eco-friendly practices, such as using vegetable-tanned leather or minimizing waste, this can enhance their reputation in the industry. Customization Options: Offering customization allows customers to tailor products to their preferences, enhancing the personal connection to the brand and increasing customer satisfaction. Strong Brand Identity: Unicon Leather may have a well-defined brand story and identity that resonates with consumers, emphasizing values such as heritage, quality, and style. Customer Service: Providing exceptional customer service, including easy returns, warranties, and responsiveness, helps build a loyal customer base and enhances brand reputation. User Testimonials and Community Engagement: Positive reviews and community engagement through social media and other channels can strengthen brand trust and visibility. By focusing on these aspects, Unicon Leather can differentiate itself and make a strong impact in the leather bag market. https://lnkd.in/dcxEzu3w stephanie gros

Clothing brands hold significant importance in the business world for several reasons: 1. **Brand Identity**: A clothing brand represents more than just the clothes it sells; it embodies a lifestyle, values, and aesthetics. Customers often connect with brands that resonate with their personal identity or aspirations. 2. **Market Differentiation**: In a crowded market, a clothing brand helps differentiate products from competitors. Unique branding elements such as logo, design, and messaging can attract customers and foster brand loyalty. 3. **Customer Loyalty**: Strong clothing brands often build loyal customer bases who repeatedly purchase from them due to trust, quality, and brand affinity. Loyal customers can become brand advocates, helping to promote the brand through word-of-mouth and social media. 4. **Perceived Value**: A well-established clothing brand often commands higher prices due to the perceived value associated with its reputation, quality, and style. This allows brands to maintain healthy profit margins and invest in innovation and expansion. 5. **Fashion Trends and Influence**: Clothing brands often set and influence fashion trends, shaping consumer preferences and driving demand for specific styles and products. Successful brands stay attuned to evolving fashion trends and adapt their offerings accordingly. 6. **Emotional Connection**: Clothing brands have the ability to evoke emotions and create meaningful connections with consumers. Whether through storytelling, advertising campaigns, or brand experiences, brands can forge strong emotional bonds that transcend the functional aspect of clothing. 7. **Global Reach and Impact**: Established clothing brands can have a global presence, reaching customers across borders and cultures. This allows them to tap into diverse markets, expand their customer base, and contribute to economic growth. 8. **Innovation and Creativity**: Clothing brands often serve as hubs of innovation and creativity, pushing boundaries in design, materials, and manufacturing processes. This innovation not only drives brand differentiation but also contributes to advancements in the fashion industry as a whole. Overall, clothing brands play a crucial role in shaping consumer culture, driving economic growth, and influencing trends in the fashion industry.

INDUSTRY PRACTICES NEED TO BE SHAKEN. . I know, all caps - right! Why does it bother some, a lot won't even care.. Same is the case with the industry - Retail, Apparel & Design. It's alarming now even more than before because Creation has caught cancer like cells, rotting the thought process, vision & concepts (**). It's sad to see the young talent wilted, looking for contentment in comparisons as preached and led by the one's before them. There's no room Given(to-be-precise), to challenge and fostering a change. Growth has become the Impression of being an already existing Persona(brands/ideological state), which in my opinion is only related to Strategies or steps involved and rerouting when needed to become The Brand. In my previous post, I mentioned  Watershed effect, Cloning one into thousands has been made part of general practices in retail, be it experience - online or brick and mortar and in most cases Design & Luxury. Every brand wants to cater to other brand's clients, constantly shifting  the mindset of designers, creatives and all those involved. Forgetting the ethos, beliefs and all thats involved to get to a DNA of a brand. To name a few impressions - all these retail brands do the same kind of Prints every year again and again - I have no shame in saying yes I also did it or was made to design, as per liking of a certain so and so! Also in my defense, I always pushed the envelope a bit, may be inch by inch to get to a point that I don't want to compromise with what i believe i should be doing. Whenever there are other people involved - i have had succumbed to their point of view(TeamPlayerSyndrome). This whole "Mass Obsession" and being obsessed with Fast Fashion, which ain't fast - still or even fashion anymore. It's slow poisoning the whole generation of Creatives in every other aspect. Think about it, if you're a designer and was hired on the basis of your portfolio.. what did you show and wanted to achieve? Also think how you wanted the brand you joined, grow in design and communication? Did you really give them what you wanted or just gave in as they weren't open to the idea if being called as different or as in my case Experimental! p.s.. the image is of a hand block printed textile i created with the artisans in bhitshah long time ago.

INTENTIONAL BUSINESS DESIGN -- In a world of mass consumption where scale and frequency are often prioritized over quality and good design, the Houdini philosophy, of both product and business, becomes something radically different. The Houdini Designers Checklist: • Is it versatile enough? • Will it age with beauty? • Nothing added that isn’t needed, right? • Will it be easy to repair? • Is it durable enough for our rental program? • Do we have an ”end-of-life” solution? The term “sustainability” gets bandied about abusively, with many companies trying to retro-fit it as a core part of their brand story. Arriving late and inauthenticly to the conversation, with nothing new or productive to add to the movement. Houdini Sportswear however, is a strong example of a brand that truly incorporates sustainability concepts -- and more importantly -- sustainability practices into its business model and product creation lifecycle. And it has been doing so since day one. The apparel and outerwear brand got its start in 1993 in Stockholm, Sweden and is a women-led company formed from a shared idea among friends to create clothing that wouldn't harm the planet. >> Living Large With Less << At the end of 2016 Houdini leadership finalized a roadmap for their journey ahead. The final details to the plan, including some big, hairy and audacious goals, were co-created by the Houdini team and a selected few inspiring dreamers, thought-leaders and change-makers in the beautiful nature reserve Nordmarka, just outside Oslo. This roadmap sets its goals against the background of 2066, thinking multi-decade, and multi-generationally. Honorable. Beautiful. Humanistic. You can dive into it here: https://lnkd.in/d-XwdQDV Hats off to Houdini and eva karlsson for matching ambition with action, vision with art and science, business with nature. 🚀

📣 Supporting UK Fashion Designers: Why We Need More Than Just Innovation Grants 📣 This is an odd statement from an innovator, but I believe more non-innovation grants = more organic innovation demand in the industry. It's not just the Matches stock issue causing turbulence. The wholesale market is down by at least 30%, driven by instability among key players and global demand concerns. This decline in wholesale has a compounding impact on brands, especially small standalone companies. There is less revenue and a loss of previously stable income that many used to unlock credit for product creation. So, a 30% reduction in wholesale can actually mean a 100% reduction in credit needed to fund their collections. Credit lines are essential in the fashion industry, where you must pay to create a collection long before you receive payment. With many now looking for other types of funding, the large disparity in grant funding for fashion brands versus their innovation-focused counterparts is increasingly concerning. In the UK, while Innovate UK has provided nearly 500 grants to fashion tech and material start-ups (which is fantastic), this focus on innovation overlooks a critical issue: who will use these technologies if designers are struggling to stay afloat? The British Fashion Council supports the entire industry through education and London Fashion Week, but direct grants only impact 36 designers. This is insufficient given the scale of the problem. We need more grants or low-cost credit from more organisations. As the industry pushes towards sustainability and tech innovation, it's crucial to remember the creators at the core. A more balanced approach to subsidised funding is needed to support both innovation and creative talent as the industry's core. What other options are you offering or have found to help the fashion industry keep thriving through direct monetary support? Do you agree there is a gap, or are there other tools fashion brands can use during this challenging time - share away!! At StudioThree, we help by: 📣 Connecting with brand-focused investors: We match brands with investors who understand the unique challenges and opportunities in the brand space. 📖 Analysing and forecasting product plans: We work to limit cash flow burn and optimise your product strategies for sustained growth. 🖥 Reviewing DTC plans: We help create cost-efficient growth plans tailored to your brand's specific needs. 💰 Preparing you for investors: We ensure that your brand is investor-ready with solid business plans and financials.

The fashion industry is undergoing a much-needed transformation, and digital apparel is leading the charge toward a more environmentally friendly future. Here’s how this innovation is making a positive impact on the planet: *Reduces Fabric Waste: Traditional fashion production involves numerous prototypes and samples that often go unused. Digital apparel eliminates the need for physical samples, significantly reducing fabric waste. *Minimizes Carbon Footprint: By creating virtual collections and running digital fashion shows, brands reduce the energy and resources required for manufacturing, shipping, and large-scale events. *Sustainable Marketing Solutions: High-quality 3D models and animations replace wasteful photoshoots, saving on travel and resource costs while delivering visually stunning results. *Supports Slow Fashion: Digital tools allow designers to experiment with styles and make adjustments virtually, reducing overproduction and promoting thoughtful, made-to-order manufacturing.

🎨 The strategic use of colour in clothing labels goes beyond design; it directly influences consumers' emotions and purchasing decisions. This article from Indet Group explores how colours can create an emotional bond that impacts brand perception and customer behavior. Read more here 👇 #ColorPsychology #ClothingLabels #EmotionalConnection #Branding #Design #SensoryMarketing #IndetGroup #Labels #LabellingTheWorld