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𝗥𝗶𝘅𝗼: 𝗔 𝗿𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗮𝗿, 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 During the spring and early summer, my post box has been filled with fashion catalogues from brands targeting the 35+ busy, working mother who needs fashion that works for her professional and personal lifestyle. As the catalogues began to pile up on my desk, I couldn’t help but notice the similarities. Not only did they all seem to come from the same print shop (size, binding, paper finish and quality), but the actual fashion and underlying messages were very similar. Alongside the similar fabrics, cuts, styles, and colours, the catalogues also deployed a very similar language (timeless, luxury, classic, effortless, versatile, investment). And despite the founder's story featuring in these, the actual brand story didn’t cut through and therefore a weak, if any, brand connection was made. As I was flicking through the catalogues slightly confused as to which brand I was looking at, I kept wondering what was missing. And I can sum it up in one word: Emotion. Everything in the catalogue was rational – the mix-and-match tips, the versatility pointed out, the quality commitment, the fabrics’ performance, and the colour combos explained. All these were delivered with models exhibiting no glimmer of sentiment on their faces, Even the founder stories lacked a spark of emotion as they focused on creating curated options, obsessing over details, working through challenges, and providing “intelligent” lasting solutions. All rational. No emotion. You can’t create a brand story without stirring up feelings. And you can’t stir up feelings without an emotive, relatable, trustworthy brand story. And without a brand story, you will ultimately struggle to differentiate and connect with your customers. Rixo is a good example of a brand in the same sector, that succeeds in doing that. A rather young Australian brand founded in 2015, it has managed to differentiate itself both in product and most importantly with its brand story. It is a story of friendship and a shared love of vintage – and this is felt through the various touchpoints: Whether it is fitting rooms named after inspiring style icons from the 20s to the 70s, or immersive flagship shop with a unique atmosphere or the founders' friendly tone in customer comms. At every interaction, the brand’s story comes to life and the founders’ friendship and love of vintage is palpable. My question to the ‘rational’ brands above would be what would you like your potential customer to feel when she interacts with her brand? Once you answer that, bring it to life with your brand story in every single brand touch point.

The Rise of Chaotic Customization: How Gen Z is Redefining Fashion In a world where individuality reigns supreme, fashion is no longer just about trends—it’s about personal expression. A fascinating new movement, often referred to as "chaotic customization," is reshaping the fashion landscape, particularly among Gen Z consumers. Unlike the sleek minimalism that has dominated the last decade, this trend is about maximalism, uniqueness, and storytelling through style. What is Chaotic Customization? Chaotic customization is the art of transforming ordinary pieces into extraordinary expressions of individuality. It’s the antithesis of uniformity—a celebration of color clashes, unexpected patterns, layered textures, and bold accessorizing. Think sneakers adorned with hand-painted designs, patchwork jackets, and accessories that feel more like curated personal artifacts than store-bought items. At its core, chaotic customization gives consumers a platform to tell their stories. Each piece becomes a canvas for creativity, representing personal identity, values, or even a statement about the world. Why is it Trending Now? This trend speaks directly to Gen Z's ethos. Raised in a digital era where algorithms curate much of their online lives, this generation craves ways to stand out. They reject the "cookie-cutter" approach in favor of self-expression. Three key factors are driving this trend: 1. DIY Culture: Platforms like TikTok and Instagram have popularized DIY tutorials, inspiring users to reimagine their wardrobes. 2. Sustainability: Customizing existing pieces aligns with Gen Z's commitment to reducing waste and embracing circular fashion. 3. Technological Advances: Brands are leveraging tools like 3D printing, augmented reality, and modular designs to offer personalization at scale. The Role of Brands Fashion brands are starting to embrace this wave of hyper-individualism. Customization services from major players like Nike and Adidas, once limited to initials or color tweaks, are now expanding into more creative territory. Smaller, independent brands are taking it further, encouraging consumers to co-create designs or even ship back items for artistic reimagining. The Takeaway for Businesses For businesses, chaotic customization isn’t just a fleeting trend—it’s a blueprint for the future. Brands must evolve to meet the demand for personalization by adopting flexible manufacturing processes, supporting creative collaborations, and building tools that enable customers to become co-creators. After all, in a world where everyone seeks to stand out, fashion must become as unique as the individual wearing it. Just like one of the ethos Seona Couture stands by. What’s your take on chaotic customization? Have you seen this trend in action, or perhaps embraced it yourself? #fashion #seonacouture #chaoticcustomization #trending #viralnews #fashionfuture

💃🏻In the world of branding, fashion is more than just clothing — it’s a powerful, instant language that speaks volumes about who you are and what you represent. 🚀Whether for your personal venture or corporate identity, stylish, well-designed apparel can elevate your brand like nothing else. ✒️When your brand embraces fashion-forward merch & clothing, it sends a clear message: you care about quality, aesthetics, and making a bold statement. Imagine your logo or message on a trendy, well-fitting t-shirt or an elegant jacket — each item becomes a wearable ambassador for your brand, connecting with people on a visual and emotional level. ❤️Your branded clothing should be as dynamic and innovative as your brand itself. It’s not just about putting your logo on fabric; it’s about creating pieces that tell your story and resonate with your audience. Want to make your brand unforgettable? Let’s collaborate to design branded merch that’s not only stylish but also impactful. 🚀 Reach out to me today, and let’s create branded merch & apparel that turns heads and starts conversations. 👕✨ #Branding #FashionForward #CorporateMerch #BrandIdentity

The Power of Color in Fashion Marketing and Branding 🌈 In the fashion industry, color is a powerful tool for persuasion. Understanding how colors affect emotions can greatly influence consumer behavior and drive sales. 📌 The Emotional Impact of Colors: 💠 Vibrant Colors are lively and exciting. They attract attention and create urgency, making them popular among brands targeting youthful consumers. 💠 Neutral Colors convey sophistication and versatility. Common in luxury fashion, these colors suggest timelessness and elegance, appealing to those seeking high-quality pieces. 💠 Darker Colors often evoke seriousness and authority. Brands that use these tones aim for a dramatic visual impact, appealing to consumers who prefer a bold look. 📌 Color’s Role in Branding Color shapes a brand’s identity and how consumers perceive it. A well-chosen color palette can make a brand easily recognizable and emotionally engaging. Research shows that consumers often link specific colors to certain brand traits, making color selection essential for building loyalty. Fashion brands need to align their color choices with the emotions they want to evoke. A streetwear label might use bright colors to attract a younger audience, while a luxury brand may choose neutral and darker shades to express elegance. 📌 Leveraging Color in Marketing In today’s digital world, color plays a critical role in online marketing. Every element on a website, from product images to backgrounds, influences user experience. Here are some key strategies: 💠 Building Brand Identity: A consistent color scheme helps communicate a brand’s values. For example, eco-friendly brands may use earthy tones to align with their message. 💠 Creating Calls-to-Action: Bright colors for buttons can generate urgency, encouraging consumers to act quickly during promotions. 💠 Enhancing Readability: Good color contrast improves the readability of online catalogs, making it easier for consumers to navigate. 💠 Optimizing User Experience: Colors that create positive feelings can boost engagement. A warm color palette makes for a welcoming shopping environment. 📌 Conclusion Understanding the psychology of color is vital in fashion marketing. Colors affect emotions, so brands can use them to connect with their audience effectively. Beyond aesthetics, color plays a key role in shaping brand identity and driving success. Mastering color use is essential for marketers and designers in a competitive industry. 📌 Reference https://lnkd.in/dVi6kjhG https://lnkd.in/dyUACRMk

𝗥𝗶𝘅𝗼: 𝗔 𝗿𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗮𝗿 𝗼𝗳 𝗳𝗮𝘀𝗵𝗶𝗼𝗻, 𝗽𝗿𝗼𝗽𝗲𝗹𝗹𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗲𝗺𝗼𝘁𝗶𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 During the spring and early summer, my post box has been filled with fashion catalogues from brands targeting the 35+ busy, working mother who needs fashion that works for her professional and personal lifestyle. As the catalogues began to pile up on my desk, I couldn’t help but notice the similarities. Not only did they all seem to come from the same print shop (size, binding, paper finish and quality), but the actual fashion and underlying messages were very similar. Alongside the similar fabrics, cuts, styles, and colours, the catalogues also deployed a very similar language (timeless, luxury, classic, effortless, versatile, investment). And despite the founder's story featuring in these, the actual brand story didn’t cut through and therefore a weak, if any, brand connection was made. As I was flicking through the catalogues slightly confused as to which brand I was looking at, I kept wondering what was missing. And I can sum it up in one word: Emotion. Everything in the catalogue was rational – the mix-and-match tips, the versatility pointed out, the quality commitment, the fabrics’ performance, and the colour combos explained. All these were delivered with models exhibiting no glimmer of sentiment on their faces, Even the founder stories lacked a spark of emotion as they focused on creating curated options, obsessing over details, working through challenges, and providing “intelligent” lasting solutions. All rational. No emotion. You can’t create a brand story without stirring up feelings. And you can’t stir up feelings without an emotive, relatable, trustworthy brand story. And without a brand story, you will ultimately struggle to differentiate and connect with your customers. Rixo is a good example of a brand in the same sector, that succeeds in doing that. A rather young Australian brand founded in 2015, it has managed to differentiate itself both in product and most importantly with its brand story. It is a story of friendship and a shared love of vintage – and this is felt through the various touchpoints: Whether it is fitting rooms named after inspiring style icons from the 20s to the 70s, or immersive flagship shop with a unique atmosphere or the founders' friendly tone in customer comms. At every interaction, the brand’s story comes to life and the founders’ friendship and love of vintage is palpable. My question to the ‘rational’ brands above would be what would you like your potential customer to feel when she interacts with her brand? Once you answer that, bring it to life with your brand story in every single brand touch point.

This is a great breakdown of key points for clothing brand owners, especially those starting out! Here's a summary of the manufacturer's advice: 1. Fabric is king (or queen): Know your fabrics! Understanding properties, structure, and composition is crucial for achieving the desired look and feel in your garments. Many new brands struggle because they lack this knowledge and end up with poorly made clothes. 2. Start small, dream big: Don't get overwhelmed with complex designs or tech packs initially. Focus on a few successful launches to build experience. This initial experience will help you communicate better with manufacturers and understand fabric properties and printing techniques. 3. Quality has a price: Low minimum order quantities (MOQs) often mean limitations in quality. Smaller manufacturers might not have the capabilities of larger factories. As your brand grows, consider transitioning to direct-to-factory production for more customization options and higher quality. 4. Be realistic: Creating top-notch garments requires capital. Be prepared to invest for the quality you envision. 5. Community is key: Build a strong community around your brand. Engage with your audience, share your journey, and be transparent about the challenges. This fosters trust and loyalty, which can be a powerful driver for success. By following these tips, you can increase your chances of thriving in the competitive clothing brand landscape. Remember, it's a marathon, not a sprint. Focus on building a strong foundation based on quality, knowledge, and community.

The Importance of Packaging Boxes for Apparel Brands: Bridging Branding and Functionality In the world of apparel, where style and identity reign supreme, packaging boxes play a crucial role in establishing a brand’s presence. They are not just containers but powerful tools for communication, customer engagement, and brand loyalty. For apparel brands, packaging must be as thoughtful and stylish as the clothing it holds, creating a seamless narrative that extends from product to packaging. Why Packaging Matters for Apparel Brands First Impressions Are Everything Packaging is often the first physical interaction a customer has with a brand. For apparel brands, luxurious, well-designed boxes can set the tone for a premium experience. Whether it’s a boutique fashion house or a global clothing line, packaging serves as a silent ambassador of quality and attention to detail. Enhancing the Unboxing Experience The unboxing phenomenon is a vital part of modern consumer behavior. Customers share their unboxing experiences on social media, amplifying a brand's visibility. A thoughtfully designed gift box with luxurious finishes like embossing or foil stamping can turn an ordinary moment into a shareable memory. Reinforcing Brand Identity Packaging acts as a canvas to tell a brand’s story. Every color, logo, texture, and material choice communicates the brand's values and aesthetic. For instance, eco-conscious brands can reinforce their ethos by using sustainable materials and minimalist designs. Protecting the Product Beyond aesthetics, packaging serves a functional purpose: protecting the apparel. High-quality boxes ensure garments arrive in pristine condition, safeguarding delicate fabrics from damage during transit. #Apparel #garment #giftbox #packagingbox #Fashion #box

❌ 5 Things to Avoid When Starting a Fashion Brand Starting a fashion brand is exciting, but there are some common pitfalls that can derail even the best ideas. Here are five things to avoid to give yourself the strongest start: 1. Skipping Market Research Many founders are so eager to create that they skip the groundwork. Knowing who your customer is and what they want is essential. Without research, you’re essentially designing in the dark – and that leads to wasted time and money. 2. Rushing to Production Without a Plan It’s tempting to jump straight into sampling and production, but without a clear sales strategy, you’re likely to end up with stock sitting unsold. Map out your channels, pricing, and marketing well before you press "go" on production. 3. Ignoring Cash Flow Management Fashion can be cash-intensive, from sampling to manufacturing. Without careful budgeting, cash flow problems can arise quickly. A detailed financial plan will keep you aware of what you’re spending and when revenue is expected to come in. 4. Overlooking Branding Your brand is more than just a logo. It’s your story, values, and how customers will connect with you. Investing in authentic, cohesive branding from the start will help you stand out and create loyal customers. 5. Doing It All Alone Fashion isn’t a solo mission. Getting support from professionals, whether it’s in design, manufacturing, or marketing, is crucial to getting a quality product to market. Partnering with experts saves time and can prevent costly mistakes. Starting strong means balancing creativity with smart strategy. Avoid these pitfalls, and you’re already ahead of the game. --- Visit www.jmitchelldesign.co.uk for advice on starting your fashion brand.

The Fashion Revolution: How Weight-Loss Drugs are Redefining Style and Branding In recent years, the introduction of weight-loss drugs like Wegovy and Ozempic has sparked a significant shift in the fashion industry. As more individuals experience successful weight-loss journeys, clothing brands are racing to meet the increasing demand for smaller sizes. This shift is not just about fitting into new sizes; it’s about a newfound confidence that comes with a healthier body and a more positive self-image. As people transform their physiques, their desire to express themselves through fashion grows exponentially. They are more eager than ever to dress stylishly, to celebrate their achievements, and to showcase their new bodies in clothes that reflect their personality and confidence. This surge in demand for trendy, well-fitting apparel presents a unique opportunity for clothing brands to innovate and expand their offerings. At immago, we understand the pivotal role that branding plays in this evolving landscape. As clothing brands adapt to these changes, it’s crucial to redefine their branding to resonate with this new wave of health-conscious, fashion-forward consumers. Our expertise in labels and tags can help brands make a powerful statement, enhancing their appeal and ensuring they stand out in a competitive market. Whether it’s through sophisticated, elegant labels that exude luxury or bold, vibrant tags that catch the eye, immago provides the perfect solutions to align with your brand’s identity and values. Our customized labels and tags not only add a touch of class to your garments but also communicate your commitment to quality and style. As the fashion industry evolves, so must your branding. With immago, you can confidently navigate this transformation, ensuring your brand remains relevant and appealing to a diverse and dynamic audience. Embrace the change, celebrate the new confidence of your customers, and let immago help you redefine your brand with labels and tags that speak volumes. Transform your branding with immago – where quality meets style.

When starting a fashion brand you need to budget to design and produce 2 collections. I work with a lot of startup fashion clients to help turn their vision into reality. The first questions I'm asked are nearly always regarding costs and timelines. Of course, when ever i'm starting any kind of project, in any walk of life, I need to know, what will it cost and how long will it take? Answering this question is never easy because there are so many factors and elements involved in building a fashion brand. How far are you with the process? Do you have a name and logo trademarked? Have you done your market research? What are the pieces in the collection? Where is the fabric coming from? Who's the manufacturer? Do you have a website, marketing, sales strategy in place? What is everyones availability?...the list goes on and on...but I always do my best to give a good idea of budget and timelines. One thing that is rarely considered is that you need to start with at least 2 fashion collections, or a years worth of product. We start with the first collection, this gets designed and signed off, tech packs get created and then we send them off to the factory for the sampling process to start. Eventually 6 months to a year down the line you are going to receive your bulk order, ready to sell...but then what happens? You are going to spend a lot of time and money building up hype and buzz for that first collection. It may start with a bang, it might be a slow burner but you need to follow up with more product either way and build on it. You cant decide wether your project is a success or failure from just one collection. You need to have your 2nd collection samples in work and being signed off before you have even launched your first collection. This means that whatever you budgeted for the first run of products, you better have the budget to cover a second range before recouping any money from sales on the first collection. There's no time to wait, another 6 months to a year designing collection number 2 after your first range has dropped. The attention span and memory of your average consumer just isn't there and you will have lost your momentum. The traditional route of designing collections twice a year with a Spring/Summer range and an Autumn/Winter range is less common with startups. With sales focused on coming in through social media advertising, you need fresh products dropping regularly and this needs to be considered from the start. It's worth thinking about breaking your collection down into multiple small capsules to drop throughout the year. If you need help to start a fashion range get in touch with me on here or email me at [email protected]. I am always interested to see what projects are going on out there and if it's not for me I am connected so many other talented freelance fashion designers that i will happily send the right person your way. #freelancefashiondesigner #fashionstartup #creatingabrand