Bikshita B.’s Post

🔑 The Sales Funnel Breakdown: What You Need to Know to Guide Your Clients Through Each Stage As businesses grow, understanding and leveraging the sales funnel is crucial to lead conversion. Here's a breakdown of each stage, how to reach clients in each phase, and how content creation can drive engagement and results. Let’s dive in: 1️⃣ Awareness: At the top of the funnel, it’s all about making people aware of your brand. Broad, informative content like blog posts, infographics, and social media ads are key. 💡 Content Tip: Offer free resources that educate and draw interest—like an eBook or a beginner’s guide. This creates value without asking for anything in return. 2️⃣ Interest: Once they’re aware, foster interest through deeper, trust-building content. Webinars, email campaigns, and informative social posts are effective in showing you understand their needs. 📈 Content Tip: Share useful “how-to” guides or run interactive challenges that provide insight while keeping them engaged. 3️⃣ Consideration: At this stage, clients are weighing their options. Your content should position you as the best choice—case studies, client testimonials, and detailed product comparisons are powerful here. 🏆 Content Tip: Highlight client success stories and results. Use data and real examples to build credibility and set yourself apart from competitors. 4️⃣ Action: This is where the magic happens—encouraging conversion! Use strong, clear CTAs to guide your audience to take the next step, whether it’s purchasing, booking, or subscribing. ⚡ Content Tip: Add a sense of urgency with limited-time offers or exclusive deals to nudge them towards action. #Marketing #SalesFunnel #SocialMediaStrategy #LeadGeneration #ContentMarketing

Link content is all about providing valuable resources or information that guide people to your website. It includes blog posts, articles, or videos that offer in-depth insights, research findings, or industry knowledge. The main goal is to increase website traffic and attract potential customers by offering them useful information. Link content is crucial for improving search engine rankings and establishing your website as a reputable source in your industry. Conversion content is designed to encourage web visitors to take a specific action, such as making a purchase or signing up for a service. It includes landing pages, product descriptions, promotional emails, and social media ads with clear calls to action (CTAs). The key focus is on driving conversions and generating leads by highlighting the benefits of your products or services and persuading users to take the next step. Conversion content aims to move potential customers through the sales funnel and convert them into paying customers or clients. Authority content is aimed at building trust and credibility with your audience by establishing your brand as an expert or thought leader in your industry. It includes whitepapers, case studies, expert interviews, and educational content that showcases your knowledge and experience. The primary objective is to engage and educate your audience, position your brand as a trusted advisor, and nurture long-term relationships with customers. Authority content helps to differentiate your brand from competitors and can lead to increased brand loyalty and customer retention. By incorporating these different categories into your content strategy, you can effectively engage with your audience and drive business growth. #ContentStrategy #DigitalMarketing

Wondering what content to use to guide your customers through the marketing funnel?  Let’s explore the best strategies for each stage! 🚀 I have based the content for a B2B ingredients company: 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐒𝐭𝐚𝐠𝐞 The goal is to attract and inform a broad audience. 🔹 Blog and social mediaPosts,  🔹 Top of mind google Ads, 🔹 Videos,  🔹 Infographics. 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐒𝐭𝐚𝐠𝐞 Nurture their interest.  🔹 Ebooks and Whitepapers, 🔹 Webinars, 🔹 Newsletters. 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐚𝐠𝐞 They are evaluating their options. 🔹 Product Demos, 🔹 Testimonials, 🔹 FAQs. 𝐈𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐚𝐠𝐞 Your content should facilitate the final decision. 🔹 Free Trials and Samples, 🔹 Discounts and Special Offers, 🔹 Detailed Product Pages. 🔹 Personalized Emails. 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐒𝐭𝐚𝐠𝐞 Ensure a seamless transaction. 🔹 Technical documents, 🔹 Regulatory document, 🔹 Nutritional documents, 🔹 Customer Support. 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐒𝐭𝐚𝐠𝐞 build a lasting relationship. 🔹 Thank You Emails, 🔹 Loyalty Programs, 🔹 Content Upgrades. 💡 Personally, I love to use white papers but keep them short and easy to read. A good alternative is to use infographics that are visual and quick to read. Make usage of the latest technologies and create interactive content, it will make the experience even better. And don’t forget to let consumers try your product to make their own opinions. Testimonials and case studies are a very good way to remove their fear. ▶ How do you guide your customers through the funnel? Share your experiences and tips in the comments! #MarketingFunnel #ContentMarketing #CustomerJourney

Turn Your Website into a Lead-Generating Machine Find out how to transform your site from a brochure into a business powerhouse. Most businesses don't need to replace their website unless it's doing less than half of what it should. But how do you know what it should be doing and what it is doing? This post will help you figure that out. Here are 5 absolute musts for improved website success: Attracting Your Target Audience Your website should attract your target audience, not everyone. It needs to be interesting, marketable, and engaging to the right people. It should reflect your business, your philosophy, and how you deliver high-quality service. Clear and Decision-Driven Content The content should be simple and help visitors make decisions. Your website should give easy access to real information without just sounding like a sales pitch. Accurate and Up-to-Date Information A good website offers the most accurate and up-to-date info about your business. If it does this, it will generate leads and sales. If not, it's just another brochure floating in the huge ocean of the internet. Leveraging Client Results You don’t need to be number one on Google, but you do need great ratings. Let your clients help by sharing testimonials, reviews, and case studies with potential clients. Using Your Current Client Outcomes for Content Use what you know about your current clients’ wants, needs, problems, and outcomes to guide your headlines, blog post titles, and what problems your services solve. When you do this, your website will work better. Find Your Starting Point: So, how can you know if your website is working? You might have an idea from this description, but you can also take a 27-question analysis to get a scorecard that shows your website's current performance. It's free, and you get the results right away, helping you make better decisions about growing your business online. https://foxly.link/DpNFec About Us: At Nova Strategic, we specialise in business and marketing consultancy, delivering highly successful websites. Take the analysis now and see how well your website is doing. #ProfessionalServices #BusinessGrowth #ClientEngagement #BrandBuilding #BrandConsistency #ClientRetention #LeadGeneration #MarketingStrategy #SalesSuccess #BusinessConsulting #DigitalPresence #ClientExperience #ContentStrategy #TrustBuilding #InnovationInBusiness

Creating content for weeks or even months only to see... – lousy rankings – little or no leads – snail-paced growth After years of writing all kinds of content, I've made plenty of mistakes myself! Here are 11 key lessons for B2B SaaS in 30 seconds: (in no particular order) 1) Get super specific on your target buyers and how they'll use your product. 2) Understand their current pain points and desired transformation. 3) Lead with your story first, not your solution—saves you time pre-launch. 4) Trust starts with your content, not your product. 5) Pros focus on the audience, not just SEO. 6) Mix things up! Cover one topic from multiple angles. 7) If one format flops, try another until you find your sweet spot. 8) Find what works for YOU, even when others jump on trends. 9) Tie your metrics to real business goals. 10) Patience is key to content success. 11) Don't create more—repurpose, reuse, repeat! #b2bsaas #saasmarketing #b2bmarketing #contentmarketing #technologymarketing 

“If you’re creating content for whatever product you make or service you provide, you’re already ahead of the competition.” Do you agree? I recently heard this from a B2C branding expert and, frankly, I could not agree more. In B2B, content creation remains a wide-open white space—especially on platforms like LinkedIn. Let's level-set expectations. Organic growth can be slow. Followers may not skyrocket overnight. But impressions matter. Each post, article, or video is a touchpoint—a chance to stay top of mind, inspire trust, and showcase your expertise to decision-makers who may not even be in your immediate circle. In B2B, the stakes are high. Purchases are thoughtful, often involving multiple stakeholders and months of deliberation. When your content consistently communicates value and expertise, it can tip the scale in your favor when the time comes to choose a partner. Here’s why creating content matters: 📌 Amplifies awareness: It positions you as a thought leader in your industry. 📌 Builds trust: Buyers trust businesses they see sharing knowledge and insights. 📌 Drives leads organically: The right content gets your audience thinking about you—often before they even need you. So, if you’re investing in content, keep going—you’re ahead of the pack. And if you haven’t started, it’s time to dive in. Need help? Let's chat! #b2bmarketing #marketing #contentcreation

Hot-Take: Video is THE Content King for B2B Marketers! In a world drowning in content, video stands out like a beacon. Here’s why you need to double down on video for your B2B strategy: 🔹 Engagement Powerhouse: Video captures attention and keeps it. It’s engaging, dynamic, and makes complex info digestible. 🔹 Boosts Conversion Rates: Prospects are 85% more likely to buy after watching a video. Yep, you read that right! 🔹 SEO Goldmine: Videos improve your SEO. Search engines love them, and so do your potential clients. 🔹 Builds Trust: Show, don’t just tell. Videos humanize your brand, building credibility and trust faster. 🔹 Versatile & Shareable: From explainer videos to customer testimonials, video content is incredibly versatile and highly shareable. Don’t just be part of the noise. Be seen. Be heard. Be remembered. Check out our blog post: https://lnkd.in/gM-pU3w7 #B2BMarketing #VideoMarketing #ContentStrategy #MarketingTrends

Listening to sales calls helps marketers gain insights into customers' pain points and challenges. By understanding these aspects, they can create content that directly addresses customers' needs. 👉 Learn more: https://lnkd.in/eE9Est6n @startuppile #listening #marketing #sales #salescall #content #calls #customers #challenges #gain #sale #marketers #createcontent #salescalls #painpoints #insights

Want to create a marketing funnel, but not sure where to start? You’re in luck! Here’s a step-by-step guide to evolving from being overwhelmed by options to mastering client conversion in less than a month. 🌟 Step #1: Define Your Audience. Understand exactly who your service is for. The more specific you are, the more tailored your marketing efforts can be. This step ensures that every part of your funnel is designed to speak directly to your ideal client. 🌟 Step #2: Craft Your Message. What’s the core message that will resonate with your audience? This is where your expertise meets their needs. Develop a compelling marketing message that clearly communicates how you help them solve their problems and why you are the right person for them to work with. 🌟 Step #3: Create Engaging Content. Develop content that educates, inspires, and engages. This could be blogs, videos, infographics, or guides that address common questions and challenges your audience faces. This is how people will discover your services and how your audience will learn to know, like, and trust you. 🌟 Step #4: Build the Pathway. Design the journey that leads a visitor to become a client. This includes setting up a lead magnet, an engaging email sequence, and a smooth, simple conversion process that feels natural, not salesy. 🌟 Step #5: Analyze and Optimize. Monitor how your funnel performs, and make adjustments as needed. Use data to refine your strategies and improve the customer experience continuously. Some of these steps will take longer than others, and that's okay! Remember, progress isn't linear. Just hang in there, keep at it, and do at least one thing toward your goals. Every. Single. Day. ☀️🌅 THAT’S how you create a marketing funnel that truly simplifies how you collect and convert more customers. 😉 Tag a friend who could use this guide!

Want to create a marketing funnel, but not sure where to start? You’re in luck! Here’s a step-by-step guide to evolving from being overwhelmed by options to mastering client conversion in less than a month. 🌟 Step #1: Define Your Audience. Understand exactly who your service is for. The more specific you are, the more tailored your marketing efforts can be. This step ensures that every part of your funnel is designed to speak directly to your ideal client. 🌟 Step #2: Craft Your Message. What’s the core message that will resonate with your audience? This is where your expertise meets their needs. Develop a compelling marketing message that clearly communicates how you help them solve their problems and why you are the right person for them to work with. 🌟 Step #3: Create Engaging Content. Develop content that educates, inspires, and engages. This could be blogs, videos, infographics, or guides that address common questions and challenges your audience faces. This is how people will discover your services and how your audience will learn to know, like, and trust you. 🌟 Step #4: Build the Pathway. Design the journey that leads a visitor to become a client. This includes setting up a lead magnet, an engaging email sequence, and a smooth, simple conversion process that feels natural, not salesy. 🌟 Step #5: Analyze and Optimize. Monitor how your funnel performs, and make adjustments as needed. Use data to refine your strategies and improve the customer experience continuously. Some of these steps will take longer than others, and that's okay! Remember, progress isn't linear. Just hang in there, keep at it, and do at least one thing toward your goals. Every. Single. Day. ☀️🌅 THAT’S how you create a marketing funnel that truly simplifies how you collect and convert more customers. 😉 Tag a friend who could use this guide!