Meredith Siss’ Post

Want to create a marketing funnel, but not sure where to start? You’re in luck! Here’s a step-by-step guide to evolving from being overwhelmed by options to mastering client conversion in less than a month. 🌟 Step #1: Define Your Audience. Understand exactly who your service is for. The more specific you are, the more tailored your marketing efforts can be. This step ensures that every part of your funnel is designed to speak directly to your ideal client. 🌟 Step #2: Craft Your Message. What’s the core message that will resonate with your audience? This is where your expertise meets their needs. Develop a compelling marketing message that clearly communicates how you help them solve their problems and why you are the right person for them to work with. 🌟 Step #3: Create Engaging Content. Develop content that educates, inspires, and engages. This could be blogs, videos, infographics, or guides that address common questions and challenges your audience faces. This is how people will discover your services and how your audience will learn to know, like, and trust you. 🌟 Step #4: Build the Pathway. Design the journey that leads a visitor to become a client. This includes setting up a lead magnet, an engaging email sequence, and a smooth, simple conversion process that feels natural, not salesy. 🌟 Step #5: Analyze and Optimize. Monitor how your funnel performs, and make adjustments as needed. Use data to refine your strategies and improve the customer experience continuously. Some of these steps will take longer than others, and that's okay! Remember, progress isn't linear. Just hang in there, keep at it, and do at least one thing toward your goals. Every. Single. Day. ☀️🌅 THAT’S how you create a marketing funnel that truly simplifies how you collect and convert more customers. 😉 Tag a friend who could use this guide!

Most businesses miss these essential steps when creating a marketing funnel! Here’s what you can try that we use with out clients the most : If you want a marketing funnel that’s not just functional but highly effective, here are three unique tips to make each stage count: Step 1: Create Curiosity, Not Just Content Most brands rely on generic content, but what if you designed posts or ads that sparked real curiosity? - Use open-ended questions, “Did You Know?” posts, or teasers that get people intrigued and wanting to learn more. Step 2:  Build Micro-Commitments   -Before you ask for a big step like a purchase, create mini-actions your audience can take. Try offering quick quizzes, “Save this for later” content, or simple “Download now” resources. These build commitment bit by bit, so they’re primed to engage further. Step 3: Offer Multiple Pathways to Buy -Instead of a single CTA, give leads multiple ways to convert based on their comfort level. Maybe a “Book a Call” for high-value services, “Free Trial” for hands-on experience, or even a “Chat Now” feature for those with quick questions. This flexibility often captures leads who might otherwise hesitate! A marketing funnel isn’t just about nudging leads along—it’s about creating an engaging experience that feels tailored and thoughtful. Want to make a funnel that’s as unique as your brand? Comment below, or let’s connect! #MarketingTips #SalesFunnels #LeadGeneration #CustomerEngagement #BusinessStrategy #DigitalMarketing 

To build a strong marketing strategy, it’s crucial to understand how different elements work together to guide potential customers through your funnel. Here’s a simple breakdown: 1. Content Creation: Your articles, videos, and lead magnets form the foundation of your brand. These assets allow people to discover you when they search for solutions to their problems. Consistently producing valuable content is key to establishing credibility and showing that you can solve their challenges. 2. Email Marketing: Whether your email list is cold or warm, it serves as your direct line to potential customers. When someone receives an email from you, they might recognize your name from your content, or they might be curious enough to learn more about you. Engaging your audience through email is an effective way to nurture leads and move them closer to becoming customers. 3. Digital Advertising: Ads are your gateway to new audiences. These are people who may not know you yet, but your offer grabs their attention. Once they share their email, they enter your funnel, where you can continue to build a relationship through content and follow-up emails. It all starts with consistently producing quality content. The more you create, the more opportunities you have to educate your audience and demonstrate your ability to solve their problems. This is how you build trust and authority, which ultimately leads to conversions. Focus on these three areas—content, email, and ads—and watch your business grow. #ContentMarketing #EmailMarketing #DigitalAdvertising #LeadGeneration #MarketingStrategy #BrandBuilding #CustomerEngagement #SalesFunnels #BusinessGrowth

Financial advisors need to pay more attention to the power of landing pages in converting prospects into loyal clients. Landing pages are designed to capture visitor attention and prompt specific actions, like providing contact information. These pages enhance your offer's appeal, grow your email list, and offer insights into your audience. Good landing pages feature: - Clear value propositions - User-friendly navigation - Engaging visuals and compelling copy - Trust signals - Mobile responsiveness - Persuasive CTAs - Data-driven insights. By optimizing these elements, advisors can significantly boost lead generation and fill their calendars with future prospect calls. #financialadvisormarketing #riamarketing

Do you have a clear, step-by-step plan for creating & promoting your next lead magnet that feels focused rather than freaked out? My clients have super cool content ideas, but can get overwhelmed when they look at the big project ahead of them. First, there’s the inspired idea: a fun webinar, five-day challenge, or template to create. Then there’s a landing page for sign-ups, an email sequence, a sales pitch, all of the social posts promoting the thing… What if there isn’t enough time to get it all done?  What if no one signs up?  What if, after all of that work, no one buys? The freak out is SO understandable! Marketing can get over-complicated fast. That’s why, when I work with clients who want to get higher engagement and conversions from their opt-in freebies, we start with a FOCUSED project plan. Basically, I lay out a menu of options, they pick their faves, and then I do what I always do: challenge them to cut scope! 🙂 And the sense of relief is palpable. How my client Kate put it: “I feel like my shoulders are two inches lower!” 💕 It doesn’t have to be as time-consuming and energy-draining as it might have been for you in the past. You can act on your inspired ideas while also using your highest wisdom to simplify the marketing funnel—rather than trying to do ALL of the marketing things you’ve learned. If you’d like my help with this, DM me.  I’d love to help you quickly reach the people who need your unique and brilliant gifts. 🎁 You can also read more about my Opt-In Amplifier program, including client results, at the link below.

Day 15 of the 29-Day Marketing Challenge! Building Your First Marketing Funnel? Here’s a Step-by-Step Guide You Need! Today, we’re focusing on marketing funnels – a must-have for converting leads into paying customers. Whether you're a beginner or looking to refine your process, this step-by-step guide will help you set up your first funnel with clarity. Step-by-Step Guide to Build Your First Marketing Funnel 1. Define Your Goal: What do you want to achieve? (e.g., email sign-ups, purchases, webinar registrations). 2. Know Your Audience: Understand your ideal customers, their pain points, and needs. 3. Create Awareness (Top of Funnel): Use content like blogs, videos, ads, or social media to attract attention. 4. Build Engagement (Middle of Funnel): Provide value through lead magnets like eBooks, free guides, or webinars in exchange for emails. 5. Convert Leads (Bottom of Funnel): Send targeted emails, offer promotions, or share testimonials to drive conversions. 6. Track and Optimize: Use tools like Google Analytics or email metrics to refine the funnel for better results. Pro Tip: A simple funnel is better than no funnel. Start small, test, and scale! Have you built your first marketing funnel yet? Let me know in the comments, or share your challenges! 🚀 #MarketingChallenge #Day15 #DigitalMarketing #LeadGeneration #MarketingFunnels #ContentStrategy

🚀Elevate your marketing strategy with Hubspot's customer-centric approach, making life easier for both your customers and you 🚀 In the digital world, providing exceptional value to your audience to stand out is crucial. HubSpot is an excellent example of this with its content strategy, which focuses on personalization, urgency, and value. They provide valuable content like free email subject line templates, marketing operations materials, lead scoring resources, and marketing budget templates as insightful blog posts. These resources are designed to make marketers' lives easier and more effective. I have used them occasionally to help improve my marketing skills! Let's take a leaf out of HubSpot's book: Tailor your content to meet the unique needs of your audience, create a sense of urgency, and deliver substantial value. This approach not only enhances your content strategy but also boosts your execution. Your audience deserves the best, and so does your brand's growth. I would like to hear your thoughts on this strategy and whether it can be executed in your domain. #ContentStrategy #Marketing #HubSpot #Personalization #ValueCreation

🌳 Amazing Content, Real Revenue: The Research Trees Approach Marketer: "We can't get revenue with content." Because: "You just haven’t tapped into the right methods yet." Unlock the Power of These 3 Proven Methods: Method 1: Content Ecosystem + Social Selling Method 2: Content Upgrades + Email Sales Method 3: Social Content + Front End Offer Many marketers quit too soon, frustrated by the lack of results. But here's the truth: The issue isn’t content; it’s the method. Most aren’t using the right strategies to monetize their efforts. What’s Going Wrong: Too much hard selling in content Not enough offer-driven content Hiding the offer deep within the website What Needs to Change: Marketers won’t see revenue without using the correct approach. It’s all about the perfect blend of educational and offer content Finding the balance between passive and aggressive strategies Utilizing the right CTAs and next steps The 3 Core Methods: These have been tested and proven. They all deliver results. 📩 Don’t miss out—🌳 Follow Research Trees for strategies that turn content into revenue. #ContentMarketing #RevenueGrowth #SocialSelling #EmailMarketing #BusinessStrategy #MarketingTips #ResearchTrees 🌳

Are we doing marketing for the sake of our company or for the sake of our potential customers? Hopefully, the answer lies somewhere in-between and is correlated. But often, it seems like marketing initiatives are based on how we can measure the results instead of what is best for the customer. I see tons of LinkedIn ads based on getting people to click the link, download a piece of content, etc. This approach can work great—and admittedly, we do some of it as well. But when I think about it, How often do I really click on a link on LinkedIn? (Benchmarks say way less than 1% of the time.) How often do I get frustrated because I have to write "yes please" on a post to get their sheet when they could have made it free? It seems like we are doing a lot of this stuff to make it easy to measure. We want to say this ad or this campaign generated x amount of clicks to generate x amount of leads and pipeline. In that process, we tend to forget that we could have done it much smoother by relying less on the actual click from the user and more on providing relevant and educative content to the user. After all, we do make all the great blog posts, e-books, etc., to have people read them? And not just to get an email. I saw a great post from Sarah Reece showing how they removed all the friction from, e.g., gated content and now look forward to a record-breaking quarter - which I think is super inspiring. At Leapwork, we just started a true demand generation initiative this quarter, and I'm eager to see how it turns out. And yes, that means looking into other ways of attributing and measuring, but thankfully, there are a lot of great tools out there. Maybe we as marketers should dare to tap into the world of no-click marketing and focus on delivering meaningful content with low friction to our potential audience. After all, most of your target audience is probably not in the market anyway. ________________ Interested in LinkedIn Advertising and B2B marketing in general? Follow or connect with me 🤗 #Linkedin #B2BMarketing #DemandGen

Unpopular Opinion on Marketing- The Ultimate Measure of Marketing Success is Immediate Lead Response! Marketing success is often gauged by various metrics. Picture this: You send out follow-up emails, and within moments, your leads are engaging, responding, and showing genuine interest. That's the gold standard we all aim for! Why is this so crucial? Because it's the epitome of effective communication and resonance. It's the moment when your message strikes a chord with your audience, prompting them to take action right away. We create a marketing strategy that involves creating a content engine that runs by itself generating high quality leads. We create demand for the products/services by creating and distributing the content. That's how we get high quality leads to knock on our doors. Immediate lead response isn't just about speed; it's about trust, relevance, impact, and connection and going above and beyond. It signifies that your marketing efforts are hitting the mark, resonating with your audience's needs and desires. So, let's strive for that ultimate measure of marketing success – where every follow-up email sparks instant engagement and propels your business forward! #MarketingSuccess #LeadResponse #EngagementGoals