Mark J. Mueller’s Post

Listening to sales calls helps marketers gain insights into customers' pain points and challenges. By understanding these aspects, they can create content that directly addresses customers' needs. Learn more: https://lnkd.in/dCdqK3Zh #listening #marketing #sales #salescall #content #calls #customers #challenges #gain #sale #marketers #createcontent #salescalls #painpoints #insights

Listening to sales calls helps marketers gain insights into customers' pain points and challenges. By understanding these aspects, they can create content that directly addresses customers' needs. Learn more: https://lnkd.in/dCdqK3Zh #listening #marketing #sales #salescall #content #calls #customers #challenges #gain #sale #marketers #createcontent #salescalls #painpoints #insights

Customers Do Their Own Research Now... What Does This Mean for Sales? Studies show a whopping 70% of a buyer's journey happens BEFORE they talk to sales. Think about that. Traditionally, SDRs and AEs reached out proactively, but with this trend, that approach might not be as impactful. So, what can we do? Content is King (or Queen)...or Maybe an Awesome Guide! By creating valuable content, we can become a trusted guide for potential customers during their research phase. This increases the chances they'll not only engage with our brand, but see us as the authority in our space. What kind of content? That's the next question! But this shift towards content-driven marketing could be a game-changer for B2B go-to-market strategies. If you're reading this post, what are your thoughts on the changing buyer journey and the role of content? #salestips #marketingtips #contentmarketing #B2Bmarketing #buyersjourney #salesfunnel #leadgeneration #customerexperience

A majority of marketing content is made for prospects who are ready to buy. Research shows that the model should be flipped. 3% of potential prospects are ready to buy now (Lead Hero). The other 97% fall into three categories: --- 60% are NOT problem-aware, --- 20% ARE problem-aware, --- 17% are gathering info. The company's goal should be to capture and nurture this 97% of prospects. #knowledgeledgrowth #frictionlesssales #contentmarketing #b2bsales

Boost your campaign conversions with presell pages! 🚀 Learn how these tools generate demand, capture leads, build trust, and speed up sales. Discover strategies in this ultimate guide. 📈✨ #DigitalMarketing #PresellPages #PaidCampaigns Read more: http://rpst.cc/W2esJ4

Do you have enough content for your buyer’s journey? The B2B buying cycle is a marathon for buyers and sellers. Providing informative, educational content that builds interest can be challenging. Partnering with a content marketing agency with expertise in creating content that moves prospects down the funnel can make all the difference. #Marketing #ContentMarketing #B2BBuyersJourney

With 70% of the journey happening before a prospect even talks to sales, marketers are faced with a big question: should we still gate our content? 🤔 In our latest blog, by Isaac Brealey, we dive into the challenges of content saturation, shifting buyer control, and the trust issues surrounding gating. Plus, we explore when gating still makes sense—and when it might be holding you back. Ready to find the balance? Read on to find out more. #ContentMarketing #B2BMarketing #LeadGeneration #BuyerJourney https://lnkd.in/gV3HpFBk

This is a topic I've discussed many times over with marketers, BDRs, AEs, even non-marketers in my career. Which side of the fence (or gate) are you on? Take a look at our latest blog for some considerations on finding the right balance.

Sales call recordings are becoming an essential trend that numerous businesses are embracing lately. With 83% of marketers believing that quality content is key to success, listening to these calls can offer insights that drive more effective marketing strategies. It's amazing how understanding customer conversations can lead to better messaging, content creation, and even higher quality leads. Have you noticed this practice in your organization? What benefits have you seen? 🤔 #SalesCalls #ContentMarketing #MarketingStrategy #CustomerInsights #B2BMarketing https://lnkd.in/eCNWHbPu

Capturing attention and trust in B2B marketing is tough. Especially when marketing to other marketers who are savvier, more skeptical 🤨, and harder to impress than most. So, what's working, and what's not? The Content Marketing Institute conducted research to uncover these insights, and we’re excited to share the findings with you. Join us tomorrow, Wednesday, July 24th, for our "State of Marketing to Marketers 2024" webinar, where we'll explore: ✔ Engaging Content That Resonates ✔ Preferred Methods of Content Consumption ✔ Key Decision-Making Insights Robert Rose will be hosting a panel of experienced marketers who target their peers, offering best practices and valuable insights. Don’t miss this opportunity to gain actionable knowledge and ask questions. Free registration here --> https://bit.ly/4bYIBQh Meet Our Esteemed Panel: 🔸 Brian Kavanaugh, Director of Global Revenue Marketing, Bynder 🔸 Gurdeep Dhillon, CMO, Contentstack 🔸 Liz Willits, Chief Copywriter & Owner, Content Phenom 🔸 Luke Gain, Creative Director, Velocity Partners #b2b #marketing #content #contentmarketing #b2bmarketing #demandgeneration