The SECRET to winning social media has CHANGED! It's not about likes and comments anymore! ❌ Now, it's about pure entertainment. Here's what went down: ✅TikTok changed the game. Now it's about keeping users scrolling, not interacting. ✅Facebook & Instagram are FLOODING your feed with AI-picked videos, not posts from your friends. ✅Engagement is DYING. People are watching more, commenting less. Brands need to stop focusing on comments and likes, and start creating content that's purely ENTERTAINING! Social media is becoming more like TV, with less focus on the "social" part. Will your content captivate or make people switch channels? #media #socialmedia #entertainment
Great perspective!
Founder, Potent - B2B Growth Marketing & Creative Venture
7moCompletely agree Bhejash Joshi we at Potent have been advocating around similar lines for B2B & SaaS companies. In fact there is a model that we have derived which talks about 4 realities for a user to engage 1) Absorption- that is entertainment 2) Education - that is influencer & storytellers 3) Aesthetic- that is art, asmr etc 4) Escapism - that is gaming, audio etc If the content mix does not fall into this it usually goes unnoticed!