Ben Nicholls’ Post

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News and PR agency Founder | We make the news

How do you get ChatGPT to recommend your products? Tim Soulo, CMO at Ahrefs, shares a crucial takeaway for any marketing team aiming to succeed in the age of AI: 🔑 Focus on getting your content featured on reputable websites that clearly link your brand to the problem you’re solving. In other words, it’s all about excelling in PR and SEO—or as we call it today, Digital PR. And that’s where JamPrime comes in. We leverage the power of our news agency, Jam Press, to secure natural, in-content links on some of the world’s leading news publications. How do we do it? By delivering genuine, earned PR stories that resonate with both journalists and readers, ensuring your brand gets the visibility and credibility it deserves.

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CMO @ Ahrefs / $100M+ ARR bootstrapped(!!!) SaaS / Questioning all marketing best practices.

How do you get ChatGPT to recommend your product? (thousands of new signups at Ahrefs self-attribute to ChatGPT) Well... Given that we didn't do anything DELIBERATE in order to consistenly show up in ChatGPT for relevant "prompts" - I think I know what did it for us. And it's very similar to how SEO works. If you want to rank #1 on Google, you (generally) need a lot of reputable websites to link to you. Well... If you want to show up in ChatGPT, there should be a lot of content on reputable websites, which connects your brand to whatever problems your brand is solving. That's about it, really. 😉

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