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𝑻𝒉𝒆 𝑴𝒂𝒓𝒕𝒊𝒏𝒊 Martini is a classic cocktail made with gin and vermouth, typically garnished with an olive or a twist of lemon. The exact origins of the martini are a bit debated, but it's believed to have evolved from a drink called the Martinez, which was popular in the 19th century. Over time, the martini became a symbol of sophistication and class, especially with the iconic "shaken, not stirred" line popularized by James Bond. It's a timeless drink that has definitely made its mark in cocktail culture! The olive garnish in a martini is said to have originated during the Prohibition era in the United States? Bartenders would add olives to mask the smell of alcohol in the cocktail, so customers could discreetly enjoy their drinks without drawing too much attention to the fact that they were consuming alcohol. It's a quirky little piece of history tied to this iconic cocktail! There are several famous variations of the classic martini. One popular variation is the "Vodka Martini," which substitutes gin with vodka. Another well-known variation is the "Dirty Martini," which includes olive brine or olive juice, giving the cocktail a slightly salty flavor. Additionally, the "Gibson Martini" is garnished with a pickled onion instead of an olive or lemon twist. 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬 2 oz London Dry Gin ¼ - ½ oz Dry Vermouth 2 Dashes Orange Bitters (Optional) 3 Olives 𝐈𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬 Add cold, large cube ice to a stirring glass Add the gin, vermouth and bitters Stir for at least 20 seconds Strain into a chilled cocktail coupe or martini glass Garnish with 3 olives on a pick

According to CGA’s BeverageTrak service (NielsenIQ), cocktail sales surged by 6% in the last quarter of 2023, with Tequila emerging as the base spirit for over 1/3 of all sold cocktails. As a long-time devout Tequila drinker, I’m thrilled to see the masses coming to their senses!   Tequila's dominance in the market grew, capturing a 34.1% share of cocktail base sales by value, surpassing vodka. The classic Margarita maintained its reign as the nation's favorite cocktail, while drinks like the Spritz, Negroni, and Espresso Martini gained traction. *Ever tried an Espresso Martini with a Tequila or Mezcal base? (Do it)   Consumer insights will be a crucial function for #spirits brands/suppliers if they want to pivot appropriately and experience continued success in 2024. Cheers! #CocktailTrends #Tequila #Mixology #DataDrivenInsights https://lnkd.in/e4ifEumz

Even when made at its most straightforward, the Martini is one of the most personal and argued-over cocktails in the canon. Simply ordering “a Martini” at any respectable bar is only going to prompt a list of questions. Gin or vodka? Dry or dirty? Olive or twist? And to their credit, your bartender’s not just being difficult. They’re simply trying to make sure they’re giving you the Martini you want. So, to help streamline your personal specs, here a list of classic Martini variations that should be on everyone’s radar. While the playful takes above are delicious in their own right, we’re talking builds that truly adhere to the Martini mold. Here, the eight classic Martini variations you should know.

CGA by NIQ’s Global Cocktail report 2024 highlights that the Mojito (40%) was the world’s preferred cocktail choice with Margarita ranking second at 32%. Tequila and coffee cocktails are growing in popularity with cocktails now being the fourth most-consumed category in the global on-trade.

I'm back from the BCB - the global celebration of the exciting and engaging category spirits are - and I tried some fantastic cocktails! Be it alcoholic or NoLo cocktails are the best way for bartenders to excite you and for the brands to bring the unique taste of their spirits and the perfect pairings. Once again, I tried some really exciting combinations, with a Tequila-based watermelon drink being my absolute favourite. If you have business in the On Premise - regardless of whether you are in the spirits category or now - you can't afford to miss-out on the "Rise of the Cocktails"! Our new report based on insights from 38 markets comes to unlock insights for the category and look at how trends are developing. Check out the article below, and feel free to reach out with any questions. #Cocktails #CGAbyNIQ #OnPremise #HoReCa #OnTrade #Insights #Trends

𝙍𝙏𝘿 𝙘𝙤𝙘𝙠𝙩𝙖𝙞𝙡𝙨, 𝙧𝙪𝙢, 𝙖𝙣𝙙 𝙩𝙚𝙦𝙪𝙞𝙡𝙖 𝙨𝙚𝙩 𝙩𝙤 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚 𝙨𝙥𝙞𝙧𝙞𝙩𝙨 𝙢𝙖𝙧𝙠𝙚𝙩: 😎 Ready-to-drink (RTD) cocktails, rum and tequila are set to dominate the spirits market, according to new research. A survey of founders of UK independent beverage companies, by rum brand The Duppy Share in collaboration with CGA by NIQ, showed RTD cocktails, in particular, have garnered attention, with 52% of respondents forecasting “fast growth”, the largest across all formats. In terms of spirits, rum and tequila are the only categories that experienced growth in 2023 and are forecast to continue their upward trajectory, according to the companies surveyed, particularly as consumer interest shifts away from gin, which experienced a 14% decrease in sales last year. However, mirroring the trend seen in the US, agave spirits continue to gain momentum. This category saw a 4% increase in sales in 2023. Looking ahead, agave spirits are expected to maintain a steady growth trajectory, with a projected annual growth rate of 2% from 2023 to 2028. This is reflected in rum, showing a 2% growth in 2023, and forecasting a steady growth in the coming years from its larger base volume. FUNKIN COCKTAILS | B Corp™ MOTH Drinks - B Corp™ Liberation Cocktails

Ingredient Spotlight: Get to Know the Spirits Used in Cocktails Spirits, also known as liquors, make for the base ingredient in most cocktail blends. They are supposed to have a neutral flavor profile and are used to add a boozy kick to the mix. If you know a little about cocktails, you’ll know that the base typically consists of distilled liquors such as vodka, whiskey, tequila, brandy, gin, rum, etc. These are the top choice in spirits and are always stocked in bars all around the world. If you’ve got an exquisite bottle of liquor sitting at home but don’t know what to do with it, try some of our favorite recipes. - Vodka Cocktails: Espresso Martini, Vodkatini, Black Russian, Milano, Vodka Sour, Kangaroo - Gin Cocktails: Negroni Cocktail, Dry Martini, Coffee Sour, Income Tax Cocktail, Clover Leaf - Whiskey Cocktails: Manhattan, Whiskey Sour, Mint Julep, Old Fashioned, Scotch Sour, Scotch Negroni, Highlander, Dreamsicle - Rum Cocktails: Daiquiri, Mojito Cocktail, Casablanca, Sloppy Joe, Mint Daiquiri - Brandy Cocktails: Cognac Julep, Brandy Sour, Brandy Manhattan, Sidecar, Pierre Collins, Hot Toddy - Tequila Cocktails: Margarita, Picador, Tequila Sour, Mexican Manhattan, Tequila Sunset, Tequila’tini, Rosita Don’t have the right glassware for serving cocktails? Start your collection with a versatile set of go-to pieces like these round cups and goblet-style glasses. Then keep adding as you go! #CocktailIngredients #CocktailCreations #DrinkInspiration #MixologyMagic #BartenderEssentials #CraftingCocktails #CocktailCulture #CocktailHour #CocktailInspo #DrinkIdeas

Why tequila and tonic was always meant to be. With the gin and tonic trend taking off, I was inspired to create a highball drink with tequila instead. I wanted something refreshing that I could sip on throughout the night. So, I grabbed a bottle of tequila, added a ton of ice, and topped it with tonic. The result? Pure magic. Jose Cuervo Silver with Schweppes tonic—my go-to mix. it’s a match made in highball heaven. So next time, skip the tequila shots and enjoy the slow, steady pleasure of a tequila tonic. Trust me, it’s worth it. While we're on the topic of personal drink preferences, let me share a bit more. My love for spirits started after college when whiskey was out of my budget, fueling my passion for introducing new spirits to India. I have a soft spot for well-crafted cocktails, especially from talented bartenders across India. A Cosmopolitan made with 1800 is a personal favourite that never fails to impress. When I’m not enjoying cocktails, you’ll find me sipping on a Japanese Choya highball or a Cuba Libre made with Viva El Ron, cola, and a twist of lime—just how I like it. When I’m craving red wine, the Australian Metal Label series & Villa Sandi are my top picks. As for whiskey, I lean towards the smooth vibes of Irish over the boldness of Scotch. Classic cocktails like the Old Fashioned and Manhattan are timeless favourites, always in good taste. At the end of the day, I’m all about enjoying #OnlyTheBest. #MonikaAlcobev #TequilaTonic #Cocktails

Our American Mule and Lisa's Lemonade are highlighted in the article "Pop Your Top: Cocktails in a Can" by the Two River Times. Learn more about why these RTD cocktails are making waves in the industry. #AmericanMule #LisasLemonade #RTDCocktails #TwoRiverTimes

Can I Age Vodka In Oak Whiskey Barrels?: Aging vodka in oak barrels adds depth and complexity, turning a neutral spirit into something special. Increasingly popular among enthusiasts, this process enhances flavor and smooths texture, making it ideal for sipping or sophisticated cocktails... The post Can I Age Vodka In Oak Whiskey Barrels? appeared first on White Dog Barrels.