Andrei Zinkevich’s Post

B2B Marketing in 2025, Should focus on these 3 essentials: 🔵 1 Awareness Channel: Where is your audience (for B2B, LinkedIn, Webinars, etc.). 🟢 1 Nurturing Method: What is the simplest way to capture email addresses (e.g., lead magnets). 🔴 1 Conversion Tactic: The most effective way to book demo requests or calls (think “PUSH” emails). ❌ Most strategies are overloaded with SEO, paid ads, webinars, trade shows, and more—leading to scattered efforts ✅ Simplify to maximize impact. Here’s what works for me: 1️⃣ LinkedIn Takeover Build visibility, show credibility, and define your offering through ads or organic posts. Videos and images work really well. The goal? Slowly dominate your niche. 2️⃣ Lead Magnets Quarterly campaigns using guides, playbooks, or webinars to collect 500-1000 targeted emails, turning organic views into leads. 3️⃣ PUSH Emails Relatable, story-driven emails that address problems, showcase customer success and drive action. These convert better than “salesy” pitches. This approach has delivered results across industries like finance, healthcare, retail and more. 🎯 In 2025, focus less on doing everything and more on doing a few things but doing them well. What are the few things that work well for your ICP that you will focus on?

Many B2B companies will ignore this, but I’ll say it anyway: Your B2B strategy needs the right structure. Good structure gets you: ☑ Increased lead generation ☑ Higher ROI ☑ And faster sales cycles Here are 6 key strategies for you: Develop a comprehensive marketing plan ↳ Aligns your team around clear goals ↳ Include target market, budget, and channels ↳ Helps prioritize impactful activities Map out the B2B buyer's journey ↳ Tailor your strategies for each buying stage ↳ Awareness → Consideration → Decision ↳ Personalize content for every step Leverage content marketing ↳ Positions you as an industry leader ↳ Educates and nurtures leads ↳ Boosts SEO and organic traffic Implement SEO and intent-based keywords ↳ Targets each stage of the buyer's journey ↳ Use informational, comparison and purchase keywords ↳ Drives prospects from awareness to conversion Focus on demand generation ↳ Build awareness before lead forms ↳ Use social media, webinars, and thought leadership ↳ Create demand, not just leads Invest in analytics and testing ↳ Track performance and adjust based on data ↳ Use A/B testing to refine campaigns ↳ Set KPIs for every campaign Implement effectively. Structure better! Remember: Master the core strategy, then layer in supporting elements. P.S. If this was useful for your B2B marketing, share it ♻️

🚀 Transform Your B2B Marketing Strategy for Success! 🚀 B2B marketing can be a game-changer for businesses looking to grow and succeed. Here’s a deep dive into effective B2B marketing strategies and the benefits they offer. 📊 Key Strategies for B2B Marketing: 1. Content Marketing: Build authority with valuable content like blogs, whitepapers, and webinars. 2. Email Marketing: Engage specific segments with targeted email campaigns. 3. SEO: Optimize your website to attract potential customers through search engines. 4. Social Media Marketing: Connect, share, and build your brand on social media platforms. 5. Account-Based Marketing ABM: Focus resources on high-potential prospects. ✅ Benefits of B2B Marketing: - Increased Brand Awareness: Reach a wider audience through strategic marketing. - Lead Generation: Convert leads into paying customers with effective campaigns. - Thought Leadership: Establish yourself as an industry authority. - Improved Customer Relationships: Enhance customer loyalty with consistent engagement. 🤔 Challenges: - Long Sales Cycle: Requires patience and consistent effort. - Complex Decision Making: Navigating through layers of organisational decision-makers. - High Competition: Standing out in a crowded market. 🔍 Intriguing Fact: Did you know that businesses that blog generate 67% more leads? 📝 Your Turn: - What strategies have you found most effective in your B2B marketing efforts? - How do you overcome the challenges of the long sales cycle and complex decision-making? - Share your success stories or thoughts below! Let's discuss and unlock the potential of B2B marketing together. 🌟 #B2BMarketing #ContentMarketing #EmailMarketing #SEO #SocialMediaMarketing #AccountBasedMarketing #LeadGeneration #BrandAwareness #ThoughtLeadership #MarketingStrategies #RaysDigital For a deeper dive into these strategies, visit here: https://buff.ly/3RHNmX4

Marketing That Matters: 7 Steps to B2B Clarity Marketing is not an endless checklist of 'showing up consistently' and 'automated emails.' It’s about meaningful campaigns that drive revenue and close deals faster. Yet, most B2B execs don’t support marketing—not because they don’t understand it, but because they don’t see its impact. This is why clarity is critical. Inspired by a post from Andrei Zinkevich, here's a seven-step plan to ensure every campaign is clear, actionable, and aligned with business goals. 1️⃣ Revenue Analysis to Shape ICP: Analyse revenue from different markets and verticals. Identify your best customers and narrow down your Ideal Customer Profile (ICP) based on insights from customer interviews and buying patterns. 2️⃣ Targeted Demand Programs: Design specific programs to drive awareness in your target market. Be clear on metrics to gauge success and establish a baseline to measure program impact. 3️⃣ Demand Generation Tactics: Develop targeted programs to generate genuine demand for your service or product. This includes creating valuable content and campaigns that address the specific needs of your ICP. 4️⃣ Account Warming with Sales Collaboration: Identify accounts showing early interest and create strategies to nurture them in collaboration with sales. This ensures a seamless transition when the account is ready for outreach. 5️⃣ Non-Pushy Nurturing for Early-Stage Accounts: Establish nurturing tactics that provide value without being overly promotional for accounts that aren't sales-ready. Educate and engage them to keep them interested over time. 6️⃣ Feedback and Iteration: Gather feedback from key stakeholders and listen carefully to concerns. Address potential objections and fine-tune your approach to ensure alignment across teams. 7️⃣ Detailed Campaign Playbooks: Build a comprehensive marketing plan for each campaign with clear goals, a revenue forecast, leading indicators to track progress, a timeline, and task assignments for the team. This provides a roadmap that ensures everyone is aligned and working towards measurable outcomes. 📢 What’s one thing you think most marketing plans are missing? Drop your thoughts in the comments #b2bmarketing

🌟 Unlocking Growth Potential: Why B2B Marketing Matters! 🚀 In the world of business-to-business (B2B) commerce, effective marketing isn't just beneficial—it's essential. Here's why: 1️⃣ Building Relationships, Not Just Transactions: B2B marketing is all about fostering meaningful connections with other businesses. By establishing trust and rapport through strategic marketing efforts, you lay the foundation for long-lasting partnerships and repeat business. 2️⃣ Navigating Complex Buying Cycles: Unlike consumer purchases, B2B buying cycles are often longer and more complex. Effective marketing helps guide potential clients through each stage of the journey, from initial awareness to final decision-making, with targeted messaging and tailored solutions. 3️⃣ Demonstrating Value and Differentiation: In a competitive marketplace, it's crucial for B2B companies to effectively communicate their value proposition and differentiate themselves from competitors. Through compelling storytelling, thought leadership content, and industry insights, marketing helps showcase why your products or services are the best choice. 4️⃣ Driving Lead Generation and Sales: Marketing plays a pivotal role in generating leads and driving sales for B2B organisations. From inbound marketing tactics like content creation and SEO to outbound strategies such as email campaigns and targeted advertising, a well-executed marketing strategy can fuel growth and revenue generation. 5️⃣ Adapting to Digital Transformation: As the business landscape evolves, B2B marketing must evolve with it. Embracing digital transformation and leveraging technology-driven marketing tools and platforms allow B2B companies to reach and engage their target audience more effectively than ever before. In essence, B2B marketing isn't just about promoting products or services—it's about nurturing relationships, driving growth, and staying ahead in a competitive marketplace. 💼💡 Not hitting the mark with your B2B marketing? DM me ‘B2B GROWTH’ and I’ll jump on a quick call with you so we can build out a a personalised roadmap & strategy so you achieve better results over the next 30 days.  #B2BMarketing #BusinessGrowth #DigitalTransformation #BetterResults #MoreRevenue #MoreCustomers

🚀 B2B vs. B2C Marketing: Key Differences for Effective Strategies 🚀 At CornerCircle, we provide tailored business consulting and IT solutions that drive growth. Understanding the differences between B2B and B2C marketing is key to crafting effective strategies. Here’s a quick breakdown: 🎯 1. Audience & Decision-Making B2B: Targets businesses and professionals (C-suite, IT managers, etc.). The decision process is complex and involves multiple stakeholders and long sales cycles. B2C: Targets individual consumers. Decisions are faster and based on personal needs, emotions, and convenience. 📈 2. Content & Messaging B2B: Focuses on thought leadership, data-driven content, and problem-solving (e.g., white papers, webinars) to educate and build trust. B2C: Uses visual storytelling, social media, and short videos to engage and create emotional connections with consumers. 💡 3. Relationship Building B2B: Focuses on building long-term partnerships and providing ongoing value. CornerCircle prioritizes personalised solutions. B2C: Aims for quick wins and repeat purchases by delivering exceptional customer experiences. 💰 4. Pricing & Budget B2B: Deals with larger contracts and customized pricing. Focuses on long-term value and flexibility. B2C: Standardized pricing aimed at a broader audience, often with a simpler, transactional purchase cycle. 📊 5. Marketing Channels B2B: Uses LinkedIn, webinars, email marketing, and industry blogs to nurture leads. B2C: Relies on Instagram, Facebook, paid ads, and influencer marketing to drive quick engagement and brand awareness. 🔍 6. Metrics B2B: Success is measured by lead generation, client retention, and sales pipeline health. B2C: Focuses on conversion rates, customer acquisition, and social media engagement. 🧠 Key Takeaways: B2B Marketing: Builds trust, offers tailored solutions, and fosters long-term partnerships. B2C Marketing: Focuses on emotional appeal, quick engagement, and creating memorable experiences. At CornerCircle, we tailor marketing strategies to meet the unique needs of B2B and B2C businesses, ensuring you succeed in today’s dynamic market. #B2BMarketing #B2CMarketing #ITConsulting #BusinessConsulting #TechSolutions #DigitalTransformation #MarketingStrategy #CustomerExperience #CornerCircle

In B2B marketing, there are many myths that can confuse our strategies and hold us back. Let’s clear up some common misconceptions and uncover what really works in B2B marketing! 1. Myth: B2B Marketing is Just Like B2C, but with Bigger Budgets. Fact: While B2B and B2C share some principles, B2B needs a more detailed approach. B2B buyers seek in-depth information, long-term value, and relationship-building. 2. Myth: Content Marketing is Only for Brand Awareness. Fact: In B2B, content marketing is crucial for nurturing leads, showing expertise, and driving conversions with valuable content. 3. Myth: B2B Buyers Don’t Use Social Media. Fact: Many B2B buyers use social media to research vendors, follow industry trends, and connect with thought leaders. Platforms like LinkedIn are key for building relationships and sharing insights. 4. Myth: Email Marketing is Dead in B2B. Fact: Email marketing is still vital! Personalized, targeted emails can significantly impact lead nurturing and customer retention. 5. Myth: SEO Isn’t Important for B2B. Fact: SEO is essential in B2B marketing. It drives organic traffic to your site and helps your content reach the right audience. Strong SEO can position your brand as a leader in your industry. 6. Myth: You Only Need to Focus on Lead Generation. Fact: Lead generation is important, but lead nurturing and customer retention are just as crucial. Building and maintaining client relationships can lead to repeat business and referrals. 7. Myth: B2B Marketing Should Be All About the Product. Fact: Great B2B marketing solves problems and adds value. Show how your product or service addresses specific challenges and contributes to your clients’ success. 8. Myth: Data-Driven Decisions are Only for Big Companies. Fact: Data-driven marketing benefits businesses of all sizes. Using analytics helps you make informed decisions, optimize strategies, and measure ROI effectively. Let’s change these myths and embrace a smarter approach to B2B marketing. The key to success is understanding what really works and applying the right strategies! 💡 Ready to bust more myths and boost your B2B marketing game? Let’s connect and discuss how to make your marketing efforts more impactful. #B2BMarketing #MarketingMyths #ContentMarketing #LeadGeneration #EmailMarketing #SEO #SocialMedia #MarketingStrategy #LinkedInMarketing

As a B2B marketing consultant, I'm always closely monitoring insights and trends of buyer behaviour, and one recent insight from research that stands out is this... 💡 Buyers are taking longer to commit to purchases, with *75% of B2B marketers noting this shift (up from 67% last year)💡 This change underscores the importance of patience and strategy in your marketing efforts. Here are a few of my thoughts on what you can do as a B2B business... 🛣️ Understand your buyer's journey forensically The decision-making process is more complex than ever. It's crucial to map out the buyer's journey and identify touchpoints where you can engage effectively. 👑 Content is king Providing valuable, relevant content that addresses potential pain points can help nurture leads over time. Think free mini-courses, case studies, and insightful blog posts, as well as repurposing your content on platforms like LinkedIn. 📱Leverage digital channels With 93% of B2B marketers finding LinkedIn the most effective platform for content distribution, it's time to double down on your social media strategies. Engaging with prospects where they are is essential. 🤝 Build relationships Focus on relationship-building rather than immediate sales. Authentic connections can lead to trust, which ultimately drives conversions. B2B marketing and sales is a constantly shifting landscape and insights like this enable us all to adapt our strategies accordingly. Are you finding it's taking longer to convert prospects into customers? Are you finding you need to work twice as hard to convert the same level of sales? *According to Forrester’s Marketing Survey, 2024

8 B2B marketing tactics that Marketers can't ignore in 2024 🔍 1: Small is beautiful Small-format events return with a big bang Big events are nice to attend but most events are a waste of time ⚡ Build your branded event where you host 10-15 CXOs This is 10 times easier and more valuable then a generic big event 2: Hyperfocus on conversion optimization Every impression, click, visit, and stage will be optimized ⚡ Find out which accounts are visiting your site Build the contact list and do an outbound reach-out ⚡ Use conversion optimization software Ensure you fix the user experience, form fields with a quest to improve visitor-to-signup conversion % 3: Connect everything. Attribute everything to lead gen Connect performance marketing, LinkedIn data on CRM Take action ⚡ Every company that gets 100+ LinkedIn impressions Build the contact list and do an outbound reach-out 4: Clear KPIs from day 1 ⚡ Everyone in marketing should have at least 30% of KPI tied to leads/pipeline 5: Pipeline Marketing ⚡ a. Once an opportunity is identified help reps to find the buying committee b. Put the accounts in a cohort and send targeted emails based on the deal conversation c. Build trust for folks in the pipeline by showing relevant customer stories d. Do focused round tables where you call specific folks and get a customer speaker e. Show your commitment to helping folks in the pipeline 6: Content syndication will not survive (unless real leads are delivered) 7: $50K+ tools that promise third-party intent data will not survive (unless real leads are delivered) 8: Find Top 5% of the TAM who are active buyers Hot / Warm accounts = a) + b) + c) ⚡ Deannonymise website visitors ⚡ Top engaged LinkedIn accounts ⚡ Intent data from G2 #b2bmarketing #Startups #SaaS

"Your buyer does not buy when you want him to buy." - B2B marketing reality you did not want to hear! Ever been on the receiving end of a frenzied 2-week marketing blitz from a B2B company desperately trying to make a sale? Prospects know investing in B2B solutions requires careful consideration over months, not days or weeks. The process involves: ☐ Researching the problem ☐ Evaluating potential solutions ☐ Seeking advice from industry peers ☐ Creating a detailed buying checklist ☐ Vetting 3-4 potential providers solutions ☐ Consuming content from providers to check the fit There's a massive expectation gap between how prospects actually buy and how B2B businesses want to sell. This rush to make a quick sale can backfire spectacularly: 🚫 Cultivating a negative brand association as a desperate, failing business 🚫 Losing opportunities when prospects report the aggressive tactics as spam Instead of the frantic hard sell, B2B companies should adapt their strategies to help prospects "take their time" → Understand the prospect's whole buying journey → Execute a solid content strategy covering the cycle → Foster social selling and communities to stay in touch → Deploy account-based marketing for high-ticket deals → Build a paid ads ecosystem across multiple streams The prudent path to B2B Marketing is a marathon, not a sprint. Prepare accordingly. 😊 --- ♻️ REPOST & help me get the good B2B small biz marketing word out! --- Hi, I am Amit Suvarna. I help B2B Small Businesses get their Marketing and Lead Gen right. Follow me for more of this and some of that 😊