Arthur Germain’s Post

"No one reads testimonials. They're not believable" - high-tech CEO. It's a sweeping statement but a myth. People claim that testimonials are cheesey and canned. But prospects want reassurance when exploring a product purchase. They're looking for validation, guidance, and some motivation. Testimonials make that happen, whether people admit it or not. A big lesson that I've learned over the years is no one wants to be a first-mover. No one wants to make a mistake or zig when others are zagging. Most people are not risk-takers. Instead, they do what everyone else is doing. It's safe and comfortable. Testimonials support this approach. It makes people breath easier. And they must work. Otherwise, all the smart marketers would have banned them from their Websites...and I don't see that happen at all. #testimonials #customers #sales #b2bmarketing ----------- What’s next? 1 - Hit the bell icon on my profile to be notified when I post. 2 - DM me to chat about brand positioning, messaging and GTM 3 - Ask about my 90-day marketing sprint program 4 - Request a copy of my "How hire a fractional CMO" guide.

Most B2B clients want content that shows them people like themselves (other founders, managers, and entrepreneurs). They want to hear about their shared problems, feel a connection, and the worst way to build rapport is through talking about ourselves. 😉 Just like on a first date - people want to feel seen, heard, and understood. And that's what good content does. So, when designing your content strategy, prioritize making your clients the main heroes while positioning your company as the trusted advisor and partner. ✨Let clients talk and shine so prospects can feel related. Like, really: the person who cares most about how many years of experience your company has or how many projects you've successfully delivered is... you. 🤷♀️ 🎬 🎙 Clients-centric content will resonate way more than your company's fantastic numbers, latest technology, or modern offices in 10 countries. [boring!] Good luck on your first date! ____________________ 👋 Hi! I'm Gosia - B2B Marketing Manager & Strategist, Women Empowerment advocate, and American The Office fan(atic)! Looking for more marketing, communication, and career tips? Hit that follow button, and let's keep the convo going! 🚀 #marketing #communication #branding #career #trends #testimonials #womenempowerment #feedback #b2b #leadership #impact

What's the key to business growth? Forrester's latest report states the most successful companies have sales, marketing, product and customer experience working together on combined growth initiatives. That may account for the 33% increase in 'Chief Growth Officer' roles. These people typically have a solid handle across all of the above business disciplines and how they can work together. Chief Comms Officer roles grew by a similar amount over the last year. Could it be that brands are finally doubling down on establishing trust with key stakeholders? I'm telling you... PR-led creative campaigns offer the key folks! You heard it here first 😉 More here from B2B Marketing. #communications #marketing #sales #growth https://lnkd.in/eu4CE7HA

I've had some interesting conversations recently about understanding the value of a 'touch point'. And really, you need to start by thinking about your sales cycle. Whether it’s 4 months or 24 months long, how confident are you that every single touchpoint is working collectively towards the same goal? 🤔 Let me explain what I mean by that. From LinkedIn messages and website visits, to client testimonials and team posts—are they all telling the same story? Or are you dangling a carrot just out of reach, making potential clients have to work harder to figure out exactly what you do? So, why should you bother aligning your brand message? 🤝 Consistency builds trust. A clear, consistent message helps nurture prospects, warming them up to the point where they’re ready to say “yes.” 🚀 Empower your sales team. When your messaging is aligned, your sales or BD team has more opportunities to engage potential clients meaningfully—pointing them to content that reinforces why you’re the right recruitment partner. 🌟 Positive experiences = positive brand perception. Every aligned touchpoint creates a positive experience, which translates into a stronger, more trustworthy brand. Put yourself in your client's or candidate's shoes, what's their experience when they interact with your brand? It’s not necessarily about changing everything, but about making sure the right message hits at the right time. #RecruitmentMarketing #BrandMessaging #Brand

Thinking of a fractional CMO simply as a fraction of the cost of a full-time hire can limit their value and impact on your business. I have never met a founder or executive who was looking to limit their success or the impact that someone can have on their business. Let's talk to see how we can optimize this opportunity. https://lnkd.in/gZ-WW7-n #fractionalcmo #fractionalexecutive #fractionalleadership #marketingb2b #saasmarketing #marketingstrategy #marketingsuccess

The return on investment of hiring the right consultant for your business can be seen as early as the next day. Because when you sit in the office the next day, you'll have clarity on: - what your offer exactly is, being exact in deliverables and pricing - who is your ideal customer, because you can't sell to everyone - how you're going to position yourself in the market, because your product/service isn't reinventing the wheel - a strong client acquisition funnel so you know how you're driving customer interaction towards purchase - which digital channels will the brand be visible on, leveraging the right social media platforms - when and how much to invest in ads, and which metrics you need to track - what content pillars your strategy needs to revolve around, not getting lost in the high post engagement hoax - what style of content will you be creating, gaining the favours of social media algorithms and consumer behavior - the perfect landing page that instantly converts customers, without leaving them doubtful and confused AND MOST IMPORTANTLY - Knowing who to hire and who to outsource from the next day to execute the said strategy with clear directions So there you go ... Investing in a good consultant one-time can save you a lot of money and pain in figuring stuff out ... And provide predictability, consistency and scalability to your business. ______ #yushaspeaks #clientacquisition #marketing #salesfunnels Repost if you know someone who lacks the clarity in how to market their business profitably, let's change the leadership mindset together. 🙋🏻 P.S. If you're tired of seeing your business stuck in the exact same vulnerable position for weeks, shoot me a DM ✌️

Fractional Marketing Support Big goals, small commitment! With my Fractional Marketing Support, you get access to experienced leadership and guidance without the overhead of a full-time hire. I started offering this service 'on the quiet' years ago after a life sciences business contacted me to help them out short term when their CMO left. It meant that their junior team were cared for and nurtured rather that temporarily put underneath the management of a random member of the board, you know...just so SOMEONE was looking after them. Ended up working for them and sitting on the board as it saved a shed load of time and money in recruitment! Where does 'shed load' come from? Guessing it's lorry related. Let us fill the gaps in your marketing team and propel your business forward. We offer sales and ECommerce support too - let's chat! #FractionalMarketing #BusinessGrowth https://lnkd.in/eKJd-E7i

One tiny tweak in my pitch revolutionized my business. Back when I started The Branding Bear, I was struggling to convert prospects into clients. Everything was going right, I had a few clients to my name, I had made a good name for myself and I had trust from my clients. But something was missing. And as people usually do, I introspected and made one crucial change: I swapped my sales-focused pitch for a problem-solving conversation. Instead of listing features and benefits of hiring a personal branding specialist, I asked: - What's your biggest pain point? - How can I help solve it? The results: - 30% increase in conversion rates - 25% boost in client satisfaction - Deeper relationships and trust Prospects turned into loyal clients because: - They felt heard and understood - Solutions were tailored to their needs - I demonstrated value, not just sold features What's the one change that transformed your business?

Holistic Approach to Revenue Operations A common error in management is compartmentalizing sales, marketing, and operational roles too rigidly: that all teams are aligned and working towards common goals. Marketing should generate leads that sales can close effectively, while operations should ensure fulfillment capabilities match sales efforts. Recognize that while sales teams are directly responsible for driving revenue, other departments like marketing and PR play crucial supportive roles that prepare the ground for sales to succeed. Each function strengthens the other, and their activities should be integrated rather than segregated

𝗙𝗼𝗰𝘂𝘀 + 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 = 𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝘏𝘰𝘸 𝘋𝘰 𝘠𝘰𝘶 𝘎𝘳𝘰𝘸 𝘞𝘩𝘦𝘯 𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦’𝘴 𝘗𝘶𝘭𝘭𝘪𝘯𝘨 𝘪𝘯 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘋𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯𝘴? In many small businesses, there’s no dedicated sales, marketing, or creative team. Instead, everyone is working hard, juggling multiple roles—doing their best to create materials, connect with customers, and figure out the next step. But here’s the challenge: • 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗹𝗲𝗮𝗿 𝗴𝗼𝗮𝗹𝘀, it’s hard to know what to prioritize. • 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲, everyone communicates something different. • 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, you end up being too general and speaking to no one effectively. • 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁, you waste time and money duplicating efforts and not focusing on what truly matters. The good news is you don’t need a full-time sales, marketing, or creative team to fix this. You just need to focus on the essentials: ✅ 𝗔 𝗰𝗹𝗲𝗮𝗿, 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 that your team can rally behind. ✅ 𝗦𝗶𝗺𝗽𝗹𝗲 𝘁𝗼𝗼𝗹𝘀 like a sales deck or email templates to streamline outreach. ✅ 𝗔 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗽𝗹𝗮𝗻 that identifies your audience and sets achievable goals. When your team knows what to say, who to say it to, and what they’re working toward, everything becomes clearer—and growth becomes inevitable. Are you feeling stretched thin and unsure of where to start? Let’s connect. I’ve helped businesses like yours find focus and momentum—and I’d love to share what’s worked. 👉 Comment below: What’s your biggest challenge with growth and team alignment? #SmallBusinessGrowth #WorkSmarterNotHarder #SalesAndMarketing #ClearMessaging