✨ Recruitment Brand & Communications Champion - #RecruitmentMarketing that moves the dial ✨
I've had some interesting conversations recently about understanding the value of a 'touch point'. And really, you need to start by thinking about your sales cycle. Whether it’s 4 months or 24 months long, how confident are you that every single touchpoint is working collectively towards the same goal? 🤔 Let me explain what I mean by that. From LinkedIn messages and website visits, to client testimonials and team posts—are they all telling the same story? Or are you dangling a carrot just out of reach, making potential clients have to work harder to figure out exactly what you do? So, why should you bother aligning your brand message? 🤝 Consistency builds trust. A clear, consistent message helps nurture prospects, warming them up to the point where they’re ready to say “yes.” 🚀 Empower your sales team. When your messaging is aligned, your sales or BD team has more opportunities to engage potential clients meaningfully—pointing them to content that reinforces why you’re the right recruitment partner. 🌟 Positive experiences = positive brand perception. Every aligned touchpoint creates a positive experience, which translates into a stronger, more trustworthy brand. Put yourself in your client's or candidate's shoes, what's their experience when they interact with your brand? It’s not necessarily about changing everything, but about making sure the right message hits at the right time. #RecruitmentMarketing #BrandMessaging #Brand
