Ankita Gupta’s Post

I've helped numerous brands enhance their sales, leads, and traffic. When collaborating with my clients, we often address four common challenges: - Lack of Direction: Many business owners operate on autopilot, neglecting to review processes or goals. To thrive, clear objectives and a continuous improvement strategy are essential. - Misunderstanding Their Story: It's crucial to focus on how your business benefits customers, not just the owner. Marketing effectively entails capturing and sharing the impact your business has on people. - Choosing the Wrong Partners: Selecting the right team is critical. Ensuring alignment with your goals, whether it's partners, vendors, or employees, is key to success. - The Hard Sell: Rather than pushing sales, prioritize understanding your customers' needs. By focusing on problem-solving and delivering value, you build loyal relationships. To drive your business towards success, align actions with goals, craft a compelling narrative, collaborate with the right partners, and prioritize customer needs. Share your thoughts or experiences in the comments! If you found this post valuable, give it a like and share it with your network. Let's connect and continue the conversation!

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There are only 2 things you need to build a successful business: 1/ Know your ideal customers Uncover and document: • 5 fears • 5 challenges • 5 aspirations • 5 motivations • Buying journey The more you know them, the easier it is to attract them. Talk to them. Listen to them. Research them. And get to know them. 2/ Know your unique value I'm not talking about unique selling positions here. Determine what you bring to the market that: • You do exceptionally well • Your customers want or need • Your competition can't or won't do Chances are, you already are DOING something different. You just need to recognize it. And then own it. You do that by wrapping everything in your business around it — sales, marketing, website, offer, ads, messaging, hiring practices, pricing, business culture, and customer service. Those two steps won't be easy. But they will drive E-V-E-R-Y-T-H-I-N-G in your business. And I mean everything. Start with that foundation. And watch how easily you start attracting and converting clients. ✌🏼 #shftyourbrand

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You can’t sell everything to everyone. Success in business comes from clearly identifying your target market; those who genuinely need or desire your product or service. Once you have a clear understanding of who they are, you’ll be able to determine where they spend their time, how to connect with them meaningfully, and craft messages that resonate with their needs and values. This will enable you to build relationships, not just transactions, that will lead to more impactful and sustainable growth. Follow StedComm for more valuable marketing tips.

Have you ever poured your heart into a business idea, armed with all the right marketing tools—AI, automation, social media outreach—only to feel like you're shouting into the void? It’s frustrating, isn’t it? For the last decade or so, many of us have relied on a persuasion model that often leaves us sounding like everyone else, because we follow someone else model. Failing to attract clients despite our best efforts. But what if there’s a better way? YOUR way. In the recent Business Intesive: Unleash Your Inner Architect, I shared how to shift from a persuasion model to an attraction model—where your true essence draws clients to you instead of forcing your message on them. Curious about how to position yourself in crowded market and create lasting connections that go beyond a cringy sales pitch? Turn Your Talent Into a Business is now open—showing you how to flip the script into an attraction model that is aligned with your belief system. Message me if you need more clients and a business that's more fun to see if it’s the right fit for you! 🚀

If your strategy is to post random stuff and hope someone buys... You may stumble on someone who needs what you want in that moment, but it's not predictable or sustainable. Instead, spend an hour answering these questions: ➡️ What's your flagship offer? The one you feel really confident in selling because you've got loads of results to back it up? ➡️ Who do you want to work with? ➡️Why should they work with you, not your competitor? ➡️What matters to your prospective clients? Then, post content that covers all of those questions. You'll instantly have a better strategy than posting anything with no purpose.

It's time to stop relying solely on existing relationships to build your business. Effective product positioning can help start new conversations and build new relationships. Watch your business scale like never before. Here's why it works: ➝ Market Differentiation: Clearly articulating how your service uniquely addresses a known problem, makes you stand out. People need help. They don't always know how or where to find it. Tell them how you can help and how you're different than the other options out there. ➝ Scalability: Your existing relationships have limits. Product positioning can help you market more people. This broad reach is key for growing beyond your existing networks. ➝ Targeted Marketing: Know your market. Craft messages that resonate with their specific problems. And guess what, they'll want to talk with you. ➝ Consistent Brand Messaging: Keep your message clear across all channels. This builds brand recognition and trust. And who wants to work with someone they don't trust?? Not this guy. While your existing relationships are critical for starting and growing your business, product positioning done right, can help you accelerate conversations and build new relationships. What am I missing?

Imagine walking into a room of 100 companies. Only 5 are ready to buy what you're selling. What about the rest? 95% are on the fence, weighing their options. Traditional sales logic tells us to chase the 5%. But what if I told you, focusing solely on them is a colossal missed opportunity? The real gold lies in engaging the 95%. Yes, nurturing this group takes time, patience, and strategy. But the potential for conversion is exponentially greater. It’s about building bridges, not just picking the low-hanging fruit. Crafting content that educates, engages, and enlightens. Developing relationships that transform indecision into action. Let's start valuing the journey of the 95% as much as the destination of the 5%.

I see many business owners marketing like AMATEURS. "Here’s my product!" "Check out my service!" Wrong approach. Stop talking about you, your product. Here’s what you need to do instead: ✅ Showcase clearly. - Confused clients don’t buy. - If your message isn’t clear, they’re gone. ✅ What value do you provide? - Customers don’t care about your product. - They care about what it does for them. ✅ Build a connection with them. - Forget the sales pitch. Focus on relationships. - Ask: How can I help? How can I solve their problem? Most founders get stuck in the "me.. me.. me.." trap. It’s not about you. It’s about them. Building relationships isn’t a tactic. It’s a mindset shift. The best connections lead to trust. And trust drives sales. How are you putting the customer first in your marketing? (♻ Repost and Like if you feel this can help others)