Appoint - Connecting Leaders’ Post

So, you've got an agency in and they've created an employer brand for you, or maybe you've crafted it in-house. Now what? Well, that's what we're talking about in this week's blog – your EVP is just the beginning of a journey of attracting top talent and retaining the best employees. #EmployerBranding #WeLove9am #EmployerBrandManagement https://lnkd.in/eECFKUdS

Organizations that recognize the power of their employer brand are well-positioned to attract and retain talent in today’s tight labour market. Brand Council member, David Brown, President of Mindshape shares how organizations can leverage employer brands to foster a thriving culture and enhance brand equity and appeal. Core pillars to consider include: ➡️ Communicate and deliver on the employee value proposition. ➡️ Build and maintain trust and a positive reputation ➡️ Prioritize strengthening employee experience and connections. Read the blog to learn more: https://lnkd.in/gFVnZq4c #CanadianMarketing #CMACouncils #Branding #BrandMarketing #ThoughtLeadership #Marketing #Culture #EmployerBrand

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐦𝐮𝐥𝐭𝐢-𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬: 𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐁𝐫𝐚𝐧𝐝 In a multi-brand company, managing diverse products or services while maintaining a cohesive identity is no easy task. One strategic tool that often gets overlooked? A strong #EmployerBrand. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐦𝐚𝐭𝐭𝐞𝐫 𝐢𝐧 𝐦𝐮𝐥𝐭𝐢-𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬? While each (sub)brand may have its own mission (e.g. kununu, XING), the overarching employer brand is what unites them internally and externally (New Work SE). It provides a common cultural thread, fostering unity and alignment among employees regardless of the specific brand they work for. A strong employer brand: 🫶🏽 𝐁𝐮𝐢𝐥𝐝𝐬 𝐜𝐨𝐡𝐞𝐬𝐢𝐨𝐧: It helps create a unified workforce that feels connected to the company’s overall mission and values, not just to their brand's objectives. 💡 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐬 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐭𝐚𝐥𝐞𝐧𝐭: A clear employer brand allows companies to attract talent that aligns with the broader corporate values, even when brand identities differ. 🐶 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐬 𝐥𝐨𝐲𝐚𝐥𝐭𝐲: Employees who identify with the company’s employer brand feel a stronger sense of belonging, which boosts retention and commitment. 𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐦𝐩𝐚𝐜𝐭 In a multi-brand environment, employees often cross paths on different projects, and without a strong employer brand to bind them, silos can form. Employer branding bridges these gaps, ensuring that employees remain aligned to the company’s goals and culture, no matter which brand they represent. A strong employer brand also simplifies internal communication. Employees know what the company stands for, which helps in onboarding, talent development, and creating a positive work culture across all brands. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 For multi-brand companies, the employer brand serves as the glue that holds everything together. It drives consistency, unity, and loyalty across various brands, making it a strategic necessity in a complex corporate landscape. 🤹🏽♀️𝐅𝐮𝐧𝐅𝐚𝐜𝐭: Do you notice how similar the field of employer branding is with the field of classical branding? The interpretation and execution of a strong employer brand does not work without the knowledge from the notion of brand strategy and brand marketing. #EmployerBranding #MultiBrandStrategy #WorkplaceCulture #TalentAttraction #BrandConsistency #BrandStrategy

Discover the importance of employer brand assessment in attracting and retaining top talent. Learn the step-by-step process for conducting talent market research and using the results to enhance your employer branding. #EmployerBranding #TalentAttraction #RecruitmentMarketing

Employer branding isn't just about pay, perks, and pretty pictures. As fluffy as this may sound to some, it's about emotions. Your EVP covers the logical reasons for working with you. Your brand creates the instinctive ones. The gut reactions. The, "I can't quite put my finger on why, but this just feels right." The problem is that we pesky humans are fickle. One day I'll love you, the next day... 😬 And this emotional seesaw is heavily impacted by the experiences I have with you along my candidate and employee experience. I'd go so far as to say that your employer brand is only as strong as the weakest link in your experience chain. I see an amazing video on social media? I love you! 🥰 📈 Take me through a crappy ATS experience? That love may not evaporate entirely, but it'll definitely take a dent and, at least, start sowing seeds of doubt about your company that may not have previously been there. 🤬 📉 This fragile relationship is why it's crucial that your employer brand is woven throughout 𝙚𝙫𝙚𝙧𝙮 touchpoint of your employee experience. From attraction and hiring to onboarding and beyond. Wherever your weakest link is, that's where your brand's reputation risks being damaged. Someone once said, "To build a brand and reputation, you have to climb up the stairs. But to lose it, you fall out the window." This couldn't be truer for employer branding. A single bad experience can screw up loads of hard work. In my latest video, I dive into some psychology behind human behaviour and employer branding, and outline a workshop you can run to help you protect your employer brand throughout your people experience. 👉🏼 https://lnkd.in/eYVQKSGC I hope it helps someone out there and, as always, shout if you'd like me to help you with any of this stuff whilst I've got time on my hands. --- (By the way, please don't be shy. Feel free to connect with me for more ramblings and rants about company #culture and its communication through #evp, #employerbranding, #recruitment #marketing and your people experience. 👋🏼).

Employer branding, or the perceptions held by internal and external constituents regarding the attractiveness of working for a company, is similar to that of consumer branding — but without the equivalent depth of interest and research. https://buff.ly/3VsB9s4 #marketing #TalentManagement #strategy

Facing high turnover and low engagement? The issue might be a disjointed brand experience. By aligning internal and external branding, you create a unified message that resonates with employees and customers. A cohesive employer brand can reduce hiring costs by up to 50% and lower turnover by 28%. Foster collaboration between HR and marketing, use storytelling to engage employees, and conduct brand advocacy workshops to turn your employees into powerful brand ambassadors and enhance both internal culture and external perception. 👉 Read more from Dina Baker, SCMP: https://bit.ly/4calEu4 #CEO #Business

Employer branding, or the perceptions held by internal and external constituents regarding the attractiveness of working for a company, is similar to that of consumer branding — but without the equivalent depth of interest and research. #marketing #TalentManagement #strategy

Branding is important not just for products or services, but also for attracting and keeping employees.

Discover the power of employer branding with Navon International! 🌟 In today's competitive job market, your employer brand is more crucial than ever. It's not just about attracting customers—it's about attracting and retaining top talent by showcasing your company's unique culture, values, and employee experience. Our latest blog delves into the essential aspects of employer branding and offers actionable insights to help you build a brand that resonates with candidates. Why is employer branding important? A strong employer brand sets you apart from competitors and influences job seekers' perceptions. In a landscape where candidates have numerous options, a compelling employer brand can be the deciding factor. By effectively communicating your company's value proposition, you can attract candidates who align with your mission, values, and work environment. The psychology behind employer brand perceptions Employer brand perceptions are influenced by a mix of emotions, cognitive biases, and social influences. Candidates often form emotional connections with companies based on their values and experiences. Understanding these psychological factors can help you craft branding strategies that resonate on a deeper level and foster authentic connections with potential employees. Aligning your brand with candidate values Values alignment is key to attracting and retaining top talent. When candidates see a match between their values and your company's, they are more likely to feel motivated, committed, and satisfied in their roles. Companies like Patagonia and Salesforce excel in aligning their brand with their employees' values, leading to higher engagement and loyalty. Building an authentic employer brand Authenticity is paramount in employer branding. Our blog discusses strategies to build an authentic brand, including amplifying employee voices, maintaining consistency across channels, and embracing transparency. By fostering two-way communication and aligning your brand with your company culture, you can create a brand that truly reflects your organization. Measuring your employer brand effectiveness It's crucial to evaluate the success of your employer branding efforts. Our blog outlines key metrics to track, such as career site traffic, social media engagement, application rates, and offer acceptance rates. By analyzing this data, you can gain valuable insights into your brand's resonance with potential candidates and make data-driven decisions to optimize your strategy. Ready to elevate your employer brand? Read our full blog to learn more and start building a brand that attracts the best talent and fosters a committed, engaged workforce. https://lnkd.in/eiPD_AAZ #EmployerBranding #TalentAcquisition #NavonInternational #HR #Leadership #CompanyCulture #EmployeeEngagement #Recruitment #BrandStrategy