Julia Rosteck

🚀 Redefining Hygiene with HappyPo At 147, we partnered with HappyPo, a German innovator in hygiene to bring their portable bidet to the forefront. Here’s how we made an impact: ✨ Performance Marketing: Targeted campaigns with culturally resonant German creatives led to record-breaking sales and a surge in downloads. ✨ Brand Consistency: We developed brand guidelines that positioned HappyPo as innovative yet approachable, ensuring cohesive communication across platforms. ✨ Creative Storytelling: Compelling visuals and persuasive copy drove 32x sales growth and a 146% increase in online traffic 🔥 A testament to the power of localization, creativity, and performance-driven strategies. Cheers to a collaboration that broke boundaries 🌍 #MarketingStrategy #PerformanceMarketing #CreativeCommunication

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Curious about how ContentIn was conceived and some first-hand insights, tips and tricks on LinkedIn ContentIn? Check out this interview with our founder Sebastian Kinzlinger https://lnkd.in/eZBHaGc2

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🔎Did you know that Pinterest is one of the top 5 most-used social media platforms in Germany?📍While giants like Facebook, Instagram, YouTube, and TikTok often dominate the scene, Pinterest, with its smaller yet dedicated audience, could be a perfect fit for your business. Even with fewer users, you can find a niche audience that will become strong advocates for your brand. In the second chapter of 📚 "The World of Social Media Advertising Platforms," Maja will introduce you to Pinterest - a platform beloved by travelers, fashion enthusiasts, home decor fans, and foodies.

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Get ready for the 2024 #MetGala on Monday — one of the biggest nights in fashion, but also on social media. Check out some of last year's trends... ✨📸 From buzzy memes to unexpected influencer guests, the Met Gala is always a hot topic across major social channels. Creator partnerships and promo spark online discussions each year, but everyday users are the main force behind the Met Gala's major coverage on socials. What are you expecting from this year's Met Gala? #SocialMedia #UGC #MetGala2023

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THE ALL-IN-ONE SOLUTION FOR YOUR ONLINE BUSINESS! "Are you struggling to turn traffic into sales? Imagine having a tool that makes it easy to build high-converting funnels without needing any technical skills. Introducing Funnel Cockpit—your all-in-one solution for creating stunning funnels that convert!" With Funnel Cockpit, you can easily create landing pages, sales funnels, and even manage your email marketing—all in one platform. No need for multiple tools or expensive developers. It's designed for entrepreneurs, marketers, and business owners who want results fast." Join thousands of successful entrepreneurs who are using Funnel Cockpit to scale their businesses. Remember, the right funnel can make all the difference!" Click here get Free cockpit https://lnkd.in/gkMDijjZ FunnelCockpit is the latest software for intelligent marketing concepts on the Internet. All important marketing tools are waiting for you in your cockpit! #usa #digital #online #linkdin #funnel

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L'Oréal's campaign, "This Is An Ad For Men," marks a significant shift in the advertising landscape by challenging traditional gender norms and advocating for women's leadership. In Germany, where men hold 91.4% of management positions, L'Oréal Paris, in collaboration with McCann, conducted extensive research highlighting the stark gender imbalance in corporate leadership. The findings reveal that companies with women in at least 30% of management roles see a 15% increase in profitability and a 24% improvement in management reviews, underscoring the value of female representation in leadership. This campaign is notable for being among the first to target male consumers with cosmetics, using simplified infographics to communicate that women are essential to leadership and innovation. With women generating 20% more patents annually, L'Oréal's initiative not only promotes gender equality but also positions itself as a forward-thinking brand that recognizes the importance of inclusivity and diversity. By leveraging compelling data and visuals, L'Oréal effectively communicates its message to decision-makers—primarily men—within corporate structures. This approach not only advocates for women's rights but also aligns with broader societal changes towards gender equality. As L'Oréal continues to lead the charge for women's empowerment in the beauty industry, it sets a precedent for other brands to follow suit, proving that beauty and feminism can coexist harmoniously. In summary, L'Oréal's "This Is An Ad For Men" is a powerful statement on gender equality, aiming to reshape perceptions within the corporate world while promoting the undeniable benefits of female leadership.

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𝟱 𝗾𝘂𝗶𝗰𝗸 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗰𝗮𝘁𝗮𝗹𝗼𝗴 𝗔𝗱𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸!   Recently, we revisited the impact of traditional #catalog #ads and were reminded of their unique strengths - especially relevant for big #promotion times like #BlackFriday 🖤.   𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 🙂 It's all about clarity: instantly seeing what’s on offer with a straightforward comparison of products. 𝗧𝗶𝗺𝗶𝗻𝗴 🕑 Late autumn means Black Week is right around the corner—perfect timing for a promotion. 𝗧𝗿𝘂𝘀𝘁 💯 Eco and test seals create trust in quality. Affordable doesn’t have to mean low quality. 𝗘𝘆𝗲 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 👀 Color highlights naturally draw attention to the most important info: “Best Deals, Exclusive Offers, Limited Time Prices.” 𝗢𝗳𝗳𝗲𝗿 💸 The value is clear: getting an entire set of deco articles for €19.99 is far more appealing than spending €29.99 on a single item.   Sometimes, it’s not about a fancy #campaign but about being CLEAR - and nothing achieves this better than a well-designed #publication, especially during major shopping seasons 😀.   This is where InBetween’s #DatabasePublishing solution comes in. Our #technology enables businesses to automate the creation of publications directly from their data sources, ensuring every detail is precise and timely.   The KISS rule applies here: Keep it short & simple/stupid. 😅   What do you think? Are there other key points that stand out for you? Got questions? Reach out to us 👉https://lnkd.in/ei-GXas7 #publishingsolution #automation #digitalprint #pxm

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When we want fresh perspectives on a business challenge it's not just consumers who we invite to co-create with us. We also supercharge our workshops by inviting: ⭐ experts - who know a lot about your topic ⭐ influencers - who your consumers look up to Over the past 12 years we have built an extensive database of co-creators from all over the world, who we can call on to provoke fresh thinking on any challenge including: Psychologists, entrepreneurs, paediatricians, dentists, neuro-scientists, menopause podcasters, sobriety influencers, specialist retailers, start-up founders, ED&I groups, black beauty specialists, polar explorers, skin-biome scientists, sustainable luxury brands, gaming producers, circular models experts. And we love to recruit new people who we can learn from for new challenges. Check out chapter 23 of The Workshop Book for everything you need to know about co-creating consumers, and experts including: ▶ Who can be a co-creator? ▶ Recruiting the right co-creators ▶ Preparing your co-creators to participate ▶ Co-creation dynamics ▶ Co-creation ideation session plan Have you ordered yours yet? https://lnkd.in/eN2xHVxC #cocreation #superchargedinnovation #theworkshopbook Paraffin Ltd.

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🅜🅔🅔🅣 🅣🅗🅔 🅣🅔🅐🅜 mit Emilia, Audience Insights Manager bei UM. ❔ What are your tasks at UM? 💬 Within the audience team, we focus on identifying, understanding and defining the most valuable audiences for our clients. We analyze their diverse characteristics, interests, motivations and preferences, as well as the best ways to build a connection with them through media. By developing strong insights that are the base of our strategies, we ensure that our clients are always one step ahead by understanding not only the relevant audiences of today but also their most valuable for tomorrow. ❔ What do you enjoy most about your job? 💬 I like to have the possibility, in my daily work, to always learn new things from my colleagues, to discover new trends, to understand what the interests and passions of our audiences are. ❔ How do you motivate yourself on stressful days? 💬 A good playlist for music that keeps me energized and focused. ❔ What skills are particularly important for your job? 💬 Be a curious and open-minded person. ❔ How do you switch off after work? 💬 I love swimming and I'm an amateur photographer. ❔ What was your dream job as a child? 💬 As a child, my dream job was to be a journalist and photographer. #UMDeutschland #MeetTheTeam

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In today's digital landscape, emojis have become a powerful tool in marketing strategies. On #WorldEmojiDay, we celebrate the colorful icons that transcend language barriers and enhance communication. At Hashtag Media and Technology, we leverage the power of emojis to create engaging and relatable content that resonates with diverse audiences.Emojis add a personal touch to our campaigns, boosting engagement and making messages more memorable. They help brands express emotions and connect with their audience on a deeper level, fostering a sense of community and loyalty.As we embrace the digital age, the strength of emojis in digital marketing cannot be overstated. They simplify complex ideas, making content more accessible and enjoyable. Join us in celebrating the small but mighty symbols that have revolutionized the way we communicate and market in the digital world. #WorldEmojiDay #HashtagMedia #DigitalMarketing #EmojisInMarketing #DigitalEngagement #MarketingInnovation

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📊 Data is the New MVP in Influencer Marketing In 2024, influencer marketing isn’t just about creativity—it’s about data-driven decisions. Here’s why data matters more than ever in influencer campaigns: + Choosing the Right Influencer 🎯: Brands are leveraging data to select influencers whose audience aligns perfectly with their target market. It’s no longer a guessing game—data helps find the best match. + Tracking Real Impact 📈: Forget vanity metrics like follower count. With data, brands are now focusing on engagement rates, conversions, and ROI, ensuring they’re getting measurable results from influencer partnerships. + Refining Campaigns 🔄: Data allows for real-time adjustments during campaigns. If something isn’t working, you can pivot quickly, optimizing for better performance and results. + Takeaway: Influencer marketing is evolving, and data is driving the future. Those who embrace it will lead the charge, while others will fall behind. Are you using data to fuel your influencer strategies? Let’s discuss ⬇️ #Influencermarketing #Database #Marketing #Marketingstrategy #Digitaltrends #Brandgrowth

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🔎 ZOOMING IN ON GEN Z 🔍 More than half of Gen Z bought a product because an influencer recommended it on social media. 📢 However, the picture is much more nuanced if we look into gender differences. ♀📊♂ Find out more about the effect of influencer marketing and other hot topics on Gen Z in our live webinars on June 13th and 18th! 🚀 Unable to attend live? ➡ A recording and insights report will be sent to all registrants! SAVE YOUR SEAT: https://lnkd.in/dXgkBM4t #consumerinsights #freewebinar #genzmarketing #trends2024 #socialmediatrends

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In this short video we explain how you can leverage the N.Rich + LinkedIn Matched Audiences integration to spend your time and resources on the relevant accounts solely. Don't hesitate to ask questions if any here or at [email protected] should you want to learn more. Even though the team is spread all across the world, we're just one comment away 😉

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𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐧𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲, 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐂𝐏𝐆 𝐛𝐫𝐚𝐧𝐝𝐬. #Socialmedia apps already play a significant role in product discovery - in fact, GenZ adults are significantly more likely to start online product searches on TikTok, YouTube or Instagram, than on Google - while consumers are also becoming more open to buying on social platforms directly. The UK’s best selling #beauty companies on TikTok in 2023 were lesser-known brands, highlighting an opportunity for smaller labels to build #community and get an equal chance at earning virality. Here are some strategies how to make #socialcommerce and specifically TikTok Shop work for your brand: ⌛️ Ensure #content feels authentic with a fast-paced social team that can engage with trends when they are relevant. Small, online-first brands can be particularly agile in experimenting with a variety of sounds, trends, and creators to see what content and advocacy strategies stick 💎 Take advantage of TikTok’s new Star Creator team, a proprietary collection of dedicated social sellers (emulating the success of China’s lucrative key opinion leaders), to be matched to the right sales-minded #creators, who will in turn be armed with tips for crafting top-notch content 📺 Keep TikTok entertaining while expanding your TikTok Shop offer. Fine-tune content based on whether consumers want to be further educated on a given product or simply entertained and inspired. Ensure educational and inspirational content remains balanced to keep consumers coming back to watch more videos 💰 Join TikTok Shop while it's still in its early days to take advantage of more favourable affiliate rates, subsidised discounts, and better engagement-based pay for creators. Also consider that while commission fees have jumped from 2 to 8% per transaction, TikTok Shop’s cut is still lower than Amazon. Do you need support with your Social Commerce strategies or a boost for your TikTok Shop sales? our experts at TERRITORY Influence (Bertelsmann Group) are ready to support your brand with tailormade strategies and campaigns.

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Don’t fall into the SEA trap of unprofitable growth!  7 reasons why your growth cannot rely solely on SEA: I love SEA. It was the second marketing channel I mastered and crucial for our European go-to-market strategy of our first D2C brand. SEA is fantastic for a fast market entry, testing, learning and fueling initial growth. But: Relying solely on SEA can lead to unprofitable growth! Here are 7 reasons why you must diversify your customer acquisition strategy: 1) Overcrowded Niches ⤷ Most keyword niches are saturated ⤷ High competition = high acquisition cost = limited ROI = limited profitable growth 2) Low Entry Barrier ⤷ SEA is easy to start ⤷ Competitors can join quickly, adding cost pressure 3) CAC Inflation & ROI Pressure ⤷ Scaling SEA will drive up customer acquisition cost ⤷ More competitive positions = higher bids = higher CAC = lower ROI 4) Unprofitable Growth ⤷ Scaling SEA can lead to adding unprofitable segments ⤷ Watch incremental cost vs. incremental customers closely to not grow segments that don’t add profit 5) Growth Limitation ⤷ SEA can only grow so far, especially if you keep all segments profitable ⤷ Sooner or later you will hit a growth ceiling and cannot grow further 6) Lack of sticky traffic ⤷ SEA doesn't build strong brand awareness and traffic ⤷ Inflow stops when ads stop, requiring constant advertising even when prices rise 7) Google’s Rules Change ⤷ Google owns the two largest search engines: Google Search and YouTube ⤷ Unpredictable Google Ads changes can harm your campaign performance and ROI SEA is fantastic for go-to-market strategies. But for sustainable and profitable growth, you need to diversify your marketing mix.  Invest in SEO, content marketing, and brand advertising in addition to a highly optimized SEA setup. How do you leverage SEA in your marketing mix and avoid unprofitable growth? Share your experiences and strategies in the comments! --- I hope you found this valuable. Please like and repost to share with others. Follow me for more posts on leveraging product development, CRO & marketing for growth.

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🌟 Striking a Balance: Consistency vs. Adaptability in Brand Management 🌟 Attention to detail is crucial for brand success, but rigid standardization isn't always the answer. While German design guidelines are strict, global giants like Apple and Nike thrive with flexible approaches. Take Telekom's Liquid Design – it's shaking up the brand game! Why does flexibility win? 🤔 Because strict rules stifle creativity, limit trend responsiveness, and hamper relevance. Instead, modern brands focus on congruence – balancing consistency with adaptability. This means defining core values and allowing for variation while maintaining coherence. So, how can design systems navigate this challenge? One strategy is early collaboration and embracing open-source principles. By fostering participation and evolution, brands can stay fresh while staying true to their essence. In a world of constant change, adaptability is key. How does your brand strike the balance? 💼

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Brand Mixoloshe did a rebranding and announced it in the coolest way. We already know that raw and authentic content is the way to go among Gen Z. Well, the non-alcoholic cocktail brand Mixoloshe decided to make use of that. What did they do? They started out 60 days before their rebranding. So-called ‘Nicole the intern’ started a new series. The first video said: “60 days remaining to prove to my boss that smashing this can is more effective than his entire marketing strategy." Because of the realness of the first video, it feels authentic, and people get invested. The first few videos were very low-budget, filmed with an iPhone in a backyard, with minimal production. As the videos continued and the days went by, the production quality and budget clearly increased. Nicole got more creative, and the videos became crazier. This kept the viewers invested. Eventually, on day 60, Nicole posted a high-budget (almost like a movie) video of her blowing up a car with Mixoloshe cans in it. Remaining in the ashes lies a can of Smashed, the new name of the brand. In our monthly newsletter we give you all the latest insights you need. Subscribe to our newsletter through the link in the comments! #foryouagency #update #newsletter #foryouinsights

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