Anton Miedl’s Post

In the ever-evolving landscape of legal services, staying ahead of the curve is not just about understanding the law; it’s about understanding your audience and adapting to their changing needs. As we navigate through 2024, several marketing trends are reshaping the way law firms connect with their clients, redefine their brand image, and build lasting relationships. #lawfirmmarketing #legalmarketing #marketingtrends #qualitysolicitors #solicitors https://lnkd.in/gWmE2YYC

The year 2024 is poised to bring about significant transformation in the field of marketing operations for many law firms, according to several panellists at the Thomson Reuters Institute’s 31st Annual Law Firm Marketing Partner Forum held recently. This trending development is set to drive a marketing tech evolution as economic and technological pressures drive firms to hone and maximise their marketing tech stack. As a result, law firms are ramping up their focus on their marketing operations as they seek to deliver increased efficiency and better client service. We asked top marketing professionals from the legal world - Rahul Gossain of JSA, Archana Venkat of Trilegal, and Hitesh Kalwani of Khaitan & Co - what strategies unique to the legal market they use to enhance the firm’s marketing efforts, client engagement and drive innovation? Here's what they had to say (with Nimitt Dixit) https://lnkd.in/dkZBxZic

Lawyer Marketing in 2024 & Beyond: Strategies for Success in Houston In the ever-evolving landscape of legal marketing, Houston lawyers need to adapt and embrace new strategies to attract and retain clients effectively. Inspired by insights from Gary Vaynerchuk, this article explores how lawyers can leverage content creation and social media engagement to thrive in 2024 and beyond. The Power of LinkedIn for Lawyers If you're a lawyer in Houston wondering how to get flooded with leads, the answer is LinkedIn content at scale. Many lawyers have found success by consistently posting valuable content. Aim for two to three original posts a day. The key is to educate and provide value, not to sell. Consistency and commitment are crucial. Documenting, Not Creating Gary often emphasizes the strategy of documenting rather than creating content. For lawyers, this can be tricky due to confidentiality. However, you can start a podcast around your legal area, interview guests, and share insights. Chop up this content and distribute it across LinkedIn, Twitter, and Facebook groups. Engaging with your community through content can significantly boost your visibility and credibility. Engaging with Your Audience One effective strategy is the $1.80 engagement rule: leave thoughtful comments on relevant posts across social media. Engage in conversations around your interests, whether it's golf, local events, or legal topics. This humanizes you and can lead potential clients to your profile. Remember, people do business with people they feel connected to. Building a Personal Brand Creating content consistently builds your brand. Focus on being authentic and human. Share stories, insights, and even personal interests. This approach not only attracts clients but also builds a community around your practice. For example, mix posts about recent legal changes with personal anecdotes or tips for finding the right lawyer. Scaling Content Creation To scale your content, consider building a team or using tools that help repurpose your content for different platforms. Tailor your content to each platform’s audience. For instance, a detailed article might work well on LinkedIn, while a short, engaging video could be perfect for TikTok or Instagram. Conclusion In summary, the landscape of lawyer marketing is evolving. Embrace content creation and social media to attract and retain clients. Consistency, authenticity, and engagement are your keys to success. By implementing these strategies, Houston lawyers can stay ahead of the competition and thrive in 2024 and beyond. Feel free to connect and engage if you're interested in discussing how to implement these strategies for your legal practice. Let's navigate this promising frontier together. https://lnkd.in/gv8RqVBF

The success of a law firm goes far beyond the expertise of its attorneys. It relies on an intentional culture and an engaged team that is committed to the firm’s vision and actively contributing to business growth. If your team is not engaged with your law firm’s vision, not committed to getting results, and not moving the needle in your business — it’s likely because they are not engaged. How do you get them on board? Internal marketing. In one of our most popular blogs, you'll learn: ➡️ What internal marketing is for your law firm ➡️ The importance of internal marketing in your law firm ➡️ Examples of internal marketing strategies Check it out today: https://bit.ly/48Z00Ya

Legal marketing and the Euros: a common goal. Both legal marketing and the Euros are hugely competitive, require strategic and tactical planning, rely on fan/referee participation (the “other” referees, and by the end, they are all on the alcohol.) From competition and differentiation to strategic planning and audience involvement / engagement, there are many similarities. Lee Saunders, head of Content, shares his insights and hopes for England to win the 2024 Euros. Click here to read and share with us - who's your team to win this time? https://lnkd.in/d6N8nkRA

If the topic of this year's Law Firm Marketing Summit - In Marketing We Trust - resonates with you, drop me (or another member of the editorial board) a line as we'd love to hear from you!

Wanna hear a big issue when it comes to legal marketing? Going the “Let’s try it and see what happens” route. That’s not a strategic marketing plan for a law firm. I get it — the pressure is there. You see your competitors succeeding on certain platforms or in different trends and you feel the pressure of trying it out. But it doesn’t always go according to plan. If you throw money and time at everything, you can’t tell what’s working, and more than likely, you’ll give up on all these marketing campaigns too soon. So come up with a sustainable strategy. Your law firm marketing plan should incorporate the following things:  ✅ Information on your target clients ✅ Details about the legal services you offer ✅ What makes your law firm unique from the competition  ✅ The goals you’ll set for how many new clients or how much revenue you’ll generate  ✅ Where you’ll reach your target clients (channels) and how you’ll get them (tactics)  Curious to hear — does this hit home? More tactics and valuable tips at the link below 👇

As we wrap up the first quarter of 2024, the major trends of marketing a law firm have become increasingly evident. Here, we give you the top 8 to focus on: https://lnkd.in/gKv7RZGu

Wanna hear a big issue when it comes to legal marketing? Going the “Let’s try it and see what happens” route. That’s not a strategic marketing plan for a law firm. I get it — the pressure is there. You see your competitors succeeding on certain platforms or in different trends and you feel the pressure of trying it out. But it doesn’t always go according to plan. If you throw money and time at everything, you can’t tell what’s working, and more than likely, you’ll give up on all these marketing campaigns too soon. So come up with a sustainable strategy. Your law firm marketing plan should incorporate the following things:  ✅ Information on your target clients ✅ Details about the legal services you offer ✅ What makes your law firm unique from the competition  ✅ The goals you’ll set for how many new clients or how much revenue you’ll generate  ✅ Where you’ll reach your target clients (channels) and how you’ll get them (tactics)  Curious to hear — does this hit home? More tactics and valuable tips at the link below 👇

📌Our Intellectual Property, Privacy, New Technologies & Legal Advertising team, Dámaso Pardo, Alejandro Barrientos, Franco Raffinetti and Chiara Ferioli, contributed to the recently published expanded and updated edition of the Guide: "Advertising Law: A Global Legal Perspective" by GALA Global Advertising Lawyers Alliance. This guide provides an overview of the laws governing advertising and marketing in more than 75 countries.     Click on the image below to access the guide👇 #GALA #IntellectualProperty #Advertising #Marketing