We recently ran a launch campaign: $1 per month for unlimited users for the first 12 months. The results are in… Firstly a quick background. Some people had told us setting the price for $1 seemed odd because it’s practically free 🤷♂️. But I believe the psychology of having to part with cash (entering your card details) is still pretty much the same whether we charged $1 or more. The point for us was not to make money from this. We wanted a base of customers that would be more serious than the free users which mostly tend to be freelancers. We needed to get feedback from teams. So now with more than 1000 active users directly from this campaign and a ton load of conversations and feedback I think we did the right thing. 😎 A couple of learnings that were somewhat of a surprise: - Users is Malaysia/Pakistan/India/Bangladesh would definitely consider using it but pricing needs to be localised. -When the price is low enough, users will use it in ways we wouldn’t have predicted. Example is Uni’s and Learning centres having their students use it for managing their learning.
Great insights, Ansar Mehmood 🇬🇧 It's inspiring to see how the campaign tackled the price sensitivity to open up in regions like Pakistan, India, and Bangladesh, making the onboarding process more accessible and breaking down any friction for first-time users. This approach not only drives initial adaptability but also sets the stage for long-term retention as users get to experience the product fully. Once Teahhub integrates naturally into their workflow and team environment, it opens the door for sustainable growth and loyalty—a strategy Adobe mastered in its early days. Reducing price obstacles isn’t just about accessibility; it empowers users, giving them the freedom to experience value without hesitation. 👏
The feedback from such a large user cohort is amazing. It also forced us to prioritise things that were important to customers. Huge kudos to the whole Teamhub.com team for reacting so fast to change 😎
Excellent insights for new startups, up and onward to the next 1,000 🚀
Chief Innovation Officer at Coursera
1moLaunching at $1 generated solid user engagement. Smart move, especially for valuable feedback from teams. What's the next step?