Anita Brearton’s Post

🔄 Unified Customer Technology Approach 🔄 The term "customer technology" unifies martech, adtech, and salestech, focusing on delivering value beyond marketing. This holistic approach is essential for meeting evolving client demands and enhancing customer experiences. Check out this article to learn more about this paradigm shift. 🔗 Discover the full article: https://hubs.la/Q02D4dFJ0 #CustomerTechnology #Martech #Adtech #Salestech #CustomerExperience

The 5 Elements of a Customer Journey Orchestration Strategy by our friends at Optimove Pini Yakuel  https://lnkd.in/gquW3jzJ #customerjourney #CX #CRM #CRMC #Optimove #MarTech

Personalization is no longer optional — it’s essential! Our latest article explores how data-driven personalization can transform customer experiences and drive business growth. Read how we can help you implement winning strategies: https://lnkd.in/gg9V7mXV #Personalization #DataStrategy #CustomerExperience

The 2024 Market Agenda for Marketing provides the insights and best practices you need to simplify and unify #marketing applications to enable customer experiences to be more effective and engaging. Read this perspective to learn more: https://bit.ly/49O8eTP #CMO #GenAI

Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a user needs it. –David Meerman Scott Capgemini defines hyper-personalization as “an advanced and real-time customization of offerings, content, and customer experience at an individual level. Designed to perfectly match a customer, hyper-personalization leverages Big Data to deliver such tailor-made solutions in real time.” And, they note that hyper-contextualization is an integral part of hyper-personalization. Clearly, there’s also an element of speed included in this concept. How does it differ from personalization? What does it require? Find those answers and more... https://lnkd.in/d-nmjU6 #personalization #hyperpersonalization #customerexperience

Sharing this post from Jonathan Price - I would definitely underline this part: "The first step in successfully tailoring online experiences is to ensure relationship data is being maximized to enhance your business’s individual and persona profiles."

Rethinking Digital Experience and Personalization Strategy ➡️ https://bit.ly/49m4bNp People are busy. We are all immersed in a noisy world full of marketing messages that are constantly competing for our attention. We ignore most of it. Today’s most personalized digital experiences are helping brands break through the noise and successfully grow their reach, engagement, customer satisfaction, and conversions. #DX #DigitalExperience #WebsitePersonalization Jonathan Price

Have you ever wondered how modern personalization platforms work? I have written an overview of how these systems function. Click the link to learn more about the power of personalization and how crafting unique customer journeys can benefit your business. #personalization #customerexperience #technologyconsulting

🚀 Beyond Martech: The Era of Customer Technology 🚀 In today's fast-paced digital landscape, it's crucial to look beyond traditional martech and embrace a holistic approach to customer technology. This shift not only enhances internal alignment but also significantly improves customer engagement. 🔗 Read the full article #CustomerExperience #Martech #DigitalTransformation #CustomerTechnology

Data is king, yes. But so is prioritising the customer experience. How can the two work in harmony? With the removal of forms and the surgence in frictionless content, CMOs are turning to martech to understand customer motivations and behaviours. Uncover how they're tackling this challenge: https://lnkd.in/evpNAZmf #B2BMarketing #CustomerExperience