Angela Kambarian, M.A.’s Post

"The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” —STUART EWEN PR is about narrative. It’s about context. PR is not about the bullsh*t we’ve been led to believe it is… Truth is, there are millions of ways to see any one event. As many perspectives as there are people. But which perspective a group decides is the REAL story is up for debate. That’s where we step in. Done well, PR is your ticket to controlling the narrative in the court of public opinion. It can aid every media channel that you operate on. Not only that, but it can turn good times into GREAT times for your company. And turn crises into opportunity.

PR is a long game. Yes it’s possible to press send on a press release and get a few hits, but to really see impact you need to be creating a brand profile, building relationships with journalists, and showcasing what makes you and your viewpoints newsworthy. And agencies should be honest with you about this. It's like dating. If someone comes to you promising the earth overnight, they may be fun, but not someone who’s a keeper. But if someone wants to be by your side for a while, good and bad, helping you grow and create something bigger and better, they’re ones to stick with. Choose wisely! #PR #Growth #BusinessPR

Not all press is good press—but you can manage the narrative. Handling negative coverage requires strategy, but knowing when and how to push back is key to protecting your brand. Here's this week's PR tip to guide you! #WednesdayWisdom #BrandReputation #StrategicCommunication Anand Mahesh Talari Noopurr R Chablani Sweta Saha Krutasha Ramanuj Gargi Sarkar

Asking the right question is the first step to getting ahead in your PR quest. #PublicRelations #Marketing #StrategyVerse

Discussion is great, but at some point a decision on a course of action must be made. Your PR team is only valuable when it is working for you with a clear mandate. Just because something is discussed, doesn’t mean it has been decided. Create a plan and start it. That’s where you create value. That’s where you find success. That’s where PR can take you. #yeahthatgreenville #youcangreenville #completepr #prtips

Good PR gets noticed. Great PR gets remembered. But exceptional PR creates conversations that people can’t stop having. That’s the power of creative thinking—it’s the spark that lights the fire. 🔥 #publicrelations

Useless questions in PR: - When can we get into The Economic Times? - How much time will it take for PR to show results? - How many journalists do you know? - How much do you charge? Useful questions in PR: - What publications should we target? - What type of stories will move the needle for us? - Which journalists should we connect with? - What budget will help us reach our PR objective? Believe it or not, your PR success depends on the questions you ask. #StrategyVerse #PublicRelations #Marketing

Imagine working so hard behind a veil. Who sees you? Absolutely no one!! Except those with magical eyes I guess… Which is why I call PR the veil remover. PR unveils what a company does and influences whether your potential customers know, like and trust you. Public Relations plays a great role in shaping public opinion, fostering trust and driving effective communication So today, as we celebrate World PR Day, let’s raise our virtual glasses to PR and let us pause to recognize PR professionals, unsung heroes who shape narratives and manage reputations Happy World PR Day!! #WPRD #proudPR #IPR@50 #AIandSustainability

It's mad how the PR industry loves to critique the work of others, often without full context. Even at Here Be Dragons, we've been guilty of this. 🎬 Watch this video for a candid reflection on why we should avoid jumping to conclusions, be more supportive, and understand the broader context. What's your take on this? Share your thoughts! #PR #critique #context #opinion

#BacktotheBasics How a long-standing relationship with media helps you to mitigate a crisis? When a company regularly communicates with the media and its stakeholders, it becomes easier to control its story during a crisis. Journalists and the public are already familiar with the company’s values, practices, and mission. This pre-established foundation helps organizations navigate difficult situations with a degree of goodwill and understanding. PR is not just about reacting to bad press; it’s about building relationships, managing communication channels, and positioning a brand in a way that earns trust and credibility. #publicrelations, #pr