It's mad how the PR industry loves to critique the work of others, often without full context. Even at Here Be Dragons, we've been guilty of this. 🎬 Watch this video for a candid reflection on why we should avoid jumping to conclusions, be more supportive, and understand the broader context. What's your take on this? Share your thoughts! #PR #critique #context #opinion
2 things that struck me with this video. 1. You don't know the objective! You are within you right to critique it but you don't know all the facts! The Gymbox competitor PPC stunt was exactly that. A stunt and I have PPC folk saying that strategy will have cost loads per click and it wasn't best use of competitor bidding. 2. There are people behind this work and coming at them personally is a worrying trend I'm also seeing. Critique the work, not the people behind the work!
Spot on. This happens so much in brand and advertising too. Armchair critics who think they know better, with zero awareness of the project, budget, brief, objectives etc. and often zero experience too! 😂
You're so bloody right man. Really well said and love the vid as well 🙏
Wow. 100% this! Well said, Paul.
Good point well made Paul. I think people tend to do it for self-validation. The other one that gets me is when there's a comms crisis and our peers start wading in with, "what are the PR team doing here? Fail" - with zero understanding of the background, context or even industry.
I am a creative and curious communicator
5moIt's a as old as the hills, people simply want to show they know "more". The Internet/socials helps people do even more of this. It's like people here and now speaking about history with 2024 context, condemning rather than understanding. There is still a place for opinion and debate as long as everyone discusses rather than defaulting to like or hate. Critique and be critiqued, but do what serves you not them.