Andy Splichal’s Post

AMP's Co-CEO Adam J. Epstein spoke with Allison Schiff on the latest AdExchanger Talks podcast to discuss the pending ruling in the DOJ's landmark antitrust suit against Google. 🎙️ “This ruling could change the game and unleash innovation in search that you really haven’t seen in 20 years," Epstein proclaimed. 🔍 Tune in to hear more about how the outcome of the antitrust trial could fundamentally reshape the search advertising landscape. Listen to the full podcast below 🎧 https://lnkd.in/e2jMGSHb #Antitrust #TechInnovation #SearchAdvertising

With $6 million in ad spend at stake, you’d expect more information on why your Google Ads account was suspended. That was not the case for our client Simon, whose suspension struck unexpectedly on a Sunday morning with no details as to why exactly. Join Simon & myself as we unpack the complexities of a Circumventing Systems Google Ads account suspension in this week's podcast. 🔹 Uncover the intricacies of Google Ads suspensions 🔹 Gain strategic tips to fortify your digital advertising 🔹 Learn the crucial role of expert guidance in crises For digital marketers, business owners, and anyone navigating the digital ad space, watch now for invaluable insights on overcoming Google Suspension hurdles! Listen to the full episode now! https://lnkd.in/gEqmqpNG #GoogleAds #DigitalMarketing #BusinessResilience #GoogleAdSuspension

☠  Regardless of the 'effectiveness' issues that we can see with online advertising, there is a bigger picture to consider: how it's contributing to a divided society. In my latest conversation with Bob Hoffman we talk about the massive 'black hole' that is online advertising, from ad fraud, to unviewable ads and the effects of tracking data. The antidote to all of this? Creativity. As marketers, we need to get back to the essence: making brands as famous as possible through strong, creative content. Find the episode now on your favorite platform, or via the link in the comments.

🎉🚀 It’s officially Angelina Eng Day on the ADOTAT Show! 🚀🎉 IAB Forget national holidays; today, we celebrate the high priestess of AdTech, Angelina Eng, in a spectacle that makes the Super Bowl look like a tea party. 🏈👵 Strap in as we catapult into the digital stratosphere with Angelina, where we'll dissect the marketing genome, dance on the edge of the cookie apocalypse, and navigate the tumultuous seas of privacy regulations with the finesse of a pirate queen. 🍪☠️🌊 This isn’t just another episode; it’s a revolution in pixels, a fiesta of insights where we laugh in the face of digital doom and cheer for the underdog strategies. Angelina doesn’t just spill the tea; she brews a whole new concoction that’ll have you questioning reality and your ad spend. 🍵💸 So, mark your calendars, cancel your meetings, and tell your mom you won’t be making it to dinner (sorry, Mom!) because watching this episode is like getting a backstage pass to the digital hall of fame. 🎟️🕺 Dare to join the irreverence? Click now and be part of history. Your feed will thank you, and even your smart fridge will know you’re cooler just for watching. ❄️🧠 🔗 [Celebrate Angelina Eng Day Here - Be There or Be Square] https://lnkd.in/g7KSSaKF #AngelinaEngDay #AdTechRebellion #DigitalDissection #PrivacyPirates #MarketingMadness #KnowMoreThanYouDidYesterday

Key Takeaways from DOJ vs. Google: What 15 Years of Antitrust Battles Teach the Digital Media Industry. As the case unfolds, this article explores the lasting impact of ad tech, search dominance, and the digital landscape. This is a must-read for those navigating the evolving digital media and regulation world.

How did Google outdo Microsoft and become the dominant force in online advertising? 🎯 In episode 7 of Beyond Bias, Chalice CEO Adam Heimlich lays out Google's unbeatable strategy, setting the stage for the rise of programmatic and the ensuing transformation of the entire advertising industry. Watch now: https://lnkd.in/gV64z-ji

In today’s digital age, what we see online isn’t just random; it’s shaped by data-driven ads and algorithms working behind the scenes. This tailored content influences not only our buying choices but also our perspectives on news and politics. From echo chambers to polarised campaigns, digital advertising is reshaping democracy itself. Swipe through to discover how these forces operate—and what it means for the future of balanced, trustworthy information. 🌐📊 Read more - https://lnkd.in/dr6jScpE What are your thoughts on ad tech’s influence on our media? 👇

This week, Dan asks Lee his thoughts on the recent news on the cancellation of Google deprecating third-party cookies. Dan and Lee discuss this from multiple perspectives, with some juicy news and insights.  You won’t want to miss this one.  #digitalpodcast #leedsagency #digitalmarketing

The cookie deprecation scenario. Further to my post earlier this week re what the cookie deprecation scenario means for news media, I have had an amazing response from people across the globe. So, to add (as a complement and/or as stand alone addition) to the posted newsletter, I have now attached here, my deck used to set the scene for my media advertising committee, when we discussed the issue. Hope it's useful?

Download FreeWheel's new report: the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live advertising. #FreeWheelEmp https://bit.ly/3WoYw5P