Andrew Giessinger’s Post

About Google shopping ads Google Shopping Ads are a powerful advertising format designed for e-commerce businesses to showcase their products directly in Google search results. These ads display key product details such as an image, price, product name, and the store or brand offering the item. Unlike text ads, which only show keywords, Shopping Ads provide a visual, direct way for potential customers to see exactly what they’re looking for, making them highly effective for driving product discovery and conversions. Shopping Ads appear when users search for specific products or product categories on Google, often in a prominent position above or beside organic search results. The ads are powered by a combination of your Google Merchant Center account, where product data is uploaded, and your Google Ads campaign, where you set the budget, targeting, and bidding strategies. ### Key Features: 1. Visual Appeal: Displays images of the products, helping them stand out in search results. 2. High Intent Audience: Targets users who are actively searching for products, increasing the likelihood of conversions. 3. Cost-per-Click (CPC): Advertisers only pay when users click on the ads, making it a cost-effective option for businesses. 4. Customizable: You can set up campaigns based on specific product groups, regions, and customer segments. Overall, Google Shopping Ads help businesses reach the right audience with highly relevant, eye-catching ads, boosting visibility and driving sales in competitive markets.

Google just dropped over 30 new advertising features at Marketing Live 2024, and I'm here for it. 🚀 New Updates: ✔️ Enhanced targeting options. ✔️ Smarter AI-driven insights. ✔️ More intuitive ad creation tools. These aren't just minor tweaks, so let's make the most of these new features and set our campaigns on a trajectory for unprecedented success. Dive into the details here: https://lnkd.in/gNNMAuRU

🔊 As platforms battle advertising space and ownership, user privacy restrictions and forced AI "improvements", the one saving grace that has kept Campaign Management interesting is testing. ✏ Nearly monthly, CM's will log into various technologies to find upgrades and downgrades, targeting changes and technology changes; staying motivated can be tricky when "what you know" consistently changes. But, from day one, I have "never trusted the system", so to speak 😂. I have strived to test as many recommendations given by various platform reps or thought leaders to find the true nuggets for each niche. Today, it's become the most rewarding part of the job because it's the most creative part. It's great when you have clients who allow you the freedom to trial here and here, without micromanaging the agency (the hired experts!). So what have I learnt? ➡ On nearly all occasions, our manual builds have out-performed the recommended broad approach (shocking but true!). ✔ For eg. ASC x Manual builds over the Holiday Season & "5th quarter", we outperformed ASC with less investment and a higher ROAS. ➡ A fuller funnel can still hold a lot of weight when it comes to e-comm. ✔ For eg. Traditionally the thought was, "if your company isn't growing, it's dying". To me, these days, it's "if your brand equity isn't growing, it's dying". ➡ Don't rely on in-platform remarketing technologies alone. ✔ Trial your own remarketing campaigns and compare the different results. ➡ Each industry is different. Brands have various creative limitations depending on their brand and niche. ✔ For eg. Luxury brands do not want their ads sprinkled with emojis and cheesy video effects because their clientele often have impeccable taste. Be mindful of trying to get results "at all costs". ✨ It's a new year it's important to look back on what you've done, be honest about the strengths and weaknesses and improve moving forward. 🔍 Don't lose the art of creativity and exploration. 🖌

Did you know? Around 80% of consumers research products online before making a purchase, even when they plan to shop in-store. This underscores the importance of digital touchpoints in shaping purchasing decisions. Here are some key tips to enhance your digital marketing efforts: 1. Ensure Your Website is Optimized for Research Consumers often start their journey by searching for product details, reviews, and comparisons. Ensure your website offers rich, relevant content addressing their pain points and questions. Use SEO best practices to appear in organic search results. 2. Leverage Social Proof and User Reviews Displaying authentic customer reviews, testimonials, and user-generated content can significantly influence potential buyers. Social proof builds trust and can lead to higher conversion rates. 3. Create Engaging Video Content Video tutorials, unboxings, and product demos are highly effective for capturing attention and educating consumers. It’s an excellent way to help them visualize your product’s benefits and quality. 4. Utilize Retargeting Ads Since many consumers do preliminary research before making a purchase, retargeting ads can be an effective way to remind them of your product as they move closer to making a decision. 5. Optimize for Mobile Search With more consumers researching on mobile devices, it’s essential to ensure that your website, ads, and content are mobile-optimized for a seamless user experience. 6. Offer Transparent Product Information The more transparent you are about your product features, prices, return policies, and delivery options, the more trust you'll build with consumers during their research phase. 7. Stay Active on Social Media Since many consumers turn to social media platforms for insights, keep your social profiles active with engaging posts, user interaction, and customer service to influence purchasing decisions. For more insights on consumer behavior and how you can leverage this research, check out the full report at : https://lnkd.in/gfd2B6wF #DigitalMarketing #ConsumerBehavior #BrandTrust #MarketingTips #SEO #SocialProof #OnlineShopping

A brilliant case study showing that it’s possible to get super efficient with your ad spend and never again waste $’s on clicks that CAN’T convert! Powered by the expert-led team at Elephant Room, AJE ATHLETICA leveraged Style Arcade Dynamic Tagging to enhance their Facebook DPA campaigns. Their campaign product feeds featured only products with good conversion and great size availability. Here’s what they achieved in just 12 weeks: ✔️ 38% increase in outbound CTR 👁️ 13% increase in impression-based conversion rate ↗️ 3% increase in ROAS Imagine banking an extra 3% of your ad budget annually! By syncing product availability with ad targeting, they saw higher conversions, fewer wasted clicks and better customer experience by avoiding stock-outs and irrelevant items. Curious how Dynamic Tagging can amplify your ad performance?  Learn more here: https://lnkd.in/dKcpRQyA

Consistent 1M+ Added to brand revenue with a Stable 10+ ROAS with Google Ads. The Brand Didn't have Much Desire to Push Hard on Google at the Start as they were skeptical about the Burn and Low ROAS. but to their surprise, We've achieved a stable Sale + Stable ROAS and now we're getting ready to scale this to past 2M+ to 3M+ per Month Sale. This account Structure was kept Clean by not engaging too many campaigns While Testing. The account Structure was Simple: 1- 3 PM Campaigns with 2 Targeting High Selling Categories and 1 Generic Branded Campaign 2- Single Ad Group with Open End Targeting and No Audience Signal (it's good to give an audience signal if you've done a bit of testing or you already know the niche deep down) 3- Using PM to Fullest with All available points/fields filled 4- Creatives and Marketing Angle We're already Tested on Meta So we had an edge on what kind of Marketing Angle is working for the Brand we had to repurpose it for Google/YT. 5- Check on 3 and 7 Days and Adjust accordingly for optimization 6- Results Started Flowing in. So If you're an eCommerce Store Owner of shoes, Clothing, Modeswear, or Skin Niche then we can add an extra 1M to 3M+ To your Revenue with a 6+ ROAS guarantee (I know nobody can give a guarantee to ROAS but we're confident we can get you least this much) without Bleeding Marketing Budget within 90 Days. So If you're looking for Extra Money then hop into my DM and book a free Discovery Call. #googleads #googlead #googleadsportfolio #googleadswords #googleadsexpert #PPC #ppcadvertising #PPCoptimization #PPCStrategy #ppcmarketing #ppcservices #sem #searchenginemarketing Platino Sol - Your Brands Voice

Boost Your Campaign Success: Targeting High-AOV Purchasers Made Easy 😀 ! Are you aiming to boost the effectiveness of your ad campaigns? Our blog explores powerful strategies for targeting high-average-order-value (AOV) purchasers. High-AOV purchasers are crucial for driving revenue, but targeting them effectively requires a tailored approach. We cover essential strategies for identifying and targeting high-AOV segments, creating personalized ad content, and leveraging data insights to improve campaign performance. Transform your marketing efforts and drive impressive results by focusing on high-value purchasers. Unlock the potential of high-AOV purchasers to elevate your marketing performance. Start your journey with Customer Labs and see how optimizing for high-value customers can transform your ad campaigns! https://lnkd.in/gA4sC5xH #Marketing #HighAOV #AdOptimization #CustomerSegmentation #DigitalMarketing #CampaignPerformance #DataDrivenMarketing #MarketingStrategy #Revenue

✅ E-commerce PROFITABLE ADS strategy. You’re running an e-commerce business and using Advantage+ campaigns, but if your ROAS isn’t where you want it to be—or even if it’s good—how can you double your ROAS with this simple setting? The Advantage+ campaign runs based on your data sets, which were previously referred to as pixel data. First, you don’t need to do much. Simply go to Advertising Settings, and then to Audience Segments, where you need to update two things: ✅ Engagement Audience: How is your engagement audience created? You’ll need to have a custom audience already set up. This includes people who have already added items to their cart or those who have watched 75-90% of your videos. Use this type of custom audience and include them in your engagement. ✅ Existing Customers: Here, you can target two types of audiences. First, those who have made purchases through your pixel or data set, and second, if you have any offline purchases, you can create a custom list for those and turn it into a custom audience to include here. Update both of these aspects exactly as I’ve described. No one is sharing these hidden secrets of Meta and Facebook ads, so you know what to do next—stay tuned for the next part!

Why I’m Excited About Offline CAPI Lately, I’ve been thinking a lot about something that’s often overlooked in marketing: tracking offline conversions. We’ve all seen it—someone clicks on an ad, checks out a product online, and then heads to the store to make the actual purchase. But how do we track that? 🤔 Enter Offline Conversions API (CAPI)—a real game-changer for us marketers. Here’s why I’m excited about it: 1- Full Attribution: Ever struggle to connect the dots between your online ads and in-store purchases or phone calls? Offline CAPI changes that by letting us see how our online campaigns drive offline actions. Finally, a clearer picture of what’s working! 2-Accurate Data: With ad blockers and privacy restrictions, data loss is a big challenge. Offline CAPI fixes this by sending data directly to platforms—even if the sale happens offline. So, yes, you still get credit for those offline conversions! 3-Smarter Ad Spend: When you can track both online and offline sales, making smart decisions about where to invest your marketing budget gets a lot easier. No more guesswork—you know exactly what’s driving results. 4- Better Targeting: Imagine retargeting someone who made an offline purchase or creating a lookalike audience based on in-store shoppers. The possibilities for more personalized marketing are endless! 5-Unified Customer View: At the end of the day, it’s all about understanding the customer journey. Offline CAPI gives us that 360-degree view, from online browsing to offline buying. As we move toward a cookieless world, tools like Offline CAPI will be essential—not just for tracking conversions, but for seeing the full picture of how our marketing efforts work. I’m currently working on a project that dives deep into Offline CAPI, and once it’s done, I’ll be sharing everything I’ve learned—including how to implement it and some useful tips.

Steal this exact attribution settings I used to help brands save their wasted ad spend: 2 examples 𝗕𝗿𝗮𝗻𝗱 1: High-end accessories brand 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹: Sells luxury accessories = long sales cycle and high consideration period. 𝗞𝗲𝘆 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀: Long sales cycle, high consideration, importance of final touchpoints. 𝗖𝗝 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀: Meta ads, Google Search Ads, Klaviyo email flows, newsletter, Bing Search ads, organic searches 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹: Position-Based Attribution (U-Shaped) + Tailored to 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘄𝗶𝗻𝗱𝗼𝘄: 30-days 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱: Since customers engage with many touchpoints over time, the model gives more credit to touchpoints closer to conversion + High-ticket product = longer sales cycle → use 30-day window to ensure credit is given to interactions that occurred even weeks before the final purchase + Social Ads are usually TOFs to reach the audience + get events like ATC and email subscibtions and the last touchpoint to close the deal is mostly organic searches or from paid search → need more credits + Kalviyo flows, newsletter and Infuencers = nurturing channel + branding → Less credits 𝗕𝗿𝗮𝗻𝗱 2: Organic skincare products brand 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹: Sells skincare product = short sales cycle, impulse-driven purchases 𝗞𝗲𝘆 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀: Short decision cycle, importance of recent touchpoints, fast money 𝗖𝗝 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀: Meta and TikTok (prospecting + retargeting ads), organic searches 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹: Time Decay Attribution 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘄𝗶𝗻𝗱𝗼𝘄: 7-days 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱: Since purchases are made quickly, the model gives more credit to touchpoints closer to conversion. Low-ticket product = short sales cycle → Use a 7-day window to capture recent interactions that drive impulse purchases. Customers usually convert directly via clicking on retargeting ads or search and buy after seeing the ad → receive more credit. Prospecting ads are useful but play a lesser role → less credit The Results: ⤷ 90% of orders have a known source, understanding advertising efforts better ⤷ Reduced cost per acquisition (CPA) by 35% ⤷ DOUBLED the ad spend in a month by identifying high-performing channels through accurate attribution ⤷ Saved 30% reporting time weekly -------------------------------------------------- Which attribution setting is your go-to?