The escalating cost of University education. Can this 'investment' be a good one for many of the courses in a typical University Prospectus?
I think not.
Back in the 70s, around 5% of school pupils went on to tertiary education.
The value of a University degree was high. It gave academic credentials and taught valuable life lessons, such as leaving the parental home, cultivating friends, managing a budget, running a household with cooking, washing clothes, and keeping the accommodation clean.
Today, the percentage of school leavers going to University is much higher, and this detracts from the stand-out value among a herd of me-too graduate job applicants.
Some of the grades these graduates boast are a joke - with 1st class or 2(i) grades in abundance. They defy the rules of a Gaussian Distribution Curve - with too many at one or more standard deviations to the right on the Normal Distribution Curve. I suspect this is because universities are generous with marking to make themselves appear good and attract "bums on seats".
Universities are businesses. Vice Chancellors are CEOs. They must learn how to plan for, run, and manage a business. Strategic planning, operational planning, forecasting, targeting and segmentation, and defining the unique value proposition are all in scope.
How many have those skills and experiences individually and collectively as a Board that often comprises and values 'academics' over proven commercial business experience running multi-million or multi-billion dollar businesses and a proven track record of numbers supported by a scorecard of metrics?
Education is a product like any other.
Products have a lifecycle.
Senior executives must manage the product lifecycle from pre-launch to launch to maturity and decline.
Very few senior executives can manage across the entire lifecycle. Many are good at a particular stage but not the whole cycle.
It is time for the Vice Chancellors to get real, step up to the mark, and manage the challenges before them.
And that doesn't mean raising fees, but trimming fat, getting rid of deadwood non-value-added departments (I can tell you which ones they are), being ruthless about prioritising core services and deliverables, and above all, as I faced in corporate life, being able to make tough choices and execute them with precision and accuracy.
Any corporation always has excess fat, dead wood (job-for-life comfort roles), non-viable departments and courses, and a lack of focus.
It's just that many VCs probably don't know it - YET!
But it may come to bite them on their ass! Get real VCs and manage your business. And if you can't, step aside and let someone else in to manage it.
Director, Academic Governance and Standards at Deakin University
5moReally good post Andrew - we are all lucky that you are sharing your insight and deep knowledge of higher ed policy in such an open way 👏🏻👏🏻