Throw money at marketing and see what happens...
That was the approach my client had in our recent strategy session.
It's something I see happen all the time with business owners.
They'll start pumping their hard-earned money into paid advertising, in a hope to bring in highly qualified, 'ready to buy' leads.
Yet they haven't even nailed their sales process internally, meaning they aren't equipped to best manage and nurture those leads.
Here's what I recommended to my client in this sticky situation:
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PS, the years end is fast approaching.
It can be a scary, daunting time for business owners.
So much to do with little days to do it.
I've got room for 5 strategy sessions this month.
These are designed for ambitious owners looking to double their yearly profits and scale aggressively over the next 12 months.
DM me for more info.
Recently ran a planning session for client who wanted to scale and grow his business. His theory was simple, to throw money at marketing and see what came of the effort. As such, he was somewhat taken back when I told him go right ahead, but if you do, you'll be wasting your time and your money. I told him that if he was serious about growth, he needed to stop putting the cart before the horse. The unfortunate truth is that too many business owners start by pouring money into marketing to bring in more leads, yet they haven't built the capacity in their team to handle them. Worse still, their sales process is a mess, meaning they're setting themselves up for a lot of wasted opportunities. Instead, you need to focus on building your team, refining your sales process, and then turning up the heat on your marketing. You must do things in this order or you'll find yourself stuck in a frustrating cycle of wasted leads and missed opportunities. Firstly, build capacity. Your team is your foundation. Your team is the core of your business's ability to handle growth. Without the right people in place, any increase in leads is going to overwhelm your current operations, leading to poor service, delayed response, and eventually lost business. Harring training and preparing your team to managed increased demand gives you the background to support real growth. So if you're struggling with the workload as it stands, adding more clients or more customers will only make things worse. You can't be everywhere at once, and your current team might already be stretched thin. Strengthening your team ensures you don't have to turn down opportunities or compromise on service quality. 2nd, refine your sales process. Conversions are the key. Having a strong sales process means being able to convert leads into paying customers. If your sales process is inconsistent, weak, or unstructured, you're wasting every marketing dollar you spend. A solid sales process captures interested leads and guides them through a clear, confident buying journey. When you convert more leads with your current capacity, your revenue increases with our additional marketing spend. Sure, marketing may bring in the leads, but if your sales process is weak, they'll slip right through your fingers. You'll burn money on marketing for a fraction of the return you could be getting. So dial in your sales process first so that every lead you do attract has a high chance of converting. Finally, then, you focus on marketing. This is about attracting the leads that you're ready to handle. Once you have the capacity and an efficient sales process in place, then, and only then. It's time to pour fuel on the fire with marketing now, every lead you generate has a solid chance of converting and being properly serviced, adding real, sustainable growth to your business. Marketing too early is like opening the floodgates without any infrastructure to handle the flow. You end up wasting leads, damaging your reputation, and burning your team out. So when marketing comes last, every dollar spent on lead generation is maximised and you've set up to the make the most of every new opportunity. If you operate in reverse, with marketing first, then figuring out sales, and then scrambling to build your team as you go, you are setting yourself up to fail. Leeds are not infinite and the cost of a bad reputation or a missed opportunity is steep. So by focusing first on team capacity, then sales process and finally marketing, you're building your business that's ready to scale sustainably.
Whales Marketing is celebrating 4 years! 🎉
Over the past years, we've transformed into a digital marketing powerhouse.
What makes us stand out? Custom strategies we craft for our clients. We take responsibility for a brand’s online success as Whales is not just another “yes-man” team.
If you're seeking an agency that is fully committed to your digital growth and delivers ROI’s from every marketing dollar spent, Whales Marketing is the right partner.
Curious about what sets us apart? Watch our video to learn more about our journey and how we can help your business thrive.
#WhalesMarketing#FullServiceMarketingAgency#DigitalMarketing
"Stopping advertising to save money is like stopping your watch to save time." —Henry Ford
Ford is one of the most influential entrepreneurs in American history. He had his share of failures and setbacks before success finally arrived – a situation most small business owners can relate to as we experiment to find what works and what doesn't. And although he initially wasn't a fan of advertising, he came around to realize that creating a strong brand identity and building a loyal customer base are essential for success. He did this by identifying his target market and not trying to be all things to every customer generating a constant flow of marketing content in a variety of forms
It can be tempting to drop your marketing budget when times are hard, when your industry is impacted by the economy, like how real estate has suffered in California this past couple of years. But if you can manage to stick with it at some level, you'll be in a better position once the winds change. If you choose the right tactics, you will have been making constant progress all along, while others who've dropped out will be starting over.
Want to talk about your marketing opportunities? Contact us about a marketing assessment to figure out where you should focus your efforts.
Call now: https://lnkd.in/dXfVD-Xg
How to get more customers than Tom, Dick and Harry:
It starts with beliefs. Here’s a negative belief:
“I can’t afford to spend £1000’s or even £100’s on marketing!”
Ironically, business owners with this kind of belief could typically benefit the most from effective marketing.
So how do you get over this limiting belief?
Measure lifetime value.
What’s that?
It’s what one new customer spends on your business across a lifetime of working with you.
Think about a dog daycare. If you charge £50/week per visit, that’s £200/month.
Over the course of a year that’s around £2,400.
Over 10 years that’s £24K.
When you think of it like this, you can’t afford NOT to invest in marketing.
We bring new customers to businesses with effective marketing campaigns.
Get in touch if you recognise the value of bringing in new customers: https://lnkd.in/eNy22nkF
We guarantee results, or we pay you back.
Most businesses should NOT run advertising.
Especially the way they currently run their businesses.
Most businesses are:
❌ Charging the same price as years ago
❌ Have no upsell/cross-sell options
❌ No retention or referral strategies
💀 Advertising keeps getting more expensive - higher click costs, more competition & customers demanding more.
🛑 If you are running ads without fixing or improving the above, you should stop because the economics do not stack up and you will drive you business into hell.
Here is how to fix it:
✅ Effective ad management
✅ High-converting landing pages
✅ Powerful lead & conversion tracking
✅ Tracking leads to sales
✅ Feeding the sales data back into your accounts
✅ Having a killer sales process & team
✅ Having an upsell, retention & referral strategy
THAT IS HOW YOU MAKE THE 💰💰💰
I met this morning with a marketing company that works with a number of people offering products using digital marketing. We were talking about cost per acquisition (CPA) strategies. She spoke of the challenge her company faces when prospective clients decide I want my cost per acquisition to be $x without an understanding of the myriad of factors that contribute to the cost of closing a sale. Wouldn't it be wonderful to just dictate a cost per acquisition that sells a product at a solid margin.
My point isn't about CPAs; it's about the mistake that so many entrepreneurs make when they employ "hope as a strategy." Building a marketing strategy is about the creation of quality campaigns that can be tested and refined to lower the CPA. Building and growing a successful business is about learning and executing against best practices to provide a consistent result.
HOPE CAN NEVER BE YOUR STRATEGY!
Want to save yourself time & money? Who doesn't? Tune in tonight at 7:00 pm ET. Only 30 minutes left to get registered and share with a friend. Jessica is going to share the ONE Thing to save you time & money when executing your digital marketing strategy. She' giving away some secret sauce on time & money freedom by sharing with you the new follow-up flow system.
It's going to blow your mind how easy it is. I actually received follow up from her today using this very system and I was amazed at how seamless and easy it was to execute. Let's face it! If you're like me, you didn't go into business to be a marketer, but you know it's necessary to build your business.
Discover, uncover, build, monetize and scale your business by becoming and empowered 'SELF-MADE" marketer. Register here! https://lnkd.in/eYYi3aQW
You jumped on the latest marketing trend because "x" told you it totally transformed their business.
But it's been months since you started doing it, too, and you're not seeing the same results.
Or any.
In fact, the time and money you're investing into creating content is actually draining your business. 📉
The problem? You had the right idea but not the right strategy.
This is the WORST because you're doing all the work without the reward.
We've seen this happen waaay too often and decided it was time to help our small biz community identify the right marketing strategy for their business once and for all.
This might seem small, but it will save you TONS of time and $$$ by pinpointing what IS working for your business and boosting your bottom line.
Please stop wasting your hard-earned money on ineffective marketing strategies.
Take the quiz to see what strategy is best for you.
P.S. - After, you're more than welcome to hop on a call to discuss your results. 😉
Helping D2C Brands Achieve 2x - 5x Website Conversion Rates | Reduce Cost Per Purchase | Maximize Profitability & Long Term Growth | Save Thousands on Wasted Ad Spend | AI Automation
Is your brand burning cash on ads with no sales to show for it?
Here's a hard truth many brand owners miss: Ads won't save a broken website.
It's like pouring expensive fuel into a faulty engine - a total waste.
Your website is the engine of your online business, and it needs to run smoothly before you start fueling it with ads.
Imagine having a website that converts visitors into customers effortlessly.
When you combine a well-optimized website with targeted ads, you create a powerful formula for profitable sales.
It's simple, yet so many businesses get it wrong.
Struggling with your website's performance? Drop a comment or DM me, and let's chat about how we can get your website running at peak performance.
Build a marketing strategy that works in 1 hour.
Decision paralysis is by far the biggest issue I hear from entrepreneurs struggling with marketing.
They're not sure what to do or where to start, so they don't do anything.
The cure for marketing procrastination is to strip away all of the complexity. Here's a simple step-by-step planning process anyone can use to get rolling with a solid marketing strategy.
Define these 4 things...
1. Who
2. Where
3. How
4. What
Who do you want to buy?
Where do they spend their time? Where do they look for solutions?
How will you get their attention?
What do you want them to do once you have their attention?
Once you've answered these four questions, you've defined your ideal customer, your marketing channel, your creative strategy, and your call to action. That's what we call a marketing strategy.
You can get more sophisticated as you go. Keep it simple and execute well on these foundational elements to start.
