Clarity Marketing Studio

Did You Know❓❓❓ After 3 days people remember 10% of written content, but 65% of the images they saw! When it comes to promoting your small business, images aren’t just an afterthought—they’re a cornerstone of your brand’s communication strategy. Visual content sticks with us. 3 days after reading written content, people generally remember only 10% of it. But 3 days after seeing visual content, they generally remember 65% of it! This is because, according to Dr Lynell Burmark, “Words are processed by our short-term memory where we can only retain about seven bits of information. Images, on the other hand, go directly into long-term memory where they are indelibly etched.” So choose your photos and graphic elements wisely if you want them to have a positive impact! Learn more: https://lnkd.in/gm5xsXMP

Did you know you can be sued for lack of a privacy policy or not being compliant with your policy? 😳 A lot of people are concerned about privacy and although conspiracy theories abound, your site visitors have reason to be cautious about what information they share online. Outside of the legal requirement to post a privacy policy for your site visitors’ information, these docs are required to use popular third-party tools. For example, almost everyone has a Google Analytics account, and guess what? Anyone using Google Analytics is required by Google to have a Privacy Policy. You can find this requirement within section 7 of Google’s Terms of Service. If you have a Privacy Policy already, how will you keep it current? You might want to check out our top of the line solution with Termageddon that’s auto-updating, created and maintained by a licensed attorney who also serves as the Chair of the American Bar Association’s ePrivacy Committee. Coverage is included in our premium website maintenance plans! Learn more: https://lnkd.in/gyHjt8QA

🌐❓ Did you know that Google’s algorithm changes more than once per day? And that those changes can have an effect on your search ranking? Sometimes the variations can be from 1 to 7 ranks difference! A bigger worry is when Google Search Console detects a problem and abruptly stops indexing your website content. This can happen with no warning and it’s bad news because that means your no-longer-indexed page will stop showing up in search results. If you don’t have professional management of your Google Analytics, Google Search Console, and Google Business Profile accounts, you’re at risk! All of our premium maintenance accounts provide audit and repair of these critical accounts, and you’d be surprised how frequently problems pop up that you wouldn’t know about if you didn’t have advanced tech support!

Future proof your website with WaaS 🌐💻 Shopping for a website based on price might seem like a good move at first glance. But what exactly are you getting with that rock-bottom quote? Most people looking for a new website aren't sure what to prioritize, so they focus on price—something everyone understands. The problem is that price doesn't necessarily reflect quality, benefits, longevity, or performance when a site it built the traditional way.. The problem is that you can’t know how your website will perform until after it’s live. The allure of a low upfront cost quickly fades when you discover months later that your site isn’t generating business and needs new features, a changed strategy or repairs you weren’t anticipating. Websites aren’t a “set it and forget it” solution anymore! With a subscription-based website, you can future-proof your website with marketing strategy, design and content edits, SEO, hosting, maintenance, security—all included in one manageable monthly payment. Our WaaS websites include a cost-effective continual improvement promise, with your WaaS marketer fully engaged, monitoring its performance, and adjusting to fine tune it as you go — with no extra charge. Talk to us about how a WaaS model might work better for your longterm cost control and marketing success! Learn more: https://lnkd.in/gwZKy4_s

Why images matter on your website... 🌅📸🌄 If your services could speak for themselves in image form, what would they look like? Do they exude high professional standards and an emotional tone matching how your clients feel when they benefit from your services? These are questions you’ll want to ask yourself when creating graphics or photos for your website. Even if you’re not in the business of selling physical products online, the images on your website are like silent ambassadors eager to tell your story and draw people in. You can let your imagery do the talking for you to some extent. For anyone in a housing or home services-related field compelling photos can make the difference between success and failure when it comes to attracting the kind of interest online that you want and staying present in the minds of your site visitors. For businesses like multifamily rentals or real estate or a home repair service, careful selection of photos to support your goals is important. Why? Because your site visitors brains react to them instantly and intuitively before they’ve even had time to read your pages! Learn more: https://lnkd.in/gm5xsXMP

How can we help you grow your business? 😃 OK, that may not be how our founder, Linda, actually answers the phone, but she loves her work, and wants to see the scrappy underdog look good and win! Her mission is to deliver inspired, top-quality marketing services to the unsung independent business owners who are the backbone of our economy. She took an unexpected life turn from art into technology at statewide IT data centers for 13 years, and has been promoting small service businesses exclusively since 2008. As a result, Clarity Marketing Studio has deep roots in both the art and technology sides of marketing, so your products will not only work effectively but will look impressive, too. She knows the tools and strategies that big corporations use, and wants her small business clients to have access to the same level of quality on a budget. It’s possible! Learn more: https://lnkd.in/gswsVMxX

At Clarity Marketing Studio, we’re loyal to our clients. One of the unique promises we offer to local mortgage brokers and consultants is our commitment to exclusivity: we never work with competitors in the same service area. This ensures that all our expertise and dedication are focused solely on elevating your brand, without any conflict of interest. Right now, we're thrilled to announce a rare opening for a mortgage broker like you! With years of experience navigating the mortgage lending landscape, we've mastered the art of speaking your industry's language. Our proven strategies have consistently propelled our clients to the top of search results, and we're eager to do the same for you. Yes, there are national competitors and banks with big marketing budgets. But don't let that scare you away from dominating in your local area. You really can do it with our smart and doggedly persistent strategy. Our tailored SEO solutions are designed to boost your online presence and drive growth, and we're ready to put heart and soul into your success. The real estate market logjam is finally starting to break, so don't miss this exclusive chance—contact us today to explore how we can help you achieve unparalleled SEO results. Book an appointment to explore your options, and let's start this mission to boost your mortgage business above your competitors! Call now: https://lnkd.in/dXfVD-Xg

Are you still marketing your service business like it’s 2010? 🤔🫣😏 It’s not 2010 anymore, and the website solutions we used back then don’t work well in 2024. Many things we used to buy outright are now available as monthly services, right? Think of “software as a service (SaaS).” You used to buy software on a CD and install it on your hard drive. But you’d have to keep buying updates, so now it’s a service you subscribe to so that it’s always up to date. That’s the idea behind websites-as-a-service (WaaS). It’s a subscription-based platform providing website design, hosting, security, updates, and ongoing support. The fact is that a lot of conjecture goes into building a new website because even with the best planning, you won’t know how it will perform to bring you business until after it’s published. The traditional website build doesn’t cover adjustments months after your website launch to correct your course. But WaaS does! Don’t miss out on an opportunity to future proof your website when you launch your next one. Talk to us about how this works! Learn more: https://lnkd.in/gwZKy4_s

5-star review ⭐⭐⭐⭐⭐ We love clients who recognize that web design is more than a graphic design task. You want your site to be beautiful in a way that doesn’t call attention to itself but serves as a backdrop for people to linger. A site that engages people and search engines. Here’s what a Realtor in Healdsburg, CA, said: “Linda took our vision for a website and made it reality! She worked with us on incorporating our desired design elements and adapting them to get us the best traffic to our site. The finished product looks amazing and best of all, she continues to make herself available and support us as we learn the ins and outs of our new site. Professional, responsive and patient. And just amazing and what she does - we cannot recommend Linda enough!” —Tesa W.

96% of visitors to your website are not ready to buy! Your first impression is critical since you have only seconds to impress them enough to stick around or to sign up for your mailing list so you can keep in touch. That means your website needs to focus on what your customers are looking for rather than on you. Sounds simple, but a lot of small businesses don’t start with a marketing strategy, which is essential to make that good first impression and be memorable to your ideal customer. That’s why we start with creating a marketing strategy that’s authentically yours, followed by seven steps to grow your business. Learn more about our process at https://lnkd.in/gc6JbCfq