Andreas Shifotoka’s Post

In an industry burgeoning with award shows (and as winners of a lot of awards), I'd love for us to see juries in award shows encompassing the actual people whom we market to, judge the work themselves. Or heck, here’s a thought - even an award show by itself! How about categories like 'Youth' being judged by youth themselves? Or 'Marketing to families' being judges by families? Or 'Travel' being judged by travellers? Or 'Automotive' being judged by actual car buyers? And so on. Versus simply by us and our peers, so we can be a little less self-serving? Thanks ArabAd for featuring this perspective among other positive yet honest perspectives about the work we do (and should do more of) collectively as an industry, and how that work gets recognized (and should get recognized) by award platforms. Publicis Groupe Middle East Angela Bak

Enjoyed the DEI discussion at the Marketing Society brunch and the 3 big themes: 1. You must ‘show up’ before you ‘show off’, 2. You need to be bold and stay bold, 3. There is rightly a big expectation on CMO’s to jointly lead on this.

Fantastic to be part of the iMedia Summits & Events AU, NZ & SEA this week at the Gold Coast! Our Founder and CEO Nichola Quail has come back raving of the many inspiring industry thought leaders who attended, as well as opportunities to exchange ideas and future collaborations. Until next year! 🙌 #InsightsExchange #brand #marketing #marketresearch #consumerinsights

🥇Follow along as we spotlight this year’s #EffieCanada Gold-winning cases and contenders for the coveted #GrandEffie award. 2024 Gold Winner Effie Awards Canada Category: Timely Opportunity “It’s Not the Same Without your Buds” Brand/Client: Budweiser / Labatt Breweries of Canada Agency: Anomaly Contributing: Veritas Communications | Unreasonable Studios - Toronto Faced with a growing “friendship recession” impacting Canadian men, Budweiser - long known for bringing true friends together, could not sit by. The answer came in the form of a Friendship Campaign that aimed to bring the buds back, first by striking an emotional chord with men 35+, then by arming them with the reminders, inspiration, and incentives to reconnect with their buds. This campaign ignited a sweeping behaviour change among men, and rekindled love for Budweiser among its core target, reversing the trajectory of its market share in Canada. —— Who will take home the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year? Find out at #CMES24. Register now: https://lnkd.in/g8QF42YB #EffieCanada2024 #Effies #MarketingEffectiveness  Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.

How do you generate valuable data for sponsors in a fun and engaging way? A quiz can act as a sponsorship vehicle that generates first party data that is high quality and reliable. Their audience got to engage with a fun and interactive knowledge assessment generating interest in flavor pairings while introducing their sponsor in a relevant and seamless way. See how The Restaurant Business did it here: https://lnkd.in/eHzMUdEf

As mentioned, on Wednesday I had the honour of being on the judging panel for the Effie Awards 2024. It was a fantastic time spent with some incredible people hugely experienced in and passionate for effectiveness and seeing good work. It was good to see some familiar faces, albeit briefly and the flat screen version of them, as well as reviewing a very high calibre of awards entries. As promised, here are my top 3 observations of how to write a good paper based on my experience judging: 1. A well written, structured paper that flows from section to section is worth it's weight in gold. 2. Don't unnecessarily do your paper a disservice. It's worth paying attention to the category you are entering and making sure that aligns to how you have written the paper. 3. Be 100% clear on the results and how they match up against the objectives of any activity, and make the results easy to understand. Good luck to all entrants! #EffiesJudging #MarketingEffectivenessObservations #EffiesAwards2024

We’re just hours away from the ISA Africa x Belva Digital FREE Online Masterclass on Creative Strategies for Brands to Connect with Gen Z! Join us today from 5pm to 6pm as Mburu Ng'ang'a and Angie Njagi delve deep into how to engage and resonate with Gen Z and give you Real insights to grow your brand. Register below and we'll see you at 5pm https://lnkd.in/dmsc8Af2 #MarketingMasterclass #GenZMarketing #BrandStrategy #DigitalMarketing

Who do people see when they engage with your social media channels? What impression do they form about you? This perception goes a long way to #influence #decisions about you, or your #business. One of my favorite definitions of Brand when I'm engaging young people about personal branding or startup branding, is one that I first heard from Prof. Robert Ebo Hinson, DPhil, PhD, during his keynote message at last year's African Marketing Confederation Conference. In this definition, I see a 3-step statement that gets more #specific and #satisfactory in quality as it progresses. First step is, "A Promise of a Bundle of Attributes" Second step is, "A Promise of a Bundle of Attributes that someone buys" The last step is, "A Promise of a Bundle of Attributes that someone buys, and that provides satisfaction" It doesn't mention a logo It doesn't mention colours It doesn't mention product It doesn't mention adverts It doesn't mention promotions It doesn't mention customer service, etc. Nonetheless, all these and more are the attributes that tend to influence a person to patronize a brand. The quality of these attributes may determine whether someone will continue to patronize the brand or not, and satisfaction is attained when the customer is convinced about you meeting their need. As young people, we can also present ourselves as a Bundle of attributes that others may want to buy or pay for, and which provides satisfaction. These and many others were some of the conversations I had with participants during the speed mentoring session at the #Barcamp #Accra event. See you at the next Barcamp event. #YouthEmpowerment #Brand #YoungPeople PHOTO: March 2024 @ the 13th African Games in Accra.

As the 11th June deadline is approaching, we encourage you one more time to consider submitting an Effie Awards Ireland entry for consideration. We would love to see your outstanding effectiveness achievements represented and celebrated in this year’s competition. You will have the opportunity to amplify your success, gain invaluable international exposure (should you win a Gold or Grand), and further elevate your industry recognition. The effie.org/Ireland website is live with access to effectiveness webinars, entry form templates, deadline dates and prices, previous case-studies, the 2024 Entry Kit and much more... If you can possibly submit by Tuesday 11th June you'll save 25% on your entry fees. Following the second deadline, we'll be moving from the current price of €600* to the final entry price of €800. (*Applicable to IAPI members only.) Log onto the entry portal to submit your work: https://lnkd.in/eBJi5-FR Final Entry Deadline is Tuesday 25 June. Effie Awards Ireland are supported by I An Post Commerce  I ESB I RTÉ Media Sales I Effie Stering Group 2024: Charley Stoney | Tom Kinsella | Dael Wood | Damian Hanley | David Cullen | Margaret Gilsenan | Mark Brennan | Nicky Doran | Nichola Mullen | Shane Lynch |

Happy Monday! Kicking off my trio of posts with our most recent endorsement with Ms. Kathryn Bernardo for Zion Philippines! Take a peek behind the scenes of how these endorsements come to life, and what we did to help our client make the most out of a jampacked and exciting day. As I've always said, Celebrity endorsements like this are perfect for new market playets—it’s the fastest way to build trust and get noticed. Connect with me and VCM today! Let's get you the star your brand deserves! #CelebrityEndorsement #CelebrityMarketing #BrandBuilding #VCM #InfluencerMarketing