Life360 is a global leader in location-based services - transforming how families stay connected. To optimise their global strategy, Life360 partnered with Insights Exchange to uncover insights about customer behaviours, needs, and barriers in three growing markets - Australia, Canada and the UK. Through a two-stage qualitative approach - digital diaries and online communities - parents shared real-time experiences, highlighting triggers, pain points, and future feature opportunities. These key insights will provide tailored and impactful marketing strategies to ensure Life360 continues to unluck international market growth. Thank you William Lockie and the team at Life360 for entrusting us in this incredible piece of research. Read the full case study or scroll below. 👉 https://shorturl.at/zUPZ1 #LocationBasedServices #CustomerInsights #Innovation #Life360 #InsightsExchange #marketresearch
Insights Exchange
Market Research
Sydney, New South Wales 800 followers
The platform that connects world class research, data and insights experts with business change makers.
About us
Welcome to Insights Exchange - the platform where we solve commercial challenges and global issues through the exchange of collective human intelligence, experience and connection. By connecting entrepreneurial Research and Insights specialists directly with Professional Change Makers in commercial and social enterprise, we’re forging the Future of Market Research globally. Collectively working in the industry for decades, we know that research and data insights are the sound foundations for building your vision and bringing your concepts and ideas to life. They’re also your competitive advantage, and the key to setting your company or organisation apart from the pack. Our unique platform connects like-minded professionals and promotes a community spirit. It’s as simple as matching the right expert Researchers and Specialists, all 10 years minimum industry experience, with clients looking for expertise, professionalism and efficiency. Leading this highly-specialised industry into the gig economy, we’re committed to guide, nurture and support our community of experts and clients with a ‘value over volume’ mindset. Together we have the insights, foresight and experience to propel the market research industry to the highest level.
- Website
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http://insights-exchange.com
External link for Insights Exchange
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2018
- Specialties
- customer insights, market research, technology, marketing, customer experience, insights specialists, data analytics, professional marketplace, professional services, user experience, innovation, brand development, customer segmentation, new product development, consumer research, customers, qualitative research, and quantitative research
Locations
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Primary
Get directions
11 York St
Level 2
Sydney, New South Wales 2000, AU
Employees at Insights Exchange
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Stephanie Howard O'Brien
Brand Builder￨Advertising Leader￨ Insights Activator￨Brand Vision, Visibility, and Growth￨
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Helen Pantenburg
Client Research Partner at Insights Exchange
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Anna Anderson
Global Market Research Specialist | Quantitative Researcher | Insights Specialist | Insight Driven Performance
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Kim Maniti
Project Assistant at Insights Exchange
Updates
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The Future of AI in 2025: What to Expect 🌟 During our recent AI Marketers Guild (AIMG) APAC webinar, we explored the transformative trends shaping AI's impact on businesses. Here's a quick summary of what Gareth Rydon sees on the horizon: 🔊 Voice Technology Revolution: AI-driven voice tools are set to redefine customer experiences, eliminating wait times with infinite capacity for real-time assistance. Have you tried it yet in ChatGPT? 🤖 Autonomous AI Agents: Advanced agents will manage complex tasks, integrating seamlessly with tools and optimising workflows for efficiency and innovation. 📊 Rethinking Search: Traditional SEO is evolving. Businesses must now optimize for AI-driven search tools like Perplexity, which bypass ads to deliver precise, ad-free answers. What excites you most about AI's future? Share in the comments below! Happy weekend! #AI #FutureTrends #Innovation #Technology #AIMG #InsightsExchange #marketresearch
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‘Tis the season to be jolly…and what a perfect way to meet a fantastic group of people here in Sydney! Thank you The Friday Lunch Club and Julie Dormand for getting us involved, and YourFilm for being our co-sponsors for the festivities! Nothing does beat some human connection! 🌟
🎄 What a night! Our first Christmas Drinks was an absolute blast, and we're still buzzing from the energy! ⚡ Speed networking provided some chaotic fun and got people connecting. 🎁 Big shoutout to The Bakery Group and URBNSURF for the lucky door prizes. Huge thanks to Andrew Dormand and Asher for creating cruisey tunes. A massive thank you to our event sponsors Nichola Quail from Insights Exchange and Caroline McMarthen from YourFilm In a world where technology is changing everything, we're reminded that nothing beats genuine human connection. These moments of coming together, sharing stories, and building relationships are what help us learn, support each other, and thrive. And to The Friday Lunch Club community - you showed up, you connected, you celebrated. 🌟 Thank you. #Networking #Thefridaylunchclub #Connections #sydneyexecutives https://lnkd.in/g6Q3vwmM
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Excited to share some key takeaways from our latest AI Marketers Guild (AIMG) APAC webinar! Our guest speaker Gareth Rydon dove deep into the practical applications of tools like ChatGPT, Claude, and Perplexity, exploring how they can be used for everything from crafting effective prompts and maximising AI investments to driving business growth and innovation. Here are some highlights: 🛠️ Think of AI tools as team members with different skills. ChatGPT is your collaborator, Perplexity is your librarian, and Claude is your maker. 📢 Prompting is an art! We shared tips on how to craft effective prompts to get the most out of your AI tools. 💲 Evaluating AI tools is crucial. We discussed strategies for making smart investments in AI technology. Later this week we will share some of the tips Gareth shared with us for what he sees will be some of the future AI trends in 2025! Webinar link for those who missed the session: https://shorturl.at/xAE2J Stay curious! #AI #GenerativeAI #ChatGPT #Perplexity #Claude #Innovation #BusinessGrowth #VoiceAI #AgentSearch #FutureOfWork
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Friday Fact! Market research = growth! ↗️ Studies show that companies who invest in market research grow more than twice as fast as their competitors. Why? Market research helps you truly understand your customers and the market. This means you can make smarter decisions about product development, marketing, and your overall business strategy. Don't get left behind! #marketresearch #insights #growth #InsightsExchange
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Level up your knowledge! Make it a learning morning/evening with our must-attend webinar today! Dive into the fascinating world of cannabis culture with our QRCA Global Researcher webinar. Listen to Henrique Savelsberg and Brian Loeb discuss the key differences of knowledge, feelings, and opinions of consumers in the Netherlands, Spain, and Thailand. Wednesday 27 November 7:30pm AEST | 9:30am CET Register now: https://shorturl.at/V7grL Don't miss out! #marketresearch #cannabis #webinars #insights #marketresearch #QRCA #InsightsExchange
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Friday Fact! 💡 Insights Exchange combine human expertise with the power of AI. Our global network of researchers delivers cutting-edge market research for data-driven results. Share with us in the comments how AI has been helping you be more efficient or productive, and what tools are your go-to! #marketresearch #AI #innovation #insights #InsightsExchange
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🔥 Hot Topic Alert! Join our QRCA webinar next Wednesday, 27 November, for a deep dive into the booming cannabis market. 🌿 Researchers Henrique Savelsberg and Brian Loeb explore consumer perspectives from the Netherlands, Spain, and Thailand, comparing three distinct cannabis cultures with varying regulations. Discover: ▪️ How consumers learn about cannabis rules and regulations ▪️ Key differences in knowledge, feelings, and opinions about cannabis ▪️ The impact of cultural nuances on market adoption ▪️ Global market trends and opportunities for researchers Times: 7:30am AEST 9:30am CET 8:30am GMT Don't miss out! Register now! https://shorturl.at/V7grL #cannabisindustry #marketresearch #globaltrends #consumerinsights #QRCA
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Let's talk Customer Profiling. Customer profiling empowers businesses to deeply understand their customers by gathering and analysing data on: 🧑🧑🧒🧒 Demographics 🛒 Behaviours, and 🍕 🍔... Preferences! This valuable market research tool enables targeted marketing, personalised customer experiences, and data-driven decision-making to optimise business strategies and foster growth. Find out more here: https://shorturl.at/r3ARz Contact us today to discover more. #marketresearch #InsightsExchange #customer
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The WOBI World Business Forum was an inspiring 2-day event last week for our Founder and CEO Nichola Quail. The forum covered topics including entrepreneur, AI strategy, the power of ethnography, overcoming imposter syndrome, and the importance of living in the present. Nichola's brilliant key takeaways are below. #leadership #business #ai #entrepreneur #womeninbusiness #InsightsExchange #marketresearch
Founder and CEO of Insights Exchange | Global Market Research Strategist | QRCA Board Member and International Chapter Chair | Keynote Speaker | Alliance of CEOs Member | AIMG APAC Co-Founder
What a jam packed 2 days at the WOBI World Business Forum this week. Being surrounded by business leaders and Founders from Australia and NZ - it was the place to be. Thanks Erik Van Ryssen, Hamish Williams and Jo Stamp GAICD for keeping me company. So how to sum up (without using AI) 2 days of business and leadership learnings from some of the greats/GOATs: 👉 Gary Hamel - Bureaucracy is dead and to run a successful business for this future world we need to encourage intrapreneurship, encourage team members to think like a CEO and ensure innovation is baked into the business ways of working. 👉 Dr. Radhika Dirks - "The value of 80% of our skills has just dropped to 0%. You need to recalibrate and figure out how to 10X the 20%". What is your AI strategy? How are you encouraging play, experimentation and empowering team members to enhance their productivity and creativity in a safe environment? 👉Dr. Marcus Collins - you had me at ethnography! The McDonalds case study of deep diving into what it means to be a McDonalds fan with a roadtrip to actually 'talk in person' to customers and use those deep insights to build a unique, award winning campaign with tangible impacts to the bottom line - powerful! 👉Cathy Freeman debunking the Imposter Syndrome myth - 'why would I have Imposter Syndrome if I've done all the training, I am mentally and physically prepared and I have already beaten these women before.' LOVE IT! 👉Andre Agassi on what it means to truly live in the present. Don't think about winning the game, think about winning that point. Then win the next point...and have a purpose bigger than yourself! Thanks to the team at WOBI and Jack Cousin for hosting a fantastic event. I have a notebook of takeaways and looking forward to applying them in the business and for myself. #leadership #business #ai #entrepreneur #womeninbusiness #winning
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