International School of Advertising’s Post

I be getting the excitement vibes for this week’s World Out of Home Organization Africa forum. KANTAR’s latest Media Reactions report shows that OOH is the top platform for advertising resonance, which is curious given how much of our lives are spent online. I’ll be discussing why… #kantar #insightsbykantar #wooafricaforum #mediareactions #mediabuying #mediaplanning

Introverts are the most Creative🙌🏿🙌🏿🤫🤭. You see them quiet but Gaaaad the things they're creating in their minds.. Especially ladies🤔🤭Story for another day. I believe we all need a little tap of confidence on the back to bring out what's on our minds. Our ideas are not foolish. Like Joel Rao says, Everyone is a Creative .. and Great ideas can come from anyone, especially those you'd never have thought, like the children, cleaners, fundis, Shoe shiners, messenger and etc. For me, great ideas come when I'm in motion(focused on one task) like exercising, driving, showering, or in the toilet 💩🤫😅😄 don't tell anyone..that's our secret. The second stage is writing these ideas to see if they're applicable .. test them by a little research and the final stage is presenting to the world. Platforms like social media or Networking Events where you meet like minded individuals. I recommend the latter. You never know what you can build from there. It could be a billion Dollar idea. Join Bulb Networking Events and Come share your ideas with like minded people. Call 0738 000 006 or email [email protected] to join the next event. #BulbNetworking #Networking #ElijahProfit$ #Business #copyright #Business #Marketing #Sales #Tech #Data

Townships have the largest consumer base in South Africa, yet many brands fail to truly understand this audience. What if getting township marketing right could unlock serious growth? Immersing your brand in the township community is the best way to gain crucial insights. Observe, participate, and learn what drives and motivates township consumers. Let those learnings inform your strategy, creative, media planning and buying. Eskort's campaign success demonstrates the power of hyper-relevant township marketing. Ongoing learning is key as the township market rapidly evolves. Strive to continually update your insights to avoid misfires. Want to unlock your brand's growth in the townships? Dive into this blog post to start gaining crucial insights. https://ow.ly/2ubE50Sf1Pn #southafrica #townshipmarketing #marketingandadvertising #branding #keyscommunications

Nando's has absolutely nailed it at this year's Marketing Achievement Awards ! Doug Place, CMO for Nando’s Africa, Middle East and South Asia, was named Marketer of the Year! And the brand was a WINNER (!!!!!😀) in below categories: - The Reveel Outdoor Excellence in Integrated Marketing Award (Nando's Affordability Strategy 2.0) - The HKLM Excellence in Internal Marketing Award (Nando's Changing Lives & Building Brand Love) - The Google Excellence in Digital Brand Marketing Award (Nando's Bright Sides) "These marketers illustrate what effective marketing is all about: solving challenges and unlocking opportunities that drive business results and the growth that our economy needs to flourish" - Ivan Moroke (Kantar) #nandos #marketing

📌One day to go!📌 Don't miss out on this opportunity where we'll unlock the secrets of effective marketing. Effie SA in collaboration with Ipsos in South Africa encourage you to attend the exclusive "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS" webinar taking place tomorrow. The webinar is designed to empower agencies with the knowledge and strategies needed to create impactful campaigns that connect with consumers and drive success. We'll dive deep into the key learnings from the Effie SA 2023 report, providing valuable insights into what makes a winning campaign. We will also explore the global best practices from the Effie Awards, showcasing how top-performing campaigns have pushed the boundaries of creativity and effectiveness. One of the central themes we will discuss is the importance of embracing being a misfit in marketing. Examining how unconventional thinking and taking risks can lead to breakthrough results. Additionally, we will spotlight the success stories of Effie SA 2023 winners, dissecting their strategies and revealing the secrets behind their triumphs. Join us for an opportunity to gain a competitive edge in the ever-evolving advertising landscape that will equip you with the tools and knowledge needed to create campaigns that resonate with consumers and drive measurable results. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Sharing is caring as my good friend Neda Lazic often says. Following her advice, I had an opportunity to share our experience with Campaign Middle East about the social media first approach. Check it out below if you have a few minutes. Thanks Justin Harper for the opportunity! #advertising #socialmedia #mccann #mcn #communication #marketing

2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards South Africa present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Curious about what sets iLEAD et al apart in Gauteng's digital landscape? Learn how our innovative strategies and personalised approach can elevate your brand's online presence and drive tangible results. Read now: https://lnkd.in/dpMBYyf2

Ujuzi ni nguvu! In the digital world it’s all about showcasing your expertise and making sure your talent shines through.We help businesses onyesha ujuzi and stand out in the market.Lets unlock your potential and build strong brand presence together.#KaribuCSA #Marketingstrategy #BrandVisibility

Who do people see when they engage with your social media channels? What impression do they form about you? This perception goes a long way to #influence #decisions about you, or your #business. One of my favorite definitions of Brand when I'm engaging young people about personal branding or startup branding, is one that I first heard from Prof. Robert Ebo Hinson, DPhil, PhD, during his keynote message at last year's African Marketing Confederation Conference. In this definition, I see a 3-step statement that gets more #specific and #satisfactory in quality as it progresses. First step is, "A Promise of a Bundle of Attributes" Second step is, "A Promise of a Bundle of Attributes that someone buys" The last step is, "A Promise of a Bundle of Attributes that someone buys, and that provides satisfaction" It doesn't mention a logo It doesn't mention colours It doesn't mention product It doesn't mention adverts It doesn't mention promotions It doesn't mention customer service, etc. Nonetheless, all these and more are the attributes that tend to influence a person to patronize a brand. The quality of these attributes may determine whether someone will continue to patronize the brand or not, and satisfaction is attained when the customer is convinced about you meeting their need. As young people, we can also present ourselves as a Bundle of attributes that others may want to buy or pay for, and which provides satisfaction. These and many others were some of the conversations I had with participants during the speed mentoring session at the #Barcamp #Accra event. See you at the next Barcamp event. #YouthEmpowerment #Brand #YoungPeople PHOTO: March 2024 @ the 13th African Games in Accra.