Amy YU’s Post

FYI: Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats: Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

What’s next for streaming in 2025? 👉 Ads that are smarter and more interactive 👉 FAST channels on the rise 👉 More seamless, engaging ad breaks 👉 CTV delivering full-funnel results Our team spoke with Ad Age about how each of these trends will play out and what advertisers should know to take advantage of them: https://lnkd.in/gpu_qvuU #Streaming #CTV #AdAge #FASTChannels

Exciting news for advertisers to target consumers! Click on Book An Appointment link above to discuss how Amazing can partner with your brand to incorporate these amazing features! #advertising #AmazonAds #PrimeVideo #retarget

📺💸 Free, ad-supported streaming TV (FAST) channels are seeing a viewership boom, but there's a catch: available ad slots are outpacing advertiser demand. Wurl, a streaming tech provider powering FAST channels for media giants like A+E Networks, reports that a growing percentage of ad slots on FAST channels remain unsold, indicating a broader supply-demand imbalance in the streaming ad market. With big players like Amazon Prime Video joining the ad-supported arena, competition for ad dollars is fierce. While FAST ads are cheaper (CPMs of $10-$12 vs. $30+ for premium streamers), transparency is the real issue. Advertisers are in the dark about which specific shows feature their ads, raising brand safety red flags. One exec calls it the "Wild West" of ad placement. Add in concerns about ad fraud and tricky inventory practices, and you've got cautious spenders. Another challenge? Discoverability. FAST channels often get buried within streaming platforms, making it hard for viewers to find specific content. The bottom line: FAST channels have eyeballs, but to sell their growing ad inventory, they'll need to offer advertisers clearer insight into ad placements.

In the dynamic landscape of media and entertainment, streaming video platforms have been a beacon of innovation, captivating audiences with their diverse and high-quality content. As we look to the future, these platforms are set to make a groundbreaking entrance into the traditional advertising realm during the much-anticipated “TV Week,” also known as the “upfronts.” This marks a new era where advertisers can align with the fall TV season’s fresh beginnings. https://lnkd.in/eSpkyssT

📺 1 in 5 consumers switched to free ad-supported streaming due to economic constraints. Explore the growth of FAST advertising and why you should add it to your CTV strategy this year. ➡️ https://buff.ly/3Yq4nXR #DigitalAdvertising #DigitalMarketing #CTV #OTT #FAST

Streaming services are revolutionizing advertising! Discover how ad-supported streaming platforms offer incredible opportunities for brands to reach large, engaged audiences. Learn about the different strategies and innovations shaping the future of streaming ads in this insightful article. #StreamingServices #AdvertisingTrends

The Growing Trend of Ads in Streaming Services . . . . . Read More: https://lnkd.in/guMWQQeP #StreamingAds #DigitalAdvertising #StreamingServices #AdTrends #VideoAdvertising #OnlineMarketing #DigitalTrends #AdvertisingStrategies #MediaConsumption #MarketingInsights #ninjapipe 

Streaming providers are grappling with challenges like rising costs and shifting consumer behaviors. In this Q&A, Geir R. Skaaden of Xperi Inc. shares his insights on how bundling, ad-supported models and better user experiences can shape the future of streaming. Read more: https://nca.st/0xzod #StreamingMedia #BroadcastTechnology #AdSupportedStreaming #ContentDiscovery #UserExperience #Broadcasting #StreamingTrends #MediaIndustry #TiVo #OTT #FASTChannels #Streaming #MediaDistribution

The latest study by LG Ad Solutions reveals a significant opportunity for companies in the connected TV (CTV) space. With 69% of CTV users preferring ad-supported streaming TV (FAST) content and an increasing interest in interactive ads, there's immense potential for brands to engage effectively with audiences. This data underscores the importance of leveraging the fragmented CTV ecosystem and innovative advertising approaches to capture consumer attention and drive meaningful engagement. https://lnkd.in/gKFFyquG