Amico ’s Post

The best communicators share an essential trait: they lead with empathy. It's easy to craft a perfect message in our silos of familiarity, but effective communication requires us to step outside our own perspective. We should strive to understand not just what our audience thinks, but how they feel. What keeps them up at night? And, what makes them hopeful about tomorrow? In Oregon, where our communities are as diverse as our landscape, this matters more than ever. The concerns of a tech startup in Portland can feel worlds apart from those of a family farm in eastern Oregon. Yet, when we take the time to listen we will often find common ground. This is why every communication initiative must start with listening. Listening lends to understanding the emotional landscape of the community, which lends to communication that resonates. Where does empathy come into play in your line of work? We would love to hear your stories. #SeizeTheMoment

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