Amanda Ooi’s Post

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Co-founder, Head of Finance and Operations - BOLDLY - Get a Coach | Council member (Hong Kong overseas region) of the Chartered Accountants of Australia and New Zealand

📄 Your Coach Profile is Your Sales Document – Here’s What to Include: #Coaches, your profile isn’t just a summary of who you are—it’s your sales document! A well-crafted bio can be the difference between landing a new client or being overlooked. It’s your first opportunity to connect with potential clients and show them why you are the right coach for their needs. Here are key elements every coach should include in their profile: 1️⃣ Clear Value Proposition What are the unique outcomes clients can expect from working with you? Highlight how your coaching transforms careers, teams, or leadership styles. 2️⃣ Relevant Expertise & Industry Knowledge Showcase specific industries or types of professionals you’ve worked with. Clients want to know if you understand their world—whether it’s tech, finance, healthcare, or startups. 3️⃣ Your Coaching Approach Mention any frameworks or methodologies you use (e.g., strengths-based coaching, GROW model, or evidence-based coaching). Make it clear what working with you feels like. 4️⃣ Success Stories & Impact Use examples (without breaching confidentiality) to demonstrate the outcomes you’ve achieved. Data points—such as improved performance or leadership growth—are powerful trust builders. 5️⃣ Credentials & Certifications Clients seek reassurance. Include ICF, EMCC, or other recognized credentials to show your qualifications and commitment to best practices. 6️⃣ Personality and Personal Touch Clients connect with people, not just skills. Give them a glimpse of who you are by adding a few words about your values, coaching philosophy, or personal interests. 💡 Tip: Think of your profile like a handshake—warm, professional, and clear on the value you bring. Don’t make it generic. Speak directly to the types of clients you want to work with. The right coach profile not only tells your story but also sells your services. Make it compelling, relatable, and results-driven. Want more resources? Check out our knowledge hub for coaches here: https://lnkd.in/gczRNNiz #CoachingProfiles #SalesForCoaches #ExecutiveCoaching #PersonalBranding #CoachMarketing #HRLeadership

Knowledge Hub | Boldly

Knowledge Hub | Boldly

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