Better Bolder Braver

Calling all Coaches! This hour-long Zoom call is open to all those interested in joining the Better Bolder Braver community - the world's only online training, support and networking space dedicated to helping coaches (specifically) to do good, ethical marketing and to put themselves out there with greater clarity, confidence and joy. This coincides with the next "Sprint" of the Coach's Marketing Journey course, which starts on 7th January 2025. We'd love to have you there and encourage you to join a cohort of others beginning the training at the same time. Now is the ideal time to join the community and "bed in" before the New Year. If you would like to build a sustainable and financially viable coaching business in 2025, ours is the group of like-minded people to be part of. You do not need to do this on your own. Feel informed, inspired and involved in a collective of coaches wanting to do good work - for themselves, their clients and for the world. Check out what our members say here: https://lnkd.in/eS_PdDbi And do have a look at the Better Bolder Braver website more widely to learn about our Vision, Training and Support, and to check out some free guides and downloads ahead of the call. At this event you will meet other members and get a live demo of the community and what you get for the £60 monthly subscription. You can ask questions, see how things work and get a sense of how it feels to be part of the BBB movement. With a two week complimentary membership trial period to kick you off, you can spend some down time over the Winter break checking out some of the course content and Tools & Techniques recordings, and network and buddy up with fellow members. Or - if you are ready to join the community now, please do!... so that we can help you prepare for a fruitful year ahead: https://lnkd.in/e6zmUsy4

Top Linkedin Tip If you find yourself referring people to posts you've previously written, feature the post at the top of your profile. Not just for the obvious reason - being that people are more likely to see it if they look you up... But also because it will make it easier for YOU to find so that you are direct people to it. Here's one I am finding myself referring to quite frequently these days since people frequently ask me about the BBB approach to marketing to businesses.

I'd like to know what Ethical Marketing "Tools & Techniques" topic you'd like to hear more about in 2025. You can find videos and resources for all of these in the Tools & Techniques library within the BBB community. However, if there is something in particular that you'd personally like to focus on - or around which you would enjoy sharing your experiences with others - I'd love to know. The Coach's Marketing Journey course (also accessible in the BBB community) helps you develop your "Bigger Picture" business mindset and clarity about your Ideal Client. To compliment this, the topics in this Tick List https://lnkd.in/eudXnFAk ... are specific areas of the following key technical skillsets that being in the community is intended to help you develop: 🎨 Content Creation 🪴 Content Planning 👥 Social Media 🎁 Product Design 💾 Websites and SEO 🪩 Branding 💌 Email Marketing 📽️ Video 📻 Podcasts 📜 Blogging 👩🏻🎓 Course Design 🤖 AI 💱 "B2B" Marketing Please provide your feedback via this Tick List: https://lnkd.in/eudXnFAk Thank you for your thoughts...

Check out the view! If you’re considering joining us for the ride, today is a perfect opportunity to learn more about how our community, Better Bolder Braver can support your growth as a coach. Our community is dedicated to helping coaches like you build ethical and effective marketing strategies and sustainable coaching businesses. Join me today at noon for our community 'Open Day', where you can discover how the Coach’s Marketing Journey course can transform your approach to marketing and ideal client engagement. Please sign up here. It's free and open to all. https://lnkd.in/eBh5CGDX For existing community members, this afternoon, from 4-5 PM GMT, we have our final CMJ "Check-In" session of the year. Even if you haven’t completed the course yet, you’re welcome to join and hear how others have experienced it. You’ll have the chance to reflect on your 2024 goals, celebrate your achievements, and consider how you want to grow in 2025. https://lnkd.in/evRP_k82 If you can’t make it today (or to Reflection & Confidence this Thursday), don’t worry! We’ll be back with sessions, workshops and reflection spaces starting January 7th, 2025 with the Mindset Check-In session, where we’ll set intentions for the new year and welcome new members.

I got a lovely message from someone this past week. They've given me permission to anonymously share it: "Frances, I just wanted to let you know, that you're doing a fab job with the webinars. The clear and concrete language, your honesty and authenticity is amazing and helps with being open and curious. Especially from a place of uncertainty. I will finish the APD with the AoEC - The Academy of Executive Coaching next spring and the first thing I'll do after is to sign up to the BBB community." If you yourself are in a bit of an uncertain spot as to what to do next with your coaching business, I do hope to see you tomorrow, Tuesday 17th Dec at 12 noon GMT, for the Better Bolder Braver "Open Day", which I hope will feel a bit like one of the aforementioned workshops insofar as it will be a concrete, honest and authentic place to learn what being a member of the community feels like and delivers. The hour-long zoom call is designed to meet you where you are if you open and curious about joining the BBB community and taking advantage of our Coach's Marketing Journey course, which starts up again in early Jan 2025. https://lnkd.in/eBh5CGDX

We are hosting a Better Bolder Braver Community "Open Day" tomorrow lunch time (if you are on UK time). If you have been thinking about becoming a member, please do join us!

In his blog post of today, Seth invites us to be... "Better at being better In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card company to invest in customer service, the thinking goes, because that won’t pay for itself, it’ll just raise costs for the leader and for all of its competitors. That’s how the race to the bottom begins. Perhaps it pays to simply focus on being better at making a profit, or being better at getting new customers, or being better at making the stock price go up. These proxies push short-term thinking and aren’t resilient. What truly changes the game is when an organization decides to commit to being better at being better. That’s hard to do and difficult to compete against." Find the original - and do sign up for daily 'Sethisms' - here: https://lnkd.in/ghfu8iEt

It's not all about size... it's what you are doing with it... This person invited me to connect. I accepted. They then sent me a message to say, "Thank you for accepting my connection request. Looking forward to learning more about you." I responded with, "No probs. How can I help?" (since it wasn't obvious a connection... given their profile "strap line"). I prefer to ask, and I am not sure who would be inclined to respond to this kind of thing with a load of info about themselves anyway. Despite what I do, and who I am for, being - I think - clear from my Linkedin profile (and in turn my website), they left me a voice note saying something to the effect of "I have no idea what you do and I am not looking for help". So I responded to say "Thanks for your VM. You invited me to connect so let’s start there… what interested you to be connected?" Their response below, I thought I would share with you so as to make an example of what is going on widely on social media.... People connecting with people for no reason other than to clock up their follower numbers. Because apparently that is impressive. In this case, it is not only a case of not "over-analysing" the invitation to me but one of not analysing it at all, I suspect. This person is proud about the amount of connections they make, and about not needing any help. I couldn't possibly comment on how this might be seen as a metaphor for something... I won't be answering them again directly, but in answer to their question as to why I accepted, it was in good faith... because most of the people who invite me to connect are well-meaning people-helpers - who want to put themselves out there with greater confidence, clarity and joy and do good in the world... with whom my content resonates. "We are not for everyone" as Seth Godin says... "and that's ok". This person is not for me and I am not for them. I wish them well. If you too want to step out of the way of anyone "mentoring solopreneurs" for whom a whopping great big (and probably quite unrealistic and arguably unnecessary) monthly financial goal is a leading hook, please feel free to connect with me! P.S. You don't NEED Linkedin Premium either, in my humble opinion. It's just about being clearer in yourself, in your message and about who you want to surround yourself with. The rest flows from there...

Thanks to Positive News for the nice sentiment I quote here.