Our internal folks at Zion & Zion were kind enough to create this clip from a recent webinar I participated in, so I’m happy to share our high level paid media strategy leveraging 6sense data for our client Entegra.
Alicia Alongi’s Post
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Need help with marketing conversions? In our recent episode of The Marketing Intelligence Show, we reveal how to leverage data to build brand awareness and win over younger audiences with short-form content! Our guest, Joe Mineo, the Associate Director of Ads and Analytics at ChatterBlast Media, explains how their data-driven creative strategies work, how to secure data storage solutions, and how to build lasting client trust. Listen now! 🔗 https://bit.ly/45a5q1J
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Great discussion on the future of newsletter advertising. A few key takeaways: - Respecting the value of loyal audiences by utilising data. - Working with various levels of monetisation strategies. The panel: Boye Akolade (Fajinmi), Jesse Watkins, Jenny Rothenberg and Greg Van Horn. #TheNewsletterConference #FutureOfNewsletterAdvertising
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Ready to decode the secrets behind ad spending trends? 📈 Our latest article is helping marketers learn about the optimal timing for campaigns and uncover hidden opportunities to shine: http://nlsn.co/6040bYv3Y
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President and Founder \ Accounting & Business Solution Leader \ Building relationships and fostering internal energy that pays dividends for our enterprise customers & partners
Unlock the full potential of your YouTube channel with data-driven insights from YouTube Analytics. Learn how to attract and retain subscribers effectively. #YouTubeAnalytics #ContentCreators #BaytekLLC https://oal.lu/rF2Cf
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Understanding your ad performance should be effortless, and with Social Mulli, it is. Track real-time results, see the metrics that matter most, and make smarter decisions, faster. Our performance dashboard is designed to give you clear, actionable insights so you can refine your strategy with confidence. Finally, ad data that’s easy to understand and use.
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It was a blast collaborating with Eiko Lane, MBA on this white paper. The biggest thing I've learned in leading go-to-market the past few years is the value of listening to clients. But not just listening - risking your time to imagine you *are* the client, and ask questions as if your job depended on it. This is a risk because it takes time and attention, and if the client isn't close to being in market, you may have spent your time on a more near-term goal. That said - clients remember good listeners which is always a good thing. Eiko takes this idea and applies it to marketing with some gripping statistics. And to boot, we put together a primer on intent data which I had the pleasure of learning inside-out from my career at G2.
As a results-oriented and visionary with comprehensive experience in developing and executing strategic marketing initiatives that drive brand visibility and revenue growth.
With the average person exposed to between 4,000 and 10,000 ads each day, the battle for consumer attention is fiercer than ever. Andrew Stapleton and I share expert insights on how marketers can use data to rise above the noise and better connect with their customers.
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ICYMI: Part of our ongoing series exploring SMB data in the BuzzBoard central database. Looking at #Portland, Oregon! #B2SMB #DigitalMarketingTips https://lnkd.in/gudbep44
Exploring Cleaning Services in Portland
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What are roadblock ads? Roadblock ads have the potential to have a powerful impact when they’re done right. Here’s how the right data, context and ad partner can help.
https://sdx.io/LF6R
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Our SVP of product, Mike McNeeley, took the stage at the Permutive Summit to discuss first-party data as the new advertising currency. With tightening privacy regulations and dwindling third-party signals, marketers are turning to publisher data and curation to unlock performance. Mike highlighted the need for tools that give media owners control, transparency, and flexibility in monetizing their audiences. Some key takeaways: 💡 Understand performance data: SSPs can share back data to media owners to better package their unique assets and optimize campaigns. 🛠️ Empower media owners: Curation works when media owners have full control over deal setup, data, and pricing—pricing mechanics must align with their business.
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Hooked on Google Analytics? It may be leading you down funnel… Watch Measured co-founder Trevor Testwuide’s video about the dangers of using GA for cross channel measurement, and what effects it’s likely having on your media investment decisions. #marketinganalytics #digitalmarketing #growthhacking
🎥 Introducing My Media Measurement Video Series! Over the next few months, I'll be sharing thoughts on a few of the biggest misconceptions, pitfalls, and opportunities in measurement and optimization that I see across our portfolio. This series is all about no-nonsense insights, practical solutions, and real talk to help you be responsible with your media $$ and grow your brand. 🚀 In this first hot take, one of the biggest shockers to me is how often I see big > $10M media budgets anchored on GA for cross-channel optimization decisions. I understand it’s easy, but it’s dangerously wrong to be measuring the performance of any non-Google media channel with GA. You’re wasting millions of dollars and destroying enterprise value, I’ve seen it countless times. In fact, we’ve helped many companies circling the drain as a result of over-optimization to non-incremental media as directed by GA & MTA. #MarketingStrategy #Analytics #MediaOptimization #PerformanceMarketing
