Alex Murrell’s Post

Great concept and name. Website copy is great too. Top marks.

Some great thoughts here from Paul Feldwick: Advertising research no longer focuses on message transmission, but on 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦. These emotional responses have been shown to be highly predictive of marketplace results. #advertising #marketing #brands #creativity Advertising Association

Creative advertising awards are important for agencies. But how do we make awards more relevant to marketers? This month in LBBonline - Little Black Book, I examine the current approach to advertising awards and suggest how to make creative awards more relevant to clients. What do you think? Should creative awards be more focused on media channels or business categories? Thanks again to my friend and colleague Dennis Flad for the terrific cartoon.

CBUS 335 Assignment #6 The article I chose to read this week talks about the importance of advertising, and after reading it, I believe I fully understand its purpose. I believe that advertising plays a crucial role in shaping consumer behavior and increasing business growth. I believe that it’s the most easiest and effective way for brands communicate their value, products, and services to a broad audience, building awareness and influencing purchasing decisions. I believe as time goes on and as technology continues to advance, advertising is only going to become a more stronger and efficient tool for brands to grow their sales and audiences. In my opinion, effective advertising not only informs potential customers but also differentiates a brand from its competitors, creating a unique identity in a crowded marketplace. In addition, it can foster brand loyalty by keeping a company top-of-mind, contributing to long-term success and sustainability. #Marketing335Fall2024 #CAUMarketing https://lnkd.in/emMHjfu8

From navigating competitive ad spaces to ensuring brand safety, strengthen your marketing roadmap for the year as advertising competition heats up. Explore how to confidently adapt your advertising in real-time to keep top ROAS. #MarketingTips 

In the current business environment, it is no longer sufficient for advertising agencies just to develop taglines and pretty visuals. Globalization has directed many businesses, not only to expand their boundaries but also to look for new advertising agencies as complete partners in brand development and positioning. BlueAntz, which is a modern day advertising agency, our goal is to assist people in growing their businesses by providing targeted strategies that enhance visibility, engagement as well as expansion. There is always a way in which firms turn to advertising agencies such as BlueAntz to solve their business growth challenges through deploying creativity together with strategy. Read more: https://lnkd.in/g8b3N3ia

CBUS335 Assignment #6 Advertising After reading the article, “Creativity in Advertising: When it Works and When it Doesn’t” by Werner J. Reinartz and Peter Saffert, I learned that it is not only significant to advertise, but it is important that you advertise creatively. I believed the more creative the ad is; the more attention the ad will get from potential buyers. In my opinion, advertising is mandatory if you want your brand to be successful because without advertising, it will result to a decrease in brand awareness, consumer engagement, sale growth, and many more relevant areas. I agree with this interesting article , and I like how the authors use laboratory research and surveys to prove their argument, which is creative ads catch more attention than regular ads. I feel as if creativity come from the mind; thinking about the unusual and the unobvious. #marketing335Fall2024 #CAUMarketing https://lnkd.in/dCCQEgMh

CBUS 335 Assignment #6 I found this article to be highly informative on advertising. Advertising in my opinion, is crucial because it allows me to discover products and services that I may have never known about. On the other hand for businesses this would be important as it helps them promote their services and products in unique ways. Through effective ads, I can learn about promotions and innovations that I might otherwise miss. I believe that advertising as a whole is important in shaping trends and influencing purchase decisions, making it a key component in marketing strategy. https://lnkd.in/ewGZhB5e #marketing335Fall2024 #CAUMarketing

From navigating competitive ad spaces to ensuring brand safety, strengthen your marketing roadmap for the year as advertising competition heats up. Explore how to confidently adapt your advertising in real-time to keep top ROAS. #MarketingTips 

Having great advertising skills influences my buying decisions. Unique ads capture my attention in many different ways. Typically, seeing something you have a personal connection with being advertised makes you more likely to purchase or fund whatever you see. Whenever I see an ad that resonates with me, I tend to want to learn more about whatever it is being advertised. Ultimately, advertising plays a big role in my everyday decisions. https://lnkd.in/gbf7wXxu CBUS 335 Assignment #6 • #marketing335Fall2024 • #CAUMarketing