Creatively Memorable & Boringly Effective™ A media-neutral, brand & strategy marketing agency. Home of Proper Marketing, UK Top 3 marketing podcast, Call To Action®, mental health initiative ISOLATED Talks® and …Gasp! Books; publishers of bestsellers Delusions of Brandeur, How Brands Blow, Copywriting Is and Adele Writes an Ad. "I'm a big fan of ...Gasp!" – Mark Ritson "I love the attitude, POV and tone of voice that emanates from ...Gasp!” – Blair Enns, Founder, Win Without Pitching "...Gasp! call themselves a "proper marketing" agency and they deliver that in spades. Across the full spectrum of diagnosis, strategy and tactics, they know their stuff in more depth than any other agency I've worked with." – Lee Grunnell, Marketing Director, Langley's "If you want to stand out from the corporate guff, then get some ...Gasp! in your life." – Michael Lonnon, Marketing Director, HSO "The team at ...Gasp! are second to none. I've had the thrill of working with them for a few years and, not only are they a pleasure to work with, but also seriously good. Proper marketing, with a capital P. Now stop reading this and go hire them." – James Odene, Brand Director, Startle.
External link for ...Gasp!
Quadrant House
20 Broad Street Mall
Reading, England RG1 7QE, GB
...Gasp! reposted this
Brilliantly simple and simply brilliant OOH campaign by CHI & Partners for The Sunday Times Rich List promotion, 'Harry Potter, Dragon's Den, Sports, Rolling Stones' was published in United States in 2012. Credits ECD: Jon Burley Creatives: Richard Brim, Daniel Fisher, Lee Robbins & Rob Swainson _ Follow me if you like, or ...Gasp! which is my 'get rich slow scheme' #advertising #marketing #copywriting
...Gasp! reposted this
Shows how strong Harley Davidson's position is that you know it's them just from the headline. But it wasn't at the time. This is how it started, thanks to Tom Reilly (and others) at Carmichael Lynch back in 1984. Golden. #marketing #advertising #positioning
...Gasp! reposted this
A few years and a couple of job titles ago, the remarkable Roach (Tom) said this wonderful thing about this wonderful book. It's called 'Delusions of Brandeur' (the bestselling 2019 prequel to 'How Brands Blow'). And it's written by Ryan Wallman, designed and produced by ...Gasp!, and published by ...Gasp! Books. Get it wherever you get your books. _ #marketing #satire #advertising
...Gasp! reposted this
Helping Brands do Proper Marketing @…Gasp!| Certified Life and Workplace Coach
As I prepare to turn off my laptop and call it a wrap for the year, I can’t help but reflect on everything 2024 has brought. I’ll be honest—I’m often my own worst critic, always thinking about where I haven’t reached yet instead of appreciating how far I’ve come. If you can relate, here’s an idea: hit pause for a moment. Take a look back. Think about the progress you’ve made and the milestones—big or small—that you’ve hit this year. And celebrate them! For me, 2024 has been a year of being pushed, challenged, and (sometimes!) surprising myself. Some of my highlights include: ✨ My Culture Trip adventure: restarting and running my own creative media sales with the support of some seriously amazing people. ✨ Making a big pivot to marketing by joining the cracking clever bunch of proper marketing champions at Gasp! Agency, working on projects that are creatively memorable and actually work (what a concept!) ✨ Earning my Life Coaching Diploma with High Distinction. ✨ Finishing in the Top 10 of Mark Ritson’s Mini MBA in Marketing. ✨ Starting my life coaching practice—a huge step toward doing work that feels deeply meaningful. ✨ And personally? Reigniting two old passions I thought I’d left behind (and loving every minute of it). Funny how a shift in perspective changes things. Looking back, I’m now thinking, Wow, 2024 really delivered. Topping it in 2025 will be no small feat! But enough about me—what about you? What growth has 2024 brought your way? Now it’s time to hit the reset button, recharge those batteries, before getting ready to take on 2025 with fresh energy. Wishing you all a restful festive season! 🎄🥂 #Growth #YearReview #CelebrateYourWins Thanks for making my 2024 special Ariana Dunne Ana Jakimovska Cassam Looch Katie Ingram Lucy McCullough Gethin Morgan Sophie Edwards Giles Edwards Elliot Connolly Louise Curtin-Giddings Chelsea Phillimore Chloe Isaac Beth Marchant
...Gasp! reposted this
I am over the moon to say I’m officially a Marketing Week Mini MBA with Mark Ritson graduate. I still can’t quite believe I finished 6th out of a class of 1,800, achieving a grade A with distinction 🎉 The last couple of months have been an incredible journey. As someone new to the industry, this course has helped put me on the right marketing path. It wasn’t without its challenges—there were definitely a few tears and a lot of second-guessing my marketing plan. But there were also so many aha moments where things just clicked. I’m so grateful to ...Gasp! for signing me up and supporting me all the way. A massive thank you to Mark Ritson and his team for an amazing course.
...Gasp! reposted this
How to demonstrate the lifelike qualities of Sony's Trinitron picture on the page of a newspaper. Cut out the screen and hold the page up to the window. Brilliant, simple and witty. From the remarkable writer, Richard Foster. Credits (1981) Agency: Lowe Howard-Spink Copy: Richard Foster Art: Neil Godfrey _ #marketing #copywriting
...Gasp! reposted this
The only thing more terrifying to a marketer than finance is realising you accidentally mixed up your fantasy football spreadsheet with the global marketing plan spreadsheet and now the CMO is wondering why you have so much data on the state of Darwin Nunez’s ankles. And while we can’t rescue you from the fantasy football thing, this week’s Call to Action® guest happens to be Moira Creedon, who happens to be one of the world’s smartest financial strategists, and she has some wise words to make you less terrified of learning the ways of finance. Have a listen wherever you listen to podcasts. Feel better about #marketing with Call to Action® | A ...Gasp! PODCAST hosted by me #CTAPod
...Gasp! reposted this
Bad for humans, good for salmon campaign. Lovely work. 'The reason the salmon is so good in Norway is the fjord water. The freezing cold temperatures make for better salmon. But also, horrifically cold for humans. So, rather than making a run of the mill ‘provenance’ ad, the executional thought was that the cold water in Norway was ‘bad for humans, good for salmon.’ – Jess Wheeler. Credits (2023) Client: Ocean Blue Agency: SICKDOGWOLFMAN Creative Directors: Jess Wheeler, James Orr Design Director: Jake Turnbull Photography: Cory White _ #advertising #marketing #copywriting
...Gasp! reposted this
Body copy... 'With less than 10% of Americans donating blood each year, it's become very difficult to keep our blood supply strong. As well as our patients.' Wonderful D&AD winning appeal for blood, in 1989. (Agency/credits unknown. If anyone knows please do comment below) _ Follow me if you like, or ...Gasp! where we do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting
...Gasp! reposted this
Brilliant direct mail campaign for Caledonian Glazing Company, in 1989. Credits Agency: The Leith Agency Creatives: David Reid, Adrian Jeffery _ Follow me if you like, or ...Gasp! where we do this sort of stuff (literally, see our Zen Internet direct mail brick work), or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting