Oleksandra (Sasha) Proskura’s Post

Scenario: You hire an #influencer with 300K followers. They usually get 1,000+ likes and tons of comments. You pay for a sponsored post, but it flops with just 12 likes and 2 comments 😮 Problem: You’ve probably run into a profile with fake followers, leading to a poor campaign with disappointing results. But here’s how you can avoid that ⬇️ 🔗👉: https://bit.ly/3A4qU4B A popular analytics tool found that 49% of #Instagram influencers have used fake followers at some point. Since follower count is often seen as a key success metric, some #Marketers fall into the trap of relying on vanity metrics rather than evaluating real engagement and follower-to-following ratios with proper tools 🌟 In our blog post, we break down how to avoid wasting your #influencermarketing budget by sharing: ⚙️ The downsides of automation 📊 Why vanity metrics aren’t enough 📅 How to plan an effective campaign 🕵️♀️ Ways to identify genuine influencers ✅ A quick way to verify real TikTok accounts 🔧 Free tools to perform #socialmedia checks And much more…

You are taking way too long to turn around an influencer campaign, And it's going to cost you your entire influencer strategy Brand A 👨: Want to work with these influencers? 🧑: Yes let's test Bob, let me get this approved from Alex 1 month later 👨: Any update? 🧑: Waiting for Amanda from finance to get back from holiday 9 months later 🧑: And can you do it for 50% less? Campaign goes through and fails, it took them 1 year to learn what fails Brand B 👨: Want to work with these influencers? 👱♀️: Yep, let's test Bob with these deliverables (A bit more back and forth over a couple weeks) Campaign goes through and fails, it took them a few weeks to learn what fails, Brand B could have a successful influencer campaign driving them all their losses back by the end of the year Brand A will take almost 12x the time to get it running and to make their losses back, by then they'd have already fallen behind, and their competitors would overtake them. Test fast Test hard Learn quick Get better quicker Simple maths Happy Tuesday #stevenbartlett #influencermarketing

Too many influencers are skipping an important part of successful brand partnerships: Not sending a social media report after the campaign, missing the opportunity to show the real impact of their efforts. As an influencer, it’s important to be transparent and professional. A detailed report with behind-the-scenes metrics and analytics not only highlights performance, but also builds trust and sets the stage for long-term partnerships. Partner with influencers who know how to go beyond just delivering content. *** Do you agree? Would love to hear your thoughts on this. #socialmedia #marketing

Three influencer red flags 🚩 🚩 1. They agree to a partnership without asking to try the product first Do you really want someone promoting your product in such an inauthentic way? It will be obvious to the audience if the influencer doesn’t actually believe in, or understand, the product. 🚩 2. Every second post is a collaboration with a different brand Do you want your brand to be 1/200 collaborations that year? Plus, the audience will see through the influencers sea of collaborations and will no longer trust their “recommendations”. At this point the influencer will be influencing no one. Whenever vetting an influencer’s account we always look at the split between paid promotions and organic content. 🚩 3. They don’t respond to comments on their posts Those truly influential influencers are in the comment section answering questions and backing up their recommendations. Of course, this gets harder as the influencer grows bigger, but they always find a way to foster a community and interact with their followers. Are there any other red flags you would add? #InfluencerMarketing #Creators #SocialMedia #Marketing

There are 5.07 billion active users on social media. And I am sure even you have had that moment when you watch an influencer talk about a product and you feel the urge to buy and try it out. Social media has changed the way we consume information and make purchasing decisions and influencers have become an important part of it. But what is it that influences a consumer’s purchasing decision? → A strong bond between influencer and follower builds to a greater influence. Regular engagement and relatable content make the influencer's suggestions more persuasive. → Consumers are more likely to be influenced by influencers they perceive as genuine and trustworthy. A history of honest and transparent content builds trust, increasing the impact of endorsements. → Does the influencer seem genuine in their endorsements? Can you see their flaws and vulnerabilities alongside their successes? Authenticity builds a deeper connection and makes their recommendations more believable. Influencers aren't only about persuading you to buy the latest product. They can also be an excellent medium to find new items and services that you may enjoy. They have not just created a positive impact but changed the way we discover and decide on products. So if you are exploring an Influencer marketing campaign, reach out at SocialTAG or write to me at [email protected] #influencermarketing

One pattern I've noticed is that many brands make the same mistakes when trying to find the right influencer partners.  They focus on the wrong metrics. They fail to do their due diligence They approach influencer relationships as transactional rather than collaborative. These missteps can lead to wasted budget, misaligned content, and lackluster ROI.  But the good news is, they're all avoidable. Based on my experience, here are the top 5 mistakes brands make when searching for Instagram influencers - and what to do instead: 👇 

Over the past few months, I’ve had tons of calls and emails with influencers, and here are a few things that stood out: > Follow-Ups Are Key: Keeping everyone on the same page with clear timelines makes everything easier. They’re a simple way to avoid last-minute surprises. > Calls for the Details: Calls are great for explaining those small but important details that can get lost in email. > Know Your Rates: Having standard rates by influencer size and category really helps. It keeps things fair and makes negotiating smoother. > A Win-Win Is Everything: It’s so important that both the brand and the creator feel good about the deal—happy influencers = better campaigns! Of course, connecting with creators and setting up exciting, fair campaigns is one of my favorite parts of the job. Yes, negotiating can be tricky, but making sure everyone is excited and happy is worth it! #InfluencerMarketing

You don't need a big celebrity to make your business shine. Big influencers can bring big results but can you always afford them?  Probably not. You need a cost-effective way that has the potential to bring you results. This is why you should work with nano and micro-influencers. They have a lesser following but bring higher engagement and are budget-friendly. Here is what you should do: → Check the influencer's engagement rate → Evaluate the influencer's content quality and values → Negotiate terms upfront (money, posting frequency, etc.) These influencers are often more flexible and adaptable to campaign needs, allowing for quicker turnaround times. Their followers allow you to reach a highly relevant audience that is genuinely interested in your product, maximising your ROI. It's not about the number of followers but the quality too. If you are exploring an influencer marketing campaign that fits your budget and brings you ROI, write to me. #influencermarketing

Engagement on Instagram is driven by three primary user behaviors: likes, comments, and shares. Each of these behaviors is weighted differently by Instagram's algorithm, influencing the visibility and reach of content on the platform. For businesses and influencers striving to maximize their impact, understanding the nuances of these engagement metrics is crucial. However, most available tools for calculating engagement rely on overly simplistic formulas that fail to capture the complexity of user interactions, leading to inaccurate assessments. This study aims to develop a rigorous mathematical model that accounts for the varying strategic implications of likes, comments, and shares, providing a more accurate and insightful measure of engagement. By refining the calculation of engagement rates, this research seeks to offer a valuable tool for businesses and influencers to better assess and enhance their social media strategies. Read more on the attached document.