Alex Bayer’s Post

First reaction is it's great to see KeHE Distributors simplifying fee structures with the AAP program! For emerging brands like Nature's Wild Berry, managing distribution costs can feel like navigating a fee maze and keeps us from participating. By consolidating specific fees and MCBs into a predictable 2% flat rate, this should help smaller suppliers budget and grow. Curious to hear how this plays out long-term for your brand! Do you think this will be a game-changer for making distribution more affordable and predictable, or will other fees still be a hurdle for growing brands?

KeHE Distributors’ new Administrative Allowance Program (AAP) offers a 2% off-invoice allowance for specific fees, such as new item introductions and setup fees. This initiative mirrors UNFI’s SSI program, aiming to help brands manage costs associated with large distributors. Let us know if we can help you navigate these programs. #KeHE #AdministrativeAllowanceProgram #ContractManufacturers #FoodDistribution #BrandManagement

Unlock the power of the original in store performance media with in store sampling! There's no better way to reach shoppers for immediate results, right when they're in a purchase mindset 🚀   Sampling in store gives shoppers a product-centric, hands-on experience, driving trial to immediate sales when the barriers to purchase are at their lowest. Whether it's grocery, liquor, pharmacies or more, our in store sampling and demos create opportunities where they count most. With over 60 brands already trusting us as their in store sampling partner, we know how to execute campaigns that deliver big results. With a national network of teams on the ground, we’re there every step of the way, providing detailed reporting so you can track the success of your campaign. Discover the power of in-store sampling today https://lnkd.in/gCpSKCAA

Looking to action an instore sampling campaign? There's no better way to reach shoppers for immediate results, right when they're in a purchase mindset! Need more information?

🔍 Discover how data intelligence is redefining strategies in the #fragmented channel! This UVE Solutions - USA post provides great insights for #manufacturers and #distributors looking to enhance their market approach and maximize sales. Check it out! 🌟 #DataIntelligence #RoutetoMarket

We've got the formula for a sales hit: Dash – the brand consumers have trusted for years. Zero half-measures, zero compromises. Dash liquids and powders are all about results. Forget the gentle approach. Stock up on Dash and watch it fly off the shelves! 🧼 No more slow movers. Partner with a market leader and see your profits soar! 🚀 Check out our offer 👉 https://bit.ly/3Boi5TL #FoodcomSA #Dash #MarketLeaders

While partnering with the Ibotta Performance Network this national soft drink brand successfully drove trial of their new product line and influenced shopper’s purchasing behavior. New findings revealed in our recent case study:  👉 https://lnkd.in/g4-jv89U ✅ Follow the IPN for more performance marketing wins and industry insights to achieve your brand goals. #performancemarketing #drivetrial #softdrinks #casestudy #cpg #shopperinsights

From getting on shelf to succeeding on shelf: Nielsen-Massey Vanillas was the No.1 growing vanilla brand in Q4 2023—how did they do that? 🤔 We partnered closely on custom growth and pricing analyses, and we're excited to celebrate the big wins together! They doubled their conventional channel ACV in 2 years and a new promo strategy drove +129% in YOY performance, check out this case study to see how we achieved this together 🎉 https://lnkd.in/gT4uQn4F

What's happening in my business? When are we launching at Whole Foods? Can you share a launch tracker with booked meetings, pending listings, new listings, launch dates, and submitted promotions? Did that promotion run? When is the next review? If you're in CPG, these questions are at the top of your mind daily. With the current tools available to brands, brokers, and on-demand sales teams, it's a complex and slow process. It's not our fault; We are just doing what we've always done. Well, there's a new way Toodu things. Toodu's mission is to simplify the lives of CPG professionals by offering a more efficient way to manage, track, and organize all things CPG. With Toodu, there's a new way to do things, a way that can simplify the daily challenges we face. Connect with us: https://lnkd.in/g3aC6gHV #productivity #cpgindustry #naturalproducts #founders #brokers #sales #management #chfa

Private Labels are now accelerating promotions to shore up volumes in 2024 but National Brands are not being left behind. So the question follows - why are we still seeing -1.4% volume decline in the category across the top 6 European grocery markets. For insights and a point of view, read the latest issue of Circana's Demand Signals Category Monitor - the key headlines, key performance trends AND a perspective on take-outs and outlook. #ComplexityToClarity #CompleteConsumer