Over 90% of general merchandise product purchases shifted to private label year-over-year in November! Discover more insights in our latest Category Deepdive: https://lnkd.in/eyKN6HHJ
Ibotta Performance Network
Advertising Services
Denver, Colorado 4,713 followers
The Ibotta Performance Network is the CPG industry's leading performance marketing network.
About us
Reach more than 200M+ shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same.
- Website
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https://ipn.ibotta.com/
External link for Ibotta Performance Network
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Denver, Colorado
Updates
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As we roll into the new year, we’ll see the retail industry take strides toward an exciting future. From machine learning and AI to hybrid shopping and new approaches to marketing strategy and spend, learn more about the retail trends we’re predicting in 2025: https://lnkd.in/gHZRSZHG
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Integrating with the IPN enables retailers to deliver 900+ daily offers from leading brands directly to their customers. Check out our latest YouTube video to see it in action: https://lnkd.in/gVHpeJce
Ibotta Performance Network (IPN) Retailer Integration Demo
https://www.youtube.com/
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Ignoring the shift to private labels could be costly for brands. Ibotta’s State of Spend found that 72% of consumers are changing their spending habits. In 2025, expect to see brands double down with personalized digital promotions and personalized offers to reach the right people at the right time.
While some shoppers are switching to private labels, others are seeking higher-end alternatives. Bloomberg examines the limitations of private label brands and how established companies are leveraging trust and innovative tools such as the Ibotta Performance Network to win in a polarized market. Read more: https://lnkd.in/eV2nvRwc
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Ibotta Performance Network reposted this
With Thanksgiving quickly approaching, we'd like to reflect on Groceryshop 2024. From meetups, parties and drone shows to paradigm-shifting content, it's difficult to encapsulate all the innovation and conversation created by you, our attendees. That's why we're sharing our Post-Show Report, powered by the Ibotta Performance Network. It's a scrapbook of the insights, technology, and camaraderie shared at Groceryshop 2024: https://hubs.la/Q02YKq-10 To our attendees and partners: thank you, and we can't wait to see you at Groceryshop 2025 in Las Vegas, Sept 28 - Oct 1, 2025!
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🎉 Instacart has now officially launched on the IPN! Ibotta is thrilled to partner with Instacart to help more consumers save money and deliver even greater scale to brands. Get in touch to launch your promotions with Instacart today: https://lnkd.in/gZhqU9Di
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Ibotta Performance Network reposted this
This year at Groceryshop, the Ibotta Performance Network captivated attendees with a standout booth, a Formula 1 shopping cart activation(!) and a beach party drone show that kept everyone talking. Thank you for your support! Groceryshop brings top technology companies and leading retailers and brands for high-impact conversations at just the right moment. Join us for Groceryshop 2025 in Las Vegas taking place September 28 - October 1! #innovation #grocery #collaboration #events
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Ibotta's Ascend Innovation Summit is back next May and we want your input! Learn more: https://lnkd.in/dTYyrgRj
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Thanks to everyone who met us at Groceryshop to level up their marketing impact. Rise above the competition and check out how the Ibotta Performance Network (IPN) is revolutionizing the promotions industry!
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Discover three data-driven ways your brand can boost incremental sales and win the competitive holiday season: https://lnkd.in/gqtT3d59