The latest Harvard Business Review article argues that while AI will revolutionize industries, it won’t provide a lasting competitive edge. Instead, AI’s value lies in amplifying existing business strengths—especially those difficult for others to replicate. Key Points: - AI creates value but isn’t a sustainable differentiator in the long run. - Early adopters will see gains, but those will diminish as AI becomes more widespread. - Companies with unique, hard-to-replicate assets can leverage AI to enhance their competitive position. What do you think? Is AI genuinely leveling the playing field, or can businesses find a way to maintain a competitive edge using AI innovatively? Check out the complete article and share your thoughts! Tomorrow, I will publish my article, which serves as a counterpoint to say, " Kinda, not really tho" https://lnkd.in/eqp5YUCD
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I've always been a fan of Harvard Business Review's insightful articles, but their latest piece on AI is a bit weird. The article argues that because AI is readily available to everyone, individual companies can't attain a long-term competitive advantage from it. My point: AI's potential is both immense and largely undiscovered, so I expected HBR to delve into strategies companies can employ to capture new and differentiating value through AI. Instead, it feels like they've thrown in the towel before the game has even begun. Do you agree with HBR or do you think companies can leverage AI to achieve sustainable competitive advantages?
AI Won’t Give You a New Sustainable Advantage
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In today's competitive landscape, leveraging AI alone won’t provide a sustainable advantage. As highlighted by Barney and Reeves, while generative AI can unlock significant value, it’s accessible to all players. To truly differentiate, companies must apply AI to amplify existing unique resources and capabilities that competitors can’t easily replicate. #AI #Strategy #Innovation #CompetitiveAdvantage #GenAI #BusinessTransformation #TechIntegration #ValueCreation #DigitalStrategy #FutureOfWork
AI Won’t Give You a New Sustainable Advantage
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Generative artificial intelligence (gen AI) has the potential to radically alter how business is conducted, and there’s no doubt that it will create a lot of value. Companies have used it to identify entirely new product opportunities and business models; to automate routine decisions, freeing humans to focus on decisions that involve ethical trade-offs, empathy, or imagination; to deliver customized professional services formerly available only to the wealthy; and to develop and communicate product and other recommendations to customers faster, more cheaply, and more informatively than was possible with human-driven processes. But, the authors ask, will companies be able to leverage gen AI to build a competitive advantage? The answer, they argue in this article, is no—unless you already have a competitive advantage that rivals cannot replicate using AI. Then the technology may serve to amplify the value you derive from that advantage. #AIandMachineLearning #CompetitiveStrategy #StarrAdvisoryGroup
AI Won’t Give You a New Sustainable Advantage
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I have a question for you all: Is AI still the game-changer we think it is for gaining a sustainable competitive advantage? With AI technologies becoming more accessible and widespread, simply implementing them isn't enough to set us apart anymore. It's not just about having AI—it's about how we use it. In the Harvard Business Review article below, Jay Barney and Martin Reeves share that the real differentiator lies in thoughtfully integrating AI into our unique strategies and company cultures. It's about leveraging AI to amplify human creativity, drive innovation, and solve problems in ways that others aren't. So—how are you and your organizations utilizing AI to truly stand out in an AI-saturated world?
AI Won’t Give You a New Sustainable Advantage
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Generative artificial intelligence (#GenAI) is reshaping business operations, offering new opportunities while enhancing efficiency. It enables companies to uncover fresh product ideas, automate routine tasks, provide personalized services, and deliver recommendations swiftly and cost-effectively. However, leveraging gen AI to gain a sustainable competitive edge is a different challenge. According to a recent article, success lies in having a unique advantage that #AI cannot replicate. To learn more, check out the insightful read below! https://lnkd.in/gJYmRtph
AI Won’t Give You a New Sustainable Advantage
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Generative artificial intelligence (gen AI) has the potential to radically alter how business is conducted, and there’s no doubt that it will create a lot of value. Companies have used it to identify entirely new product opportunities and business models; to automate routine decisions, freeing humans to focus on decisions that involve ethical trade-offs, empathy, or imagination; to deliver customized professional services formerly available only to the wealthy; and to develop and communicate product and other recommendations to customers faster, more cheaply, and more informatively than was possible with human-driven processes. But, Jay B. Barney and Martin Reeves ask, will companies be able to leverage gen AI to build a competitive advantage? The answer, they argue in this article, is no—unless you already have a competitive advantage that rivals cannot replicate using AI. Then the technology may serve to amplify the value you derive from that advantage. https://lnkd.in/dEP8NbWe
AI Won’t Give You a New Sustainable Advantage
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Generative AI has the capacity to revolutionize business operations, offering significant value. It enables companies to uncover fresh product opportunities, automate routine decisions, provide tailored professional services, and enhance customer interactions. However, the key question remains: can businesses utilize gen AI to gain a competitive edge? The authors suggest that this is only possible if the company already possesses a unique advantage that AI cannot replicate. In such cases, gen AI can enhance the existing advantage to drive greater value. #AI #BusinessTransformation
AI Won’t Give You a New Sustainable Advantage
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Martin Reeves and team identified the key strategic vector for Generative AI - enhancing your current sustainable advantage. We often hear that Gen AI will drive change, but this article innovatively argues that it will actually benefit / create value for all industry participants, and thus companies need to leverage this tech to further optimize their specific strategic position vs. rush to implement it more broadly. Not all (Gen) AI is created equally, after all!
AI Won’t Give You a New Sustainable Advantage
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Incorporating AI is crucial for businesses aiming to stay ahead in today's competitive landscape. Merely implementing AI is just the start; the real value comes from integrating it effectively into a well-rounded business strategy. Wali's profound AI knowledge, coupled with a strategic transformative approach, empowers clients to elevate AI adoption into a potent competitive edge. #AIstrategy #BusinessInnovation #CompetitiveAdvantage
AI Won’t Give You a New Sustainable Advantage
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The #AI Revolution: Don't Get Left Behind, But Don't Expect a Miracle Cure Either Jay B. Barney and Martin Reeves' latest HBR article, "AI Won’t Give You a New Sustainable Advantage," offers a much-needed dose of reality amidst the AI #hype. Yes, generative AI is a game-changer. It's revolutionizing everything from product development and customer service to decision-making and business model innovation. But here's the catch: as AI becomes more accessible, its ability to provide a unique competitive edge diminishes. Think of it like the steam engine or the personal computer. Revolutionary at first, but eventually they became industry standards, not differentiators. So, how can businesses leverage AI effectively? Barney and Reeves suggest focusing on amplifying existing, hard-to-replicate advantages. Possibly -- and this is my suggestion -- use it to empower and augment your best employees, while increasing process adaptivity. Think Amazon's unparalleled logistics network or Google's deep understanding of search. AI can supercharge these strengths, making them even more formidable. 💪 The key takeaway? Don't just chase the AI shiny object. Instead, integrate AI into your unique organizational capabilities. Use it to enhance your strengths, optimize your processes, and become more agile in a rapidly evolving market. Are you already adopting AI? How? Comment below!👇 #AI #generativeAI #strategy #competitiveadvantage #innovation #HBR #futureofwork https://lnkd.in/efs8N7u7
AI Won’t Give You a New Sustainable Advantage
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