Hercule Consulting LLC’s Post

In today's competitive landscape, leveraging AI alone won’t provide a sustainable advantage. As highlighted by Barney and Reeves, while generative AI can unlock significant value, it’s accessible to all players. To truly differentiate, companies must apply AI to amplify existing unique resources and capabilities that competitors can’t easily replicate. #AI #Strategy #Innovation #CompetitiveAdvantage #GenAI #BusinessTransformation #TechIntegration #ValueCreation #DigitalStrategy #FutureOfWork

AI Won’t Give You a New Sustainable Advantage

AI Won’t Give You a New Sustainable Advantage

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