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How DOOH advertising is reshaping consumer engagement, as detailed in a recent The Harris Poll study for the #OAAA. Key findings include: ➡️ A 76% action rate among viewers,  ➡️ Higher favourability for #DOOH at 73% compared to other #media and a  ➡️ Remarkable 93% purchase rate from directional DOOH ads. Dive deeper into the statistics and research with Branding in Asia. #DigitalOutofHome | #MarketingTrends | #ConsumerEngagement | #AdTech | #InnovationInAdvertising | #OOH | #DigitalAdvertising 

In-store screens or the ones in the vicinity of a retailer’s location serve as the “last mile” advertising effort executed right before purchase. It is this strategic positioning of brand messaging delivered closest to the buy decision that makes retail media ad buys incredibly effective. According to BCG, the retail media market will reach $100bn as early as 2026 in the US! By this measure, it will account for over 25% of the total digital ad spend! https://lnkd.in/gxhaaK3S #oohadvertising #ooh #dooh #outofhome #retailmedia #commercemedia

Digital Out of Home (DOOH) is set to form 75% of the OOH market by 2027, so what opportunities can marketers capitalise on? GroupM UK’s Chief Client Officer for OOH, Nicole Lonsdale explains in The Drum how brands can make a mark by using real-time personalisation at scale. Read it here - https://ow.ly/N0un50QLo4c #GroupMUK #OOH

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐈𝐧-𝐒𝐭𝐨𝐫𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 Dolphin Digital OOH Media! 🌟 📈 The effectiveness of in-store advertising has never been clearer, especially in today's dynamic retail landscape. As brands wake up to the immense potential of reaching consumers where decisions are soon to be made. Let’s spotlight on the game-changing opportunities presented by Indoor DOOH advertising in convenience stores. 🛒 Dolphin Digital OOH Media is leading the charge in revolutionizing the in-store advertising experience, and here's why our screens in convenience stores are the ultimate solution for brand growth: 🛒 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐑𝐞𝐚𝐜𝐡: In a world where traditional advertising channels are facing challenges, in-store screens offer unparalleled reach. With Dolphin Digital’s strategically placed screens, your brand message can capture the attention of millions of shoppers as they navigate the aisles, ensuring maximum exposure and engagement. 📌 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Ensures your brand and messaging is easily seen at our point-of-sales high resolution screens! 💡 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲: With our proven track record of success in brand campaigns, Dolphin Digital OOH Media has demonstrated the impact of our in-store advertising solutions in driving brand growth, market penetration and lift in sales 🚀 Ready to Boost your brand in convenience stores nationwide? Let's connect and explore how Dolphin's innovative in-store advertising solutions can amplify your marketing strategy! Connect with us at [email protected] 🌐 www.dolphin-digital.com Our services are available with major SSPs like Vistar Media, Hivestack by Perion, Broadsign, Magnite, Publica by IAS etc #InStoreAdvertising #DOOH #pDOOH #conveniencestore #OOH

Diving into the vibrant world of DOOH advertising! 🚀 From programmatic precision to purpose-driven creativity, this report uncovers the trends redefining outdoor marketing. This is how brands like ASICS and On Running are leading the way in innovative storytelling. 🌐 #DOOH #MarketingInnovation

Digital Out of Home (DOOH) is set to form 75% of the OOH market by 2027, so what opportunities can marketers capitalise on? GroupM UK’s Chief Client Officer for OOH, Nicole Lonsdale explains in The Drum how brands can make a mark by using real-time personalisation at scale. Read it here - https://lnkd.in/d9V6wrv4 #GroupMUK #OOH

DOOH in the eyes of the consumer: It’s effective Group M Nexus conducted a study with Kantar, which found that DOOH is well-received among consumers. The majority of them found the medium to be very innovative and useful for learning more about products and brands. When looking at the effectiveness of DOOH when paired with other channels, Kantar’s study found that: Using DOOH and mobile ads together drives 69% more store traffic Combining DOOH with TV ads drives 55% in brand lift Pairing DOOH with social ads leads to 50% higher brand recall Despite historically being seen as a branding channel, DOOH is showing increased traction as a performance medium, with many consumers saying it inspires interaction and encourages them to make a purchase. These results demonstrate that DOOH can be a great ally and primer for other channels. #DOOH #GetInvolvedGetEVOLVd EVOLV Outdoor (Pty) Ltd

We've seen an increasing shift towards marketers leveraging data generated in the retail environment and combining it with programmatic DOOH, to truly shine in a multi-channel campaign. ✨ DOOH offers a brand-safe, trusted environment, a welcome change in a world increasingly wary of online data privacy concerns. Unlike third-party cookies, OOH isn't susceptible to tracking blockers, ensuring your message reaches real people. ✔️ Read the full article below where our CMO, Helen Miall's shares her insight with WARC. https://hubs.li/Q02Hq9mK0 #DOOH #OOH #Media #Retailmedia #prDOOH #DataDrivenMarketing

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, PHILIP ODIAKOSE has witnessed firsthand the cyclical nature of economic downturns and their impact on marketing strategies. Amidst the uncertainty, one form of advertising continues to stand resilient: Out-of-Home (OOH) advertising. In this article, he explore why OOH advertising remains a steadfast and effective marketing strategy, even when advertising budgets take a hit. #DooH #OOH #MediaMonitor

Advertisements that target specific mindsets and behaviours are important in a world where people are always on the go and have shorter attention spans than before. Combining this with programmatic DOOH (prDOOH) in the retail environment, through first- and third-party data opens up endless creative possibilities to reach potential customers on the go. 🛍️ Diu Hoang, Senior Marketing Manager EMEA, shares her insights with The Media Leader, saying "programmatic DOOH is an effective driver to retail locations — so much so that it even drives results through a halo effect of exposure alone" 📈 Read the full article below ⬇️ https://hubs.li/Q02JxrWk0 #DOOH #RetailMedia #prDOOH #Advertising #ProgrammaticAds