AdNews Australia’s Post

Celebrating the tremendous success of News Corp Australia’s #Frontiers 2024 program, powered by #Newsamp! 🌟 Spanning 24 days, 76 agencies, 4 states, and hosting 465 guests, with an impressive lineup of 45 live workshops, Frontiers 2024 has been nothing short of extraordinary. And we're not done yet! South Australia Frontiers is set to take place in April, adding another chapter to this remarkable journey. In its 4th year, Frontiers continues to serve as an immersive platform for agency decision-makers nationwide. Tailored for each agency group, it provides invaluable opportunities for them to connect with editors, product leaders, and client problem-solvers from across News Corp Australia. Central to Frontiers is #collaboration. Frontiers also gives agencies the opportunity to present and collaboratively workshop their priorities (and challenges) and to identify and discover shared opportunities for the upcoming year. We're thrilled to have hosted major consortiums and independent agency groups including Publicis Media, GroupM Australia & New Zealand, Omnicom Media Group, IPG Mediabrands, dentsu, esteemed industry body leaders including IMAA - Independent Media Agencies Australia CEO Sam Buchanan - MAICD, JP , ThinkNewsBrands CEO Vanessa Lyons, AANA - Australian Association of National Advertisers and Australia’s number one trade publisher, Mediaweek Australia. A special thanks to all who made Frontiers 2024 a resounding success, and here's to fostering even stronger collaborations and positive influences in the years to come! 🌟 #Frontiers2024 #NewsCorpAustralia #PositiveInfluence #Collaboration Spark Foundry Australia Starcom Australia Zenith Media Australia EssenceMediacom Australia Mindshare Australia & New Zealand Wavemaker ANZ OMD Australia PHD Australia Hearts & Science Foundation Australia Magna Australia KINESSO Australia Initiative UM Australia KINESSO Australia Carat Australia Louise BarrettDanny LavellMark BrownieNicole WareKelly HealyRenee SycamoreEd FaithTyler GreerDan Krigstein Natasha Cormier Damian Cleary https://lnkd.in/gA4UeM-4

This time last year The Salmon Factor was in New York, collecting a Gold Effie Award for its work in the US, a distinction that no other Spanish agency had ever achieved before. For us it was a huge professional highlight and a reward for the work we had been carrying out for years in the North American country. Multiculturalism, as the axis of the winning campaign, is also part of The Salmon Factor's DNA and, without a doubt, a differential feature that has led us to develop consistent work beyond our borders in different latitudes and continents. Now, even more deeply and after these last twelve months, we continue to savor it as an important milestone that continues to be an extra motivation to continue working hard and very oriented towards other countries, where we have demonstrated our capabilities for years, never forgetting however the internal market of Spain, of course. Because of this, as experts in this area, it is a pleasure for The Salmon Factor to advise those who want to open or expand their business beyond Spanish borders and do not have the experience to reach countries like the United States, for instance. All our know-how allows us to accompany companies in their goal of internationalization, a process that is also carried out faster and with better economic options with a digital approach. For this reason, at The Salmon Factor we continue to celebrate the trust of our clients each and every day, the opportunities that the digital environment continues to provide us with and your attention throughout this time, as you witness our development as an entity after almost twelve years of life. Thank you so much!   Effie Worldwide  Juan Benítez Lucille Gratacós Colón Allison Knapp Womack Rodrigo De La Fuente #EFFIE #effie2023 #GoldEffieAward #advertising #seo #contentmarketing #effectiveness #multiculturalmarketing #EffieUS #Award #Digital #Marketing #Food #team #digitalmarketing #internationalmarketing https://lnkd.in/dXWGR-zi

Authenticity, inclusivity, sustainability, and community. If I had 2 dirhams for every time these words came up in conversation over the past week - I'd probably be able to pay off the loan on the new car. The silver lining to an industry in flux? A generation that spoke but didn't act has given way to a generation that both speaks and acts. Looks like it's time for all brands and marketers to follow suit. (keyword: All) Experts from the industry (both young and old) spoke to me this week, and counselled caution saying that Gen Z “attitudes can’t be ignored” especially since they “have the power to make or break a brand”. Thank you to GroupM MENA's Nay Riachy; TBWA\Raad's Mohammad El Tayech; MSL Group Middle East 's Mary S.; and Keyade Middle East's Laura Gleadhill for the honest opinions. #Marketing #Advertising #Campaigns #Authenticity #Inclusion #Personalisation #Sustainability #Community

We focussed on two thing when starting our agency: 1. Growing a community Online communities are great, but we wanted to bring people together IN REAL LIFE. Our events have been a consistent sell-out, with speakers from huge names in our circle of friends including SURREAL, Bumble and PerfectTed. We love our growing community of inspiring marketeers, fellow agency-owners and in-house brand legends. Thanks for showing up for us everyone. 2. Doing great work Our brand is loud and our work has to be louder. We don't have a niche other than doing work that stands against the ordinary. Why? Because ordinary gets ignored. Be weird and wonderful. Be mad and memorable. Be anything, but never ordinary. Thanks to our amazing team for always pushing our standards further. Being announced as finalist for Best New Agency at the UK Agency Awards has totally affirmed our plan for world domination is heading in the right direction... #creativeagency #marketingagency #againstordinary #campaignagainstmundane #FMCG #RTD

EFFIE INDEX 2023 Global & Regional Rankings Are Out! Congratulations to AB InBev McDonald's Omnicom McCann Worldgroup AlmapBBDO GUT Buenos Aires for topping the annual ranking of the companies behind the world’s most effective marketing efforts. Stay tuned for the regional leaders! The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. For more details on the 2023 worldwide and regional rankings, visit - effieindex.com #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards

I recently came across an article highlighting the opinion of the Cannes Lions International Festival of Creativity judges on the end of the era for purpose-driven brands. 💡 It is an interesting article that made me think about why we might now be in the post-purpose world and some valid points came to mind such as the overuse of purpose by brands, consumer distrust, lack of tangible actions, the macro environment and economic pressures. 🔦 On the other hand, there are some solid arguments against the post-purpose world position. Despite the criticism, many consumers still value brands that have a clear purpose and make a positive contribution to society, building stronger emotional connections with their audiences. Brands that truly integrate purpose into their core values and operations can differentiate themselves in the marketplace. Moreover, in an era of heightened social and environmental awareness, brands have a responsibility to make a positive contribution to society. 🔍 The perceived dilemma between purpose-driven branding and a focus on sales doesn't necessarily exist, because brands can effectively balance the two. Purpose and commercial performance are not mutually exclusive. When done authentically and strategically, they can complement each other, resulting in a harmonious and successful brand. 🤝 Purpose and profitability can be integrated into a cohesive strategy. When a brand's purpose is aligned with its business goals, it can drive both social impact and financial success.  #purpose #purposedriven #postpurpose #CannesLions2024 https://lnkd.in/dURjm_gy

Such a mixed bag of emotions. Thank you African Gambit for this award. And for giving me a platform earlier in the year to share my insights into this industry that i have refused to let go of. It is such a male dominated space and carving out my niche here has been difficult but it is absolutely possible. So to make it again to the #Top50 list in Africa is something i am grateful for. My one ask to you...publicly..because the #BrandTitan is as honest as they come. 💯 Stay true to a more positive and inclusive coverage of the #africa #igaming landscape. More content, come onground to events. Be present. 💯 Be open to constructive criticism as you have some leg room to improve your brand perception just hot on the heels of the #Top50MenInGaming asset by WIG and Igaming Africa. 💯 Dig in for this industry with a clear and robust penetration strategy. And if you are stuck, dial for help. 💯 Partner, we cannot do this alone. The market is vast and partnerships are a sure bet for success. I am a sum of my partnerships in this industry and it works. Rooting for all of us to win. #igaming #sportsbetting #casino #onlinecasino #crashgames #africa #kenya

It's great to see the #SpotlightOn our incredible CEO, Fiona Wylie in UK News Group's latest article. Have a read to find out the story behind Brand Champions, as well as Fiona's best piece of advice that is crucial for any successful business 👀 #brandchampions #femalefounder #ceoinsights

Join the Dialogue, Join the Kvmpas In the vibrant landscape of Nigeria's digital economy, Kvmpas stands out as a premier brand review platform committed to fostering authentic conversations between consumers and brands. "Join the Dialogue, Join the Kvmpas" encapsulates the essence of this initiative, inviting individuals to engage in a meaningful exchange of ideas, experiences, and feedback. What is Kvmpas? Kvmpas is not just a platform; it is a community where voices are heard and opinions matter. Designed to empower consumers, Kvmpas enables users to share their reviews and insights on various brands, products, and services. By providing a space for honest feedback, Kvmpas helps consumers make informed decisions while offering brands the opportunity to understand their audience better. "Your voice matters. Every review you share helps shape the future of the brands you love." The Importance of Dialogue In today’s fast-paced market, dialogue is essential. It bridges the gap between brands and consumers, fostering transparency and trust. "Join the Dialogue" emphasizes the importance of open communication, encouraging users to express their thoughts and experiences. This interaction not only enriches the consumer experience but also drives brands to improve and innovate. “Dialogue is the foundation of understanding. Let’s create a marketplace where every opinion is valued.” Engaging with the Community Joining Kvmpas means becoming part of a dynamic community of like-minded individuals. Users can share their stories, exchange tips, and provide constructive criticism. This collaborative environment enhances the overall quality of information available and cultivates a culture of accountability among brands. “Together, we can create a powerful community that holds brands accountable and inspires change.” Benefits of Joining Kvmpas 1. Voice Your Opinion: Share your experiences and influence brand decisions. 2. Stay Informed: Access a wealth of reviews and insights from other consumers. 3. Engage with Brands: Participate in discussions and receive direct feedback from brand representatives. 4. Community Support: Connect with others who share your interests and concerns. Conclusion "Join the Dialogue, Join the Kvmpas" is more than a slogan; it is a call to action. By participating in this platform, you contribute to a more informed, engaged, and dynamic marketplace. Embrace the opportunity to voice your thoughts, connect with others, and impact the brands you care about. “Join us at Kvmpas, where every dialogue counts and every review matters.” Join Kvmpas today, and be part of the conversation that shapes the future of consumer-brand relationships in Nigeria. Rate and Review a brand at: kvmpas.com Emman Udowoima

Dove is a true legacy brand – a privilege and responsibility for any marketer/agency partner to work with. Dove’s Purpose – Real Beauty - has shaped our industry and consumers in so many ways, changing beauty from being a source of anxiety to a source of happiness & confidence. This year, we’re celebrating 20 years of Real Beauty. 20 years of proof that social impact can drive business acceleration, a true statement that there's NO trade-off between Purpose and Profit. In this context - we're extremely proud to have been recognized by Effie Awards Latin America with 11 Shortlists for Dove in LATAM. Effie is well-known as the gold standard in our industry, epitomize the pinnacle of Effectiveness in Marketing. These awards spotlight ideas that not only shine for their creativity but also stand out for their proven performance. Being recognized by the Effies, one of the most celebrated and prestigious awards shows globally, is a testament to our team's dedication, creativity, and hard work. Let's Change Beauty Congrats to all Unilever / Agency Partners + Intiative Brazil & Argentina for delivering a record-breaking performance. Bérengère Loubatier Thais Hagge Andrés González Pura García Podestá Nathalie Honda Gabriela Cedrola Javier Kölliker Frers Maria Micaela García Alai Victoria Martinez Grillo Pía Fittipaldi Andreza Graner Viviane Ramos Agustina Gerónimo Ana Paula D. Agustina Gomez Olivera Paula Leis Paiva Sebastián Ceraldi Ramiro Lema Rial Tamara Litovsky Renata Franceschi Gabriella Brum Ariel Bergamo Natalia Lugo Ana Raquel S. Hernandes Felipe Kopaitic Nicolás Ramonde Romina Furci Camilo Antonio Beltrán Lara Eliana Kaplan Caro Graziano Ronny Weter Gallardo Caio Del Manto Daniela Heredia Adlatina Jorge Raúl Martínez Moschini Belén Martínez Cima Rosario Galeano Juani Martinez Cima Agustin Basile Shortlisted Cases at Effie LATAM Real Beauty: Your Hair, Your Choice (Gyps, Soko, WML, Euphoria) – Argentina / LATAM: 1. Sustained Success Dove Real Textures (Gyps) – Brazil: 1. Beauty & Wellness. 2. Positive Change: Diversity & Inclusion. 3. Marketing Innovation Solutions. The 1/3 that’s missing (David) – Brazil: 1. Beauty & Wellness. 2 Media Idea #LetsFaceIrritation (WML) – Argentina: 1. Positive change - Social good. 2. Influencers The Dove Code (Soko) – LATAM: 1. Beauty & Wellness. 2. Positive Change Social. 3. Positive Change – Diversity & Inclusion.