ADAPT’s Post

As third-party cookies phase out, brands must rethink identity resolution strategies. Traditionally reliant on cookie-based tracking, effective strategies now prioritise transparent data collection, secure data management, and privacy compliance. Key practices include leveraging anonymisation and pseudonymisation technologies to protect personal data while enabling meaningful marketing insights. Learn how to adapt to the privacy-first era and build resilient identity resolution strategies in our latest blog [https://lnkd.in/gf9cuPsQ] #privacy #data #digitalmarketing

The more you know about a user, the more personal you can get in your marketing efforts - that’s the crux of identity resolution. However, with data privacy concerns at an all-time high, brands and publishers need to find alternative ways to recognise visitors without needing to use their personal data or having knowledge of their true identities. Cookies are no longer a valid option, so what is? Novatiq's latest blog post has the answer - https://lnkd.in/eFxNsJcs #TelcoVerifiedIDs #marketing #CX #digitaladvertising #personalisation #datadrivenmarketing #adtech #cookies

Building Trust Through Transparency in Data Practices In an era where consumers are increasingly concerned about data privacy, brands must adopt transparent data practices to build trust. By implementing a CMDM system, organizations can provide customers with clear insights into how their data is collected, used, and protected. This transparency is crucial for fostering a sense of security among consumers, encouraging them to share their information willingly. When customers feel confident that their data is managed responsibly, they are more likely to engage with the brand, leading to stronger relationships and increased loyalty over time. #loyaltyisupforgrabs https://lnkd.in/gzzv68pk

Building Trust Through Transparency in Data Practices In an era where consumers are increasingly concerned about data privacy, brands must adopt transparent data practices to build trust. By implementing a CMDM system, organizations can provide customers with clear insights into how their data is collected, used, and protected. This transparency is crucial for fostering a sense of security among consumers, encouraging them to share their information willingly. When customers feel confident that their data is managed responsibly, they are more likely to engage with the brand, leading to stronger relationships and increased loyalty over time. #loyaltyisupforgrabs https://lnkd.in/gzzv68pk

Data Privacy Is A Deciding Factor For a significant portion of consumers (85%, according to the survey), understanding a company's data practices is crucial in their buying decisions. This means companies with clear and transparent data privacy protections may be at an advantage. Are you paying attention to your customers? Credit: cmswire.com #customerfeedback #dataprivacy #marketingstrategies

Data Privacy is Non-Negotiable – Trust is the New Currency 🔐🤝 As privacy concerns continue to rise, data privacy is no longer a nice-to-have – it’s a must. With U.S. consumers becoming increasingly aware of how their data is used, and regulations like California’s CCPA setting new standards, transparency is critical. 🛡️ Today’s consumers want to know exactly what data you’re collecting, why, and how you’re using it. Brands that prioritize data security and are upfront about their practices will build deeper trust with their audience, while those that fail to do so risk losing customer loyalty – or worse, facing legal consequences. 💡 Why it Matters: In a world where data breaches can severely damage your brand’s reputation, trust is your most valuable currency. U.S. consumers are more likely to engage with brands that respect their privacy and give them control over their personal information. Key Insight for Brands: Be transparent about your data practices. Make your privacy policies accessible and easy to understand, and offer users clear options to control their data. Building trust will not only protect your brand but also foster long-term loyalty. #DataPrivacy #CustomerTrust #MarketingEthics #TransparencyInMarketing #DataSecurity #CCPACompliance #DigitalTrust

#DataPrivacy is all the rage these days! 🔒✨ We know it's crucial for boosting engagement and growth, but how do you manage it without the risks? Handle it right, and you earn your customers' trust. In our latest blog we cover: ❓ What is data protection and privacy? 🌟 Why are data protection and privacy important? 📈 8 ways to embrace #data protection and privacy in your customer engagement strategy, and more. Read more: https://lnkd.in/eeDD7Xbw

#DataPrivacy and #DataProtection. No, not sexy and probably the bane of CMO's and Heads of CRM's lives everywhere. Breaches, incidents, near misses... Craig Young, our in-house DP expert at R-cubed, is often asked to review a client's data privacy policy and for those that need more guard rails, he dons the DPO hat for them - providing their business with consultative support (kind of like a DP Walk-in Clinic that opens once a week). If you need a #DataStrategy, help nailing down your data privacy or a review of how you manage suppressions/exclusions, just reach out to make an appointment. 'The Dr will see you now' #GDPR #PECR #CuberMagic #Breach #Incident #Suppressions

Some other compelling reasons for adopting a more minimalistic approach to data collection: 👉 Easier to maintain 👉 Reduced Attack Surface 👉 Cost Optimisation 👉 Increased Trust and Brand Loyalty 👉 Future-Proof Privacy Practices Contact us to discover how data minimization can benefit your business 💡

In our data-driven world, online privacy is non-negotiable. RedCloud’s cutting-edge #privacy solutions transform #data protection into a strategic advantage, building trust and driving sustainable growth. With 94% of consumers likely to remain loyal to brands that are transparent about data usage, our tailored programs and comprehensive support enhance your reputation and increase customer loyalty. Ready to learn more about our privacy practice? Check out our latest “Inside RedCloud” blog post: https://loom.ly/FoBLdGE