Novatiq

Welcome to the latest edition of Spotlight, your monthly summary of what’s making headlines in the world of digital advertising. What we have for you today: Walled gardens’ use of AI training data comes under scrutiny, AI has a reality check, and ad revenues pick up for 2025. #ai #digitalmarketing #telcos #marketing #advertising

As privacy regulations tighten and advertising signals like cookies and device IDs decline, brands face mounting challenges in identity resolution. Explore how to navigate this shifting landscape and build effective, privacy-centric identity resolution strategies in our latest blog. Click here [https://lnkd.in/gf9cuPsQ] #privacy #strategy #telcos #advertising #digitalmarketing

Since Google's decision to delay cookie deprecation, industry focus on its Privacy Sandbox has sharply declined. Yet, some experts warn that its opt-in cookie model could be just as disruptive as the full removal of third-party cookies. As these issues take centre stage, the need for advertisers to pivot toward innovative, privacy-first, and sustainable alternatives is becoming more urgent than ever. Continue reading in our November Spotlight - [https://lnkd.in/gApPEqtH] #sandbox #google #privacy #cookies

Gen Z is shifting gears, moving away from social media toward shared entertainment experiences like CTV. The opportunity is clear, but so is the challenge, reaching audiences while respecting privacy. Brands that embrace privacy-first strategies and leverage demographic and behavioural insights responsibly will lead the charge in this evolving digital landscape. Discover how Gen Z's shift to CTV is reshaping advertising strategies, read our November Spotlight - [https://lnkd.in/gApPEqtH] #google #privacy #digitalmarketing #genz

Discover how Choueiri Group's Digital Media Services achieved impressive yield, sell-through rates improvements and campaign rebooking using Novatiq’s telco-verified ID solution. By having the ability to target specific population demographics, their publisher partners were able to significantly boost the value of their ad inventory and drive higher yield — with an easy-to-integrate, engineered private solution that delivered near-100% match rates. Curious to learn more? Read the full case study here - [https://lnkd.in/g4sXBsHZ] #choueiri #publisher #digitalmarketing

As third-party cookies phase out, the digital advertising industry is embracing privacy-first solutions like telco-verified IDs. Leveraging secure telco data, these IDs empower brands to create addressable audiences without exposing personal information. This approach keeps user data safe while enabling highly targeted, consent-driven campaigns. Read our latest blog to learn more - [https://lnkd.in/gwggrU-E] #digitalmarketing #google #cookies #advertisers

For those of us with longer memories, “curation” is in fact nothing more than a new name for ad networks, whereby agencies buy through ad networks and make all the key decisions (or “curate,” if you prefer). Advertisers face a critical choice: follow Google’s lead or embrace innovative, independent alternatives to take control of their strategies. Read more in the November Spotlight here - [https://lnkd.in/gApPEqtH] #sandbox #google #ads #digitalmarketing

Could the FTC force Google to sell Chrome? While far from certain, a potential breakup could shake up the adtech landscape, bringing fresh perspectives on cookie deprecation and the Privacy Sandbox. For publishers and advertisers, this could unlock new opportunities - stay tuned, the next few months could be transformative. Learn more in our November Spotlight - [https://lnkd.in/gApPEqtH] #google #digitalmarketing #publishers #advertising

We’re proud to see Tanya Field, featured in NewDigitalAge In the article, Tanya shares insights on how telcos can take control of their adtech strategies, leveraging privacy-first solutions to create impactful and sustainable propositions. Her vision highlights the transformative role telcos can play in shaping the future of digital engagement. Read the full piece here: https://lnkd.in/eGrbbnip #newdigitalage #telcos #adtech

As the digital marketing landscape evolves, telcos are uniquely positioned to tap into a promising new business opportunity, says Tanya Field, CPO and Co-Founder of Novatiq...