Privacy108 Consulting’s Post

Data minimisation seems one of the hottest privacy and security topics around at the moment. It's an important risk mitigator plus a great way to kick off more mature data management practices. And it's linked to the new-ish ISO 27001 Annex A Data Deletion control. Lots of boxes ticked.

Some other compelling reasons for adopting a more minimalistic approach to data collection: 👉 Easier to maintain 👉 Reduced Attack Surface 👉 Cost Optimisation 👉 Increased Trust and Brand Loyalty 👉 Future-Proof Privacy Practices Contact us to discover how data minimization can benefit your business 💡

🤔 Are you doing enough to protect your customers' data privacy? Is your brand's approach to data privacy truly building trust? At our recent Privacy4Marketers event, Jodi Daniels, CEO of Red Clover Advisors, delivered compelling insights on the critical importance of data privacy for brands. Learn how you can use data privacy as a unique selling point for your brand. Jodi's insights include: ⭐ The growing importance of data privacy for consumer trust. ⭐ Strategic steps for brands to enhance privacy policies and principles. ⭐ The impact of global privacy legislation on business operations. ⭐ How to leverage privacy as a unique selling point and competitive differentiator. We've compiled all the insights from Jodi's talk into our latest article. 💬 Find the article link in the comments. #dataprivacy #brandmanagement #privacy

Can consumers trust your brand with their data? ADAPT's #DigitalEdge survey reveals that the majority of Australian consumers worry about how their data is used, highlighting a pressing need for companies to make data transparency and privacy a top priority. With trust as a cornerstone of brand loyalty, clear communication around data practices can help companies strengthen consumer relationships. To build trust in data handling: 🔍 Be transparent—share how data is collected, stored, and used to reassure consumers. 🛡️ Strengthen data privacy protocols to protect sensitive information and minimise risks. 🤝 Engage in open communication about privacy policies to keep consumers informed and confident in your brand. #DataPrivacy #ConsumerTrust #DataTransparency #CustomerLoyalty #DigitalTrust

Data Privacy Is A Deciding Factor For a significant portion of consumers (85%, according to the survey), understanding a company's data practices is crucial in their buying decisions. This means companies with clear and transparent data privacy protections may be at an advantage. Are you paying attention to your customers? Credit: cmswire.com #customerfeedback #dataprivacy #marketingstrategies

Data privacy is no longer just a compliance checkbox—it's a core trust-building factor with customers. 📊 As consumers grow more aware of their data rights, they’re choosing brands that prioritize transparency. Organizations that openly communicate how they collect, store, and use data stand to gain loyal customers. A survey shows that 81% of consumers need to trust a brand before they share personal information. Establishing clear privacy policies and putting customers first can foster long-term trust.

💡 A comprehensive privacy notice on your website can boost your organization's reputation and build stronger customer relationships. 💪👥 A privacy notice should include: 1️⃣ Clear Language: It should be written in simple and easy-to-understand language. 2️⃣ Information Types: Clearly list what information is being collected. 3️⃣ Use of Information: Explain why the information is needed. 4️⃣ Information Sharing: Illustrate how and with whom the information will be shared. 5️⃣ Cookie Use: Elaborate on how and why cookies are used. 6️⃣ User Choices: Ensure users understand they have a level of control over their data. 7️⃣ Data Security Protocol: Highlight the measures you take to safeguard collected data. Maximize your trust and transparency with your users by incorporating these elements into your website privacy notice! 🌟⚖️ Contact the Barrington Privacy team today for assistance in writing a top-notch privacy notice! 👉https://lnkd.in/e63-cgHe #WebsitePrivacy #DigitalTrust #DataSecurity #OnlinePrivacy #PrivacyNotice

Data Privacy is Non-Negotiable – Trust is the New Currency 🔐🤝 As privacy concerns continue to rise, data privacy is no longer a nice-to-have – it’s a must. With U.S. consumers becoming increasingly aware of how their data is used, and regulations like California’s CCPA setting new standards, transparency is critical. 🛡️ Today’s consumers want to know exactly what data you’re collecting, why, and how you’re using it. Brands that prioritize data security and are upfront about their practices will build deeper trust with their audience, while those that fail to do so risk losing customer loyalty – or worse, facing legal consequences. 💡 Why it Matters: In a world where data breaches can severely damage your brand’s reputation, trust is your most valuable currency. U.S. consumers are more likely to engage with brands that respect their privacy and give them control over their personal information. Key Insight for Brands: Be transparent about your data practices. Make your privacy policies accessible and easy to understand, and offer users clear options to control their data. Building trust will not only protect your brand but also foster long-term loyalty. #DataPrivacy #CustomerTrust #MarketingEthics #TransparencyInMarketing #DataSecurity #CCPACompliance #DigitalTrust

As third-party cookies phase out, brands must rethink identity resolution strategies. Traditionally reliant on cookie-based tracking, effective strategies now prioritise transparent data collection, secure data management, and privacy compliance. Key practices include leveraging anonymisation and pseudonymisation technologies to protect personal data while enabling meaningful marketing insights. Learn how to adapt to the privacy-first era and build resilient identity resolution strategies in our latest blog [https://lnkd.in/gf9cuPsQ] #privacy #data #digitalmarketing

#DataPrivacy and #DataProtection. No, not sexy and probably the bane of CMO's and Heads of CRM's lives everywhere. Breaches, incidents, near misses... Craig Young, our in-house DP expert at R-cubed, is often asked to review a client's data privacy policy and for those that need more guard rails, he dons the DPO hat for them - providing their business with consultative support (kind of like a DP Walk-in Clinic that opens once a week). If you need a #DataStrategy, help nailing down your data privacy or a review of how you manage suppressions/exclusions, just reach out to make an appointment. 'The Dr will see you now' #GDPR #PECR #CuberMagic #Breach #Incident #Suppressions