Vince Nero

New episode 🎙🔥 Tune in to episode GTM 116 of The GTM Podcast to get insight directly from Eli Schwartz on: - The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue. - Why the old model of churning out SEO content is dead and how AI is disrupting the space. - Eli's journey from getting rejected at top tech companies to becoming a thriving consultant. - The power of deeply understanding your target user and building products for their needs. - Actionable advice for making the transition from operator to successful consultant. + more Available wherever you get your podcasts, including the links in the comments👇

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"Top-of-funnel content doesn't convert." And other lies costing you sales 🤥💰 New Slice & Dice Ecom Podcast episode: "How SEO Intersects with Your Full Content Funnel" 🎙️📊 Mapping the journey from browser to buyer: - Full-funnel content strategy decoded - Matching keywords to buyer journey stages - Content evolution across the funnel - SEO's role at every touchpoint - Real success stories that prove it works Time to stop treating SEO and content as separate entities. Tune in on YouTube and learn how to build a conversion machine that Google loves. #SliceAndDiceEcom https://lnkd.in/e9kBdZ6s

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Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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Want to add one thing to your #b2bmarketing repertoire this week? Make it weighted revenue. Client Services Lead Ethan Paasch kicks off a new blog series with an intro to weighted rev -- what it is, why it works, and who should put it into play. #marketinganalytics

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Even the best lead gen agencies face unhappy clients. But what if it could actually strengthen your relationship? 🤔 Our co-founder, Michael Maximoff, recently shared with Expandi.io how to not only de-escalate the situation but also turn a frown upside down and even strengthen your client relationships. Here’s how to keep your clients happy ever after: https://lnkd.in/edS2kwF3 We’re also craving to hear your real-life stories on how you managed the upset clients! Leave them in the comments 👇🏻

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If you still operate with outdated processes, you’re holding your agencies back too. Independent agencies need carriers that empower them to grow, not bog them down in inefficiencies. Here’s what top agencies look for: 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Agencies value carriers that invest in data-driven tools, technology, and clear digital roadmaps to help them thrive. 2. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Agencies want carriers who prioritize marketing support, enabling them to expand their reach and grow their book of business. 3. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Carriers who streamline processes and reduce friction help agencies focus on growth instead of getting stuck in the weeds. 𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟: Is your carrier model helping your agencies grow or holding them back? #insuranceindustry #carriergrowth #agencysupport #insurtech

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New SEO Case Study: Fiveable! 📚 Discover how this AP prep platform unlocked over 1.3 MILLION monthly visits — in just 6 months! 📈 Hint: Fresh content was the 1st step. 🍏 Explore the doc below to see just how they did it. 👀 And don't forget to head over to the *comments* for all the details in the full article. 👇 #SEOCaseStudy #AIOSEOTrends *Link in Comments*

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Missed deadlines, duplicate content, and scattered files have you feeling overwhelmed?🤯 There's a better way! A DAM system can be your lifesaver. ‍😎 Our new blog post dives into how ioMoVo can help you: • Organize & find assets in seconds • Increase client satisfaction with faster turnaround times • Focus your creative team on what matters most - creativity! Are you interested in streamlining your workflow and gaining more clients? ➡️ Read the full post and learn how ioMoVo can transform your agency: https://lnkd.in/gxGEq548 #marketingagency #DAM #ioMoVo #contentmanagement #creativity

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Optimizations in podcast advertising rely on a complete view of data… When planners only have partial information, it limits their ability to make fully informed decisions. As Jay Green from SoundRise highlights... "planners and buyers can only optimize based on the tools and data available to them." If a provider isn’t capturing the full picture—like impressions on IPv6—planners may assume certain shows or networks are underperforming, when in reality, they’re delivering more than reported. The right tools make all the difference, enabling advertisers to see accurate performance metrics and optimize campaigns effectively. Want to ensure your provider is capturing every impression to support smarter optimization decisions? See comments below for the questions you should be asking! #podcastadvertising #dataoptimization #digitalmeasurement #SoundRise #adtech Podscribe

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5.4M > ~50K (last i checked) so we know Podchaser Pro's wide, but is it deep? ✅ Reach (monthly + per episode) ✅ Active + has guests filters ✅ Audience demographics ✅ 2M+ verified contacts ✅ Keyword monitoring ✅ Brand sponsor data ✅ Brand safety data ✅ Client success ✅ Data exports If you're ready to raise the bar on your podcast initiatives (paid or earned or owned), consider Podchaser Pro.

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Stop Burning Ad Dollars – Enterprise SaaS advertising isn’t just hard—it’s a minefield of wasted spend, wrong metrics, and missed opportunities. But it doesn’t have to be. In my latest blog, "How to Unf*ck Your Ad Spend – Part II", I break down the Five Pillars of SaaS Advertising Success and how you can: ✅ Nail your targeting with precision ✅ Craft creative that actually stops your audience in their tracks ✅ Choose the right platforms for every stage of the buyer journey ✅ Align your ads to real business outcomes (not just clicks) And here’s the kicker: I’m not talking theory. These are actionable strategies built for the real-world chaos of enterprise GTM motions. Whether you’re struggling with attribution, lackluster ROI, or just trying to avoid “that meeting” with the CFO, this framework has you covered. 💡 Pro tip: The quickest win might not be where you think. Sometimes it’s about tweaking what happens after someone clicks your ad. 👉 Ready to stop wasting money and start driving meaningful results? Check out the blog [link in comments]. Let’s fix your ad spend and turn it into a pipeline powerhouse. 💪 #EnterpriseSaaS #B2BMarketing #AdSpend #SaaSAdvertising #ABM #GrowthHacking

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Understanding customer personas and targeting informational keywords that align with user consideration phases is crucial for effective SEO. Full episode at lessonsinleverage.com #spotify #interview #seo #mindset #leadership #entrepreneurship

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In light of Chartable shutting its doors, Dan Misener from Bumper shared a list of his top alternatives. If you're looking for new options to replace, SmartLinks, SmartPromos, and more, check out the full article: https://lnkd.in/g7UPpDna A big thank you to the Bumper team for including the CoHost Prefix in your list. #chartable #podcastanalytics #podcastdata

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What’s better than a powerful affiliate marketing platform? -- A platform that also handles lead distribution! Why juggle multiple platforms when CAKE (getCAKE.com) can do it all? Increase your efficiency, simplify your workflows, and get actionable insights into your marketing efforts. Check out our latest guide to see how you can diversify your network with CAKE! https://bit.ly/4h9rEGG #AffiliateMarketing #LeadDistribution #NetworkDiversification #Efficiency #AllInOneSolution #GetCAKE

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The definition of curation differs (Source: Digiday) Curation bundles audience and supply chain data to create better ad packages, going beyond targeting by analyzing the bidstream. Some great quotes below: -Chris Kane, Jounce Media “In their worst form, curators add another supply chain fee for simply loading a site list into an SSP. But in their best form, curators make run-time evaluations of audience, content, and supply chain signals in novel ways that DSPs do not currently support.” -Drew Stein, Audigent “We co-locate in the same data centers as our SSP partners so that we can enrich the bid in lightning-fast time before it goes to the DSP—that’s real curation.” -Milly Putley, Alkimi “While curation itself isn’t new, its resurgence is driven by advertisers and agencies now putting significant investment behind it, making it a high-stakes trend.” 📖source Digiday https://lnkd.in/gunC2wKD 🌎 To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for The Refresh newsletter: https://lnkd.in/g-gjn7GU

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Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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i've seen solopreneur podcast guest bookers outperform 1k+ employee PR agencies what's their secret? depth. depth of research depth of developing guests POVs depth of relationships with podcasters depth of appreciation for the podcast medium these solopreneurs usually have no "brand" to speak of, no billable hours, no barriers blocking insights extraction which allows them to go DEEP on their work we had a similar advantage when we ran our guest booking agency bc of the depth we had, it was easy to develop processes and frameworks (Content/Context/Audience/Reach, 4A's, etc) around guest booking and we teach our Podchaser Pro users everything we learned so here's the funny part: when we teach CCAR/4A's to Pro users, the small shops 'get' it right away and typically score their first win within 10 days the bigger firms usually come back with "wow this is great but we don't have time for our people to do this" depth > #podcasts #earnedmedia #publicrelations #pr

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